Bachelor of Science in Accountancy – BSA

The Bachelor of Science in Accountancy (BSA) program prepares students for careers in accounting and related fields, and makes them ready to deal effectively with the problems they will face as professional accountants, researchers and responsible citizens. The program aims to develop the qualities that enhance the student’s professional and research competence, awareness of his/her responsibilities to society and appreciation of an accountant’s high standard of integrity and objectivity.

Course Description

Fundamentals of Accountancy, Business and Management – FDNACCT
3 Units

This course is a foundation course that aims to provide students with better appreciation and understanding of basic accounting concepts and principles. In addition, it covers the steps in the accounting cycle for service and merchandising types of business that will help students understand the accounting process and eventually apply it.

Business Communication for BSA – ACTCOMM
3 Units
This course is designed to develop effective written and oral communication skills of BSA students using various media of communication, analysis of communication problem situations in the workplace, and group dynamics aimed to stimulate critical thinking. It includes discussion of the characteristics of effective business communication through presentation of video clips of sample business meetings and applicant interviews. Significant amount of time is given to preparing effective business letters, memoranda, emails, and group reporting on case studies. The eight C’s of effective business communication are introduced and emphasize as the course progresses.

Basic Financial Accounting & Reporting – ACTBFAR
3 Units

This course is designed to provide students with deeper appreciation and understanding of fundamental accounting concepts and principles as applied to different forms of business organization as well as their relevance in national and global contexts. It deals with the
measurement and communication of financial data peculiar to the operations of partnerships and corporations. It also covers a brief overview of the accounting processes in a manufacturing concern.

Pre-requisite: FDNACCT

Financial Accounting and Reporting 1 – ACYFAR1
3 Units

This course deals with the conceptual framework for financial reporting and standard-setting process of the Philippine Financial Reporting Standards (PFRS) and the Philippine Accounting Standards (PAS). This course also covers the detailed discussion, appreciation and application of PFRS on the financial assets of the business enterprise. Emphasis is given on the interpretation and application of the accounting standards on cash and cash equivalents, receivables, equity investment, investment in associate, and fund and other investments.

Pre-requisite: ACTBFAR

Financial Accounting and Reporting 2 – ACYFAR2
3 Units

This course covers the detailed discussion, appreciation and application of PFRS on the financial assets and non-financial assets of the business enterprise. Emphasis is given on the interpretation and application of the accounting standards on debt investment, inventories, property plant and equipment, borrowing costs, government grants, depreciation & depletion, and revaluation & impairment.

Pre-requisite: ACTBFAR

Financial Accounting and Reporting 3 – ACYFAR3
3 Units

This course is designed to cover the discussion, appreciation and of PFRS on investment property, noncurrent asset held for sale and discontinued operation, agriculture, intangibles, current liabilities, bonds payable, long-term notes payable, and leases – lessor. At certain point, there should be a discussion of significant accounting judgement and estimates in practice including the required disclosures.

Pre-requisite: ACYFAR1

Financial Accounting and Reporting 4 – ACYFAR4
3 Units

This course covers the discussion, appreciation and of PFRS on leases – lessee, shareholders’ equity, share-based payments, employee benefits, book value per share, earnings per share, and correction of errors. At certain point, there should be a discussion of significant accounting judgement and estimates in practice including the required disclosures.

Pre-requisite: ACYFAR1

Financial Accounting and Reporting 5 – ACYFAR5
3 Units

This course is the culmination of the Financial Accounting and Reporting cluster. It is designed to cover detailed discussion, appreciation and of PFRS on accounting for income tax, single entry, cash and accrual basis, cash flow statement, interim reporting, events after reporting period, operating segments, related party transactions, presentation of general-purpose financial statements and other reporting frameworks. At certain point, there should be a discussion of significant accounting judgment and estimates in practice including the required disclosures.

Pre-requisite: ACYFAR1

 

Advanced Financial Accounting and Reporting 1 – ACYAVA1
3 Units

This course deals with specialized accounting problems likely to be encountered by accountants. The study of the various topics in this course is based upon fundamental valuation accounting and accounting theory as applied to special income and expense recognition methods and expanded business operations.

Pre-requisite: ACYFAR1

Cost Accounting 1 – ACYCST1
3 Units

This course is the introductory course to cost accounting and management. It discusses cost terms, concepts, and behavior. It deals with concepts applied in accounting for materials, labor, and overhead used in manufacturing operations using job order costing. Concepts and procedures used in activity-based costing and backflush costing are likewise discussed.

Pre-requisite: ACYFAR1

Cost Accounting 2 – ACYCST2
3 Units

This course is the follow-up course to Cost Accounting 1. It deals with the concepts applied in accounting for materials, labor, and overhead used in manufacturing operations under a process cost system. It discusses accounting for joint products and by-products, including income statement presentation. It also incorporates variance computations and analysis using standard costing.

Pre-requisite: ACYFAR1

Advanced Financial Accounting and Reporting 2 – ACYAVA2
3 Units

This course is a continuation of Advanced Financial Accounting and Reporting –Part 1. Discussion of topics in this course is based upon fundamentals of valuation accounting and accounting theory particularly home-branch relationship, business combinations, consolidation of balance sheet, inter-company profit transactions in inventories, and inter-company gain transactions in plant assets. This course will also include other special topics such as accounting for insurance contracts and built-operate-transfer (BOT) and similar schemes.

Pre-requisite: ACYAVA1

Advanced Financial Accounting and Reporting 3 – ACYAVA3
3 Units

This course covers advanced topics in financial accounting and reporting based on international financial reporting standards. It will discuss advanced topics such as accounting for hyperinflationary economies, foreign currency, derivatives & hedging, and accounting for specific organizations such as not-for-profit organizations (NPOs) and government institutions based on the Government Accounting Manual (GAM).

Pre-requisite: ACYAVA1

 

Financial Management 1 – ACYFMG1
3 Units

This course is a basic course leading to Management Advisory Services. It provides students with the basic principles, techniques and analytical tools needed in conducting financial analysis, in evaluating and forecasting a business firm’s financial performance, and in profit planning. It also deals with managing working capital, with focus on cash, marketable securities, accounts receivables, inventories and short-term financing sources.

Pre-requisite: ACYFAR4

Financial Management 1 – ACYFMG2
3 Units

This course is a basic course leading to Management Advisory Services. It provides students with the principles, techniques and analytical tools needed in evaluating investment opportunities and in planning long-term financing mix. It covers the complex aspects of financial decisions such as risk & return, financial asset valuation, cost of capital, medium to long-term investments, capital structure, dividend policy and mergers & acquisitions.

Pre-requisite: ACYFAR4

Taxation 1 – ACTTAX1
3 Units

This course involves an intensive study of the Philippine tax system covering introduction to taxation and first part of income taxation imposed under the Tax Code. It deals with the basic principles of taxation, tax administration, and conceptual and practical application of income taxation of individuals, corporations, partnerships, estates and trusts, including withholding taxes, as they relate to the accountancy profession. The emphasis is on the application of the theories and principles in solving tax problems and the use of these to enhance human development and social transformation.

Pre-requisite: ACYAVA3

Governance, Business Ethics, Risk Management and Internal Control – COBGOVE
3 Units

This is a core accounting course which introduces the concept and practice of governance in any organization. The goal is to form Lasallian professional accountants who will be competent, ethical and socially responsible change agents in business organizations and society. In support of this goal, this course examines the application of governance concepts, principles and frameworks to enable organization to drive the management of businesses in setting up reasonable economic objectives and in making rational decisions, performance evaluation, and control towards the attainment of these objectives.

Pre-requisite: FDNMANP

Management Accounting 1 – ACYMAG1
3 Units

This course deals mainly with topics that relate to the foundation of management accounting and its operational aspects. It is designed to use the case study method to simulate application of concepts in an actual business scenario. It is geared towards providing the students with an exposure to business consulting either as an internal or external management accountant
consultant.

Pre-requisite: ACYCST1

 

Management Accounting 2 – ACYMAG2
3 Units

This course covers contemporary developments in the field of management accounting, strategic cost management, and strategic management accounting. It is an integrating course that allows students to use their learning, not only in other accounting subjects but from various subjects in different discipline.

Pre-requisite: ACYCST1

Financial Markets – ACTFMKT
3 Units

This course is an advanced course in financial management that involves the more complex aspects of financial decisions involving financial markets and institutions. This course covers management of financial institutions, its operations, products and services; the Philippine financial system and government regulations; commercial banking, various securities markets; and risk management in
financial institutions. These concepts and principles introduced are globally applied but locally customized to fit the Philippine scenario and the requirements of domestic financial, corporate and individual entities.

Pre-requisite: ACYFMG2

Regulatory Framework for Business Transactions 1 – ACTREG1
3 Units

This course (ACTREG1 or Accounting Regulatory Framework for Business Organization) includes legal principles, concepts, doctrines and cases covered by the syllabus of Regulatory Framework for Business Organization. It deals with the legal provisions on Law on Partnership, Revised Corporation Code of the Philippines and the Philippine Cooperative Code. Aside from that, it also includes discussion of Financial Rehabilitation and Insolvency Act, Philippine Competition Act, Securities Regulation Code and Code of Corporate Governance. Furthermore, it discusses illustrative cases pertaining to the application of legal doctrines to relevant facts.

Pre-requisite: COBOBLI

Auditing and Assurance Services 1 – ACYASR1
3 Units

This course is part of the Auditing and Assurance module. It is simultaneously being taken up with ACYASR4. It is designed to provide the students with the conceptual knowledge and understanding of the professional practice of Accountancy. It covers the Philippine Accountancy Law, the Code of Ethics for Professional Accountants, and some of the phases of the financial statement audit process for manufacturing, trading, service, and specialized industries. It gears towards the preparation of audit working papers related to substantive tests.

Pre-requisite: COBGOVE

 

Auditing and Assurance Services 2 – ACYASR2
3 Units

This course is part of the Auditing and Assurance module. It is simultaneously being taken up with ACYASR3. It covers the detailed approaches on problems and situations ordinarily encountered in the execution of audit plan through independent examination of accounts comprising the operating cycles of the company. The accounts included in operating cycles are Cash, Receivables,
Inventories, Biological Assets and Agricultural Produce and Liabilities (Accounts, Notes, and Employee Benefits and Provisions). It deals specifically with the application of auditing standards, techniques and procedures, the evaluation of internal control, the preparation of audit working papers with computer application, and the preparation of audit adjustments pertaining to a manufacturing, trading, service, and specialized industries.

Pre-requisite: COBGOVE

Auditing and Assurance Services 3 – ACYASR3
3 Units

This course is part of the Auditing and Assurance module. It is simultaneously being taken up with ACYASR2. It covers the detailed approaches on problems and situations ordinarily encountered in the execution of audit plan through independent examination of accounts comprising the investing and financing cycles of the company. The accounts included in investing cycle are Investments
(including Hedging Instruments), Property, Plant, and Equipment, Investment Property, Noncurrent Assets Held for Sale, Intangibles (including Impairment). The accounts included in financing cycle are Bonds Payable, Leases and Equity Accounts (including Share-Based Payment). It deals specifically with the application of auditing standards, techniques and procedures, the evaluation of internal control, the preparation of audit working papers with computer application, and the preparation of audit adjustments pertaining to a manufacturing, trading, service, and specialized industries.

Pre-requisite: COBGOVE

Auditing and Assurance Services 4 – ACYASR4
3 Units

This course is part of the Auditing and Assurance module. It is simultaneously being taken up with ACYASR1. It is designed to provide the students with the conceptual knowledge and understanding of the fundamentals of auditing, assurance and other services and the public
accounting practice. It covers some of the phases of the financial statement audit process for manufacturing, trading, service, and specialized industries. It gears towards the preparation of audit plan and independent auditor’s report.

Pre-requisite: COBGOVE

Statistics for Accountants Using Computer Software – LBYACST
3 Units

This course introduces students to different types of statistics and statistical methods. Students will then be able to determine which statistic and/or method is appropriate for a given situation. This course covers the following basic statistical techniques: descriptive measures, elementary 7 probability, sampling, estimation and testing, regression, correlation, analysis of variance, and nonparametric
tests and basic structural equation modelling. The emphasis is on business applications rather than rigorous mathematics.

 

Taxation 2 – ACTTAX2
3 Units

This course, ACCTAX2, involves an intensive study of the business and transfer tax system. It deals with the imposition of tax on the gratuitous transfers of properties, on the privilege to engage in trade or business both national and local taxes; and on real property. The emphasis is on the application of the theories and principles in solving tax problems. It tests the students’ conceptual knowledge and proficiency in the practical application of the laws as they relate to accounting practice, and use this knowledge to enhance human development and social transformation.

Pre-requisite: ACTTAX1

Information Technology Management 1 – ACYITM1
3 Units

This course is designed to provide Accountancy students with basic knowledge of systems development which specifically covers planning, analysis, design, and implementation. The course begins with an integration of previously learned information technology (IT) concepts starting from data and information to networks and electronic commerce concepts. It then proceeds with an in-depth discussion of issues in systems development highlighting systems strategy, project initiation, in-house systems development, commercial packages, and maintenance and support. In the light of creating and adding value to business organization by assessing the current system and looking for opportunities for improvement, this course also aims to develop students to become competent systems analysts.

Pre-requisite: ACYASR1

Information Technology Management 2 – ACYITM2
3 Units

This course is designed to provide Accountancy students with basic knowledge of the design, operations, risks, and controls of accounting information systems (AIS). With emphasis placed on financial transaction cycles and core business processes vis-à-vis risks and controls involved in the processing of accounting information in a computerized environment, the course aims to develop students to become competent systems users. Moreover, it also covers analysis of the current issues in accounting information systems that have business and ethical implications.

Pre-requisite: ACYASR1

Free Elective – ACTELEC
3 Units

This course is designed to provide accounting students the opportunity to select, among the list of courses provided by the Accountancy Department, a course which would help them in the development of skills for their future careers.

Regulatory Framework for Business Transactions 2 – ACTREG2
3 Units

This course includes legal principles, concepts, doctrines and cases covered by the syllabus of Regulatory Framework for Law on Business Transactions. It deals with the legal provisions on Law on Sales, Recto Law, Maceda Law, PD 957 or Condominium Act, Law on Pledge, Law on Chattel Mortgage, Law on Real Estate Mortgage, Consumer Protection Act, Government Procurement Law, Insurance Code of the Philippines, Intellectual Property Code of the Philippines, Data Privacy Act and Electronic Commerce Act. Furthermore, it discusses illustrative cases pertaining to the application of legal doctrines to relevant facts.

Pre-requisite: ACTREG1

Regulatory Framework for Business Transactions 3 – ACTREG3
3 Units

This course includes legal principles, concepts, doctrines and cases covered by the syllabus of Regulatory Framework for Banking Laws and Other Special Laws. It deals with the legal provisions on Bouncing Checks Law, Revised Penal Code Provisions on Estafa, PDIC Law, Bank Secrecy Law, Truth in Lending Act, Anti-Money Laundering Law, Ease of Doing Business Act, Labor Law, Social Security Law, PAGIBIG Law and Philhealth Law. Furthermore, it discusses illustrative cases pertaining to the application of legal doctrines to relevant facts.

Pre-requisite: ACTREG2

Research Methods Proposal – ACTREMP
1.5 Units

This course covers the basics of Accountancy Research for undergraduate BSA students. In this course, the students are guided through the entire research process from formulation the research question, critically reviewing the literature, formulating the research design, collecting and processing primary and secondary data, and applying analytic approach to generate theoretical or practical insights. The final research requirement, which must follow the American Psychological Association (APA) style, allows the students to integrate and utilize the knowledge and skills learned in the course.

Pre-requisite: LBYACST

Thesis Proposal – THSBSAP
1.5 Units

This course is concerned with the design of a research proposal, collection of primary and/or secondary data, and analysis of accounting and business-related information using various quantitative and qualitative research methods. These maybe descriptive, causal, empirical,
exploratory and case study. The students are required to prepare thesis proposal which includes research problems, objectives, and hypotheses, review of related literatures and studies; and research methodology. At the end of the course, the research requirement, which must follow the American Psychological Association (APA) style, allows the students to integrate, utilize and translate the knowledge and skills into a thesis proposal that will be defended in front of a panel.

Pre-requisite: LBYACST

Taxation 3 – ACTTAX3
3 Units

This course involves an intensive study of the Philippine tax system covering the taxes imposed by the Local Government Units (LGUs), special topics in taxation which include taxation of entities availing tax incentives and double taxation agreements, and transfer taxes. It deals with the conceptual and practical application of local taxes, namely, local business tax and real property tax; special incentives taxation under special laws; taxation under relevant tax treaties; and national taxes on gratuitous transfers of properties, as they relate to the accountancy profession. The emphasis is on the application of the theories and principles in solving tax problems and the use of
these to enhance human development and social transformation.

Pre-requisite: ACTTAX2

Auditing in Computer Information Systems (CIS) Environment – LBYCISA
3 Units

This course complements the course in Auditing Principles and Practice but limited to the areas that are directly affected by information technology (IT). More specifically, it discusses the impact of IT on the auditor’s study and evaluation of internal controls with emphasis on the previously learned concepts on risks and controls. It also covers the audit of IT function and the audit of CIS in support of the audit of financial statements. Moreover, it introduces tools and techniques in auditing around, auditing through, and auditing with the computer (using Audit Command Language [ACL] as generalized audit software [GAS]). The course also tackles emerging IT issues on security and in the practice of Accountancy.

Pre-requisite: ACYASR1

Contemporary National Economic Development – COBEDEV
3 Units

This course deals with the development process and issues involved in economic growth of low income to medium-income countries. Emphasis in on economic growth models and socioeconomic concerns in the context of developing countries, including the Philippines.

Accounting Internship – PRCACTY
6 Units

This course provides the students an opportunity to apply the accounting theories, principles, framework, standards learned in the BSA program. This course aims to expose the student to the actual events or work realities, whether in public practice, private practice or government setting, which will ideally improve their accounting skills and prepare them as an accountant. A student is eligible to enroll in this course only upon completion of all the necessary pre-requisites. If a student does not comply with the attendance and job performance expectations of the employer, the student will be required to return to the program.

Pre-requisite: LBYCISA, ACTTAX2

Research Methods Final – ACTREMF
1.5 Units

This course involves thorough discussion of the significance of findings in light of what was already known about the research problem, new insight about the problem, analysis, business implications, conclusions and recommendations. At the end of the course, the students must complete their final paper that focuses on a particular accounting and business- related problem previously proposed in ACTREMP.

Pre-requisite: THSBSAP

International Business and Trade – COBIBAC
3 Units

This is a course for BSA students that deals with the core concepts and techniques that are used in analyzing issues when business engages in international activities. It focuses on international trade policies and problems related to international trade in goods and services.

Pre-requisite: FDNMANP

Thesis Final– THSBSAF
1.5 Units

This course is the final requirement of students during which they must complete a thesis that focuses on a particular accounting and business-related problem previously proposed. At the end of the course, the students must present the research findings, analysis, business implications, conclusions and recommendations of their final paper and orally presenting a defensible scholarly research output in front of a panel for review and compliance as per requirement to their degree program.

Pre-requisite: THSBSAP

Integrating: Financial Accounting and Reporting – ACYFARP
3 Units

This course deals with the study of fundamental assumptions, theoretical concepts and generally accepted accounting principles as discussed in the Philippine Accounting Standards (PAS) and the Philippine Financial Reporting Standards (PFRS); the conditions under which they may be appropriately applied and their impact or effect on the financial statements.

Pre-requisite: Refer to list of integrating module course prerequisites

Integrating: Advanced Financial Accounting and Reporting – ACYAFAR
3 Units

This course includes discussions of topics as aligned with the syllabus as prescribed for the CPA licensure examination to include topics on partnership accounting, home office and branch accounting and other non-routine revenue recognition accounting practices, business combination and consolidation accounting, cost accounting and other specialized topics.

Pre-requisite: Refer to list of integrating module course prerequisites

Integrating: Auditing – ACYAUDI
3 Units

This is a course integrating all the topics under the practical auditing courses which includes the application of test of controls and substantive procedures in different cycles in area of audit. It covers the following submodules: (1) audit of cash and cash equivalents, (2) audit of receivables and related income accounts, (3) audit of inventories and related expense accounts, (4) audit of investments and related income accounts, (5) audit of property, plant and equipment and related accounts, (6) audit of intangible assets and related accounts, (7) audit of liabilities and related accounts, including topics for audit of leases, employee benefits and income taxes, (8) audit of
shareholders’ equity and related equity accounts, and (9) audit of misstatements cause by accounting errors and completion of the audit.

Pre-requisite: Refer to list of integrating module course prerequisites

Integrating: Regulatory Framework for Business Transactions – ACYRFBT
3 Units

This course includes legal principles, concepts, doctrines and cases covered by the syllabus of  Regulatory Framework for Business Transactions. It deals with the legal provisions on Law on Obligation and Contracts, Law on Sales, Law on Credit Transactions, Law on Partnership, Corporation Code of the Philippines and Negotiable Instruments Law. It also covers the special laws related to regulatory framework for business transactions. Furthermore, it discusses illustrative cases pertaining to the application of legal doctrines to relevant facts.

Pre-requisite: Refer to list of integrating module course prerequisites

Integrating: Taxation – ACYTAXN
3 Units

This course involves an integration course in taxation covering income, business and transfer taxes. Specifically, it deals with conceptual and practical application of the following: (1) income taxation of individuals, partnerships and corporations, including withholding taxes, preferential taxes, and taxes under double taxation agreements, (2) tax on gratuitous transfers of properties, (3) tax on the privilege to engage in trade or business both national and local taxes, (4) tax on real properties, and (5) tariff and customs duties.

Pre-requisite: Refer to list of integrating module course prerequisites

Integrating: Management Advisory Services – ACYMANS
3 Units

This is a course integrating all the topics under covered under previous Management Accounting and its allied courses. The subject areas covered are divided into the following submodules namely: (1) cost concepts and application, (2) performance evaluation, (3) decision making, (4) financial planning, and (5) financial management.

Pre-requisite: Refer to list of integrating module course prerequisites

 

Contact Information:
Department of Accountancy
Ground Floor, Faculty Center
De La Salle University
2401 Taft Avenue, 1004 Manila, Philippines
(632) 524-4611 loc 106 or 135

Bachelor of Science in Advertising Management
Degree Codes: Program- BSADV Plan- BSADV

 

The Bachelor of Science in Advertising Management is a course that is designed for students who intend to pursue a professional career in the advertising-related industry here in the Philippines or in the Asia-Pacific region. He/She may be employed as an advertising executive of the advertising department of a client company, an advertising agency, a production house or an advertising support service company, an advertising and promotions department of a media company, or he/she may decide to put up his/her own advertising company. The course enhances the managerial, strategic planning, creative and media abilities of the student so that he/she can work in any of the major departments of an advertising agency or in a marketing communications set-up. Finally, the course is in answer to the clamor of the advertising practitioners to provide them that much needed manpower to further professionalize the industry.

General Objectives

The proposed major program aims to provide manpower to the advertising or advertising-related industry. It shall offer marketing communications companies particularly advertising agencies a dedicated, properly trained, skilled, and value oriented advertising professional who can work in the area of account management, creative, production, media, and marketing services. The experiential skills the student will undergo shall hopefully minimize the huge cost of training an unprepared advertising employee. The program’s graduates shall be the university’s contribution to the roster of talents the industry constantly looks for.

Advertising Communication (COMADVE)
3 units
A course which further develops the oral communication skills of a would-be advertising executive in situations involving dyadic, small group and public communication interactions. This includes interviewing, presenting advertising proposals to client, negotiating, conducting conferences, and giving speeches on special occasions. The students are required to undergo a company immersion program (Serviced by College of Liberal Arts).

Marketing Management (MARKMAN)
3 units
An in-depth study of the various functions and practices in marketing management from product development, production, pricing, distribution, selling, to various promotional activities. As an application of the principles, the class will be grouped into experimental companies which will develop new products or services and eventually promote them to specified target markets based on a marketing plan.

Legal Aspects of Advertising and Promotions (LAWADVE)
3 units
A special law subject designed for advertising students to orient them on legal aspects of advertising like intellectual property, trade mark, trade names, sales promotions, and consumer protection (Serviced by Legal Management Department).

Principles of Advertising and Marketing Communications (ADPRINS)
3 units
A course that introduces the student to the principles and techniques of advertising and related marketing communications activities like sales promotion, public relations, publicity, personal selling, and merchandising. Provides an insight to the total marketing communications activities of a client company and the role of the advertising agency in the planning, conceptualization, production and implementation of these activities. A mini-advertising campaign is produced for experiential learning.
Pre-requisite: MARKETI

Advertising, Consumer, and Media Research (ADSERCH)
3 units
Acquaints the student to the methodologies of advertising consumer and media research and its impact in the total development of an advertising campaign plan in particular and the marketing plan in general. Group research projects dealing on consumer and advertising issues are conducted to allow the student to appreciate the value of research work in the field of marketing communications.
Pre-requisite: ADPRINS

Strategic Planning and Account Management (ADSTRAT)
3 units
Introduces the student to the various strategies and philosophies of developing an advertising campaign or a marketing communications plan. Focuses on the account management function of an advertising agency and the role of the account executive in supervising and advertising campaign. Provides an insight to a new advertising technology known as account planning or strategic planning. As requirement, the student prepares an advertising plan covering the facts of the industry or the market, the product, the consumer, sales, advertising and promotional activities. On the basis of the marketing brief, the creative and media strategies and tactics are eventually developed and visualized into a campaign.
Pre-requisite: ADPRINS

Copywriting and Creative Management (ADWRITE)
3 units
Deals on the creative function of the agency with emphasis on copywriting. Exposes the student to the management of the creative department of an advertising agency and the role of the copywriter in the conceptualization of advertising ideas based on strategies. Exercises in tri-media writing are maximized to develop the creative abilities of the student in writing for print, radio, and television. Writing for non-traditional media is also explored during the duration of the course.
Pre-requisite: ADSTRAT

Advertising Visualization and Art Direction (ADVISUA)
3 units
A course that taps the visualization, drawing and artistic abilities of the student. Various stages of visualization are discussed and the student is allowed to practice his inherent drawing skills. Various print ads and television commercials are evaluated in search of the “big idea” which is key to an effective advertising campaign.
Pre-requisite: ADSTRAT

Print Advertising Production and Management (ADPRINT)
3 units
A production course that deals on the processes and techniques of the print advertising both from the viewpoints of the print production department of the advertising agency or a print production supplier. A content analysis of print ads currently published by various advertisers is conducted and their strategies evaluated as guidelines in the final print advertising workshop/print campaign presentation the students will undergo for their final requirement. A minimum of 50 hours of practicum is required for completion of the course (Serviced by College of Liberal Arts).
Pre-requisite: ADWRITE, ADVISUA

Media Planning and Buying (ADMEDIA)
3 units
Focuses on the media function of the advertising agency with emphasis on media planning and buying. Various techniques in planning for various media of mass communication are discussed. The viewpoint of the media sector, i.e., publications, broadcasting companies, and other non-traditional media companies are also investigated for a fuller perspective of the media function.
Pre-requisite: ADWRITE, ADVISUA

Broadcast Advertising Production and Management (ADBROAD)
3 units
A production course that deals on the process and techniques of broadcast advertising both from the viewpoints of the broadcast production department of the advertising agency as well as the production house. A content analysis of radio-television commercials aired by various advertisers is conducted and their strategies evaluated as guidelines in the broadcast advertising workshop/radio-tv campaign presentation the student will undergo for their final requirement. A minimum of 50 hours practicum is required for completion of the course (Serviced by College of Liberal Arts).
Pre-requisite: ADWRITE, ADVISUA

Advocacy Advertising and Public Relations (ADVOCPR)
3 units
A discussion of the techniques and principles of public relations as a tool of marketing and corporate communications. Advocacy advertising is also extensively evaluated as a tool to enhance corporate image and reinforce the role of advertising in socio-cultural and economic development of the country.

Contemporary Developments in Marketing Communications (ADCONTE)
3 units
A seminar-workshop format to discuss contemporary issues in marketing communications like telemarketing, advocacy campaigns, account planning, entrepreneurial advertising, advertising ethics, new trends in global advertising and international marketing, etc. Resource speakers on various relevant topics are invited to prepare the students for future advertising work. Case studies in marketing communications are likewise deliberated to enhance knowledge of the advertising industry and related fields.

Practicum and Campaign Presentation (ADTICUM)
3 units
A practicum of 300 hours in an advertising agency or an advertising-related industry like production houses, promo agencies, advertising departments of client or media companies, etc. As a “thesis”, the student develops a full-blown advertising campaign for a particular product, service or idea before a panel of advertising and marketing communications practitioners preferably in a speculative advertising campaign presentation set-up.

Electives

Computer Graphics in Advertising (ADCOMPU)
3 units
A technical course that introduces the student to computer graphics in advertising and how such computer-generated television commercials can convey a creative message. Also orients the students to new software developments like storyboarding, powerpoint, etc. (Serviced by College of Liberal Arts).

Advertising Photography (ADGRAPHY)
3 units
An introduction to advertising photography covering both black and white and colored photography. The intricacies of shooting, developing and printing are discussed via workshops and applications. Animation and cartooning are likewise explored as an advertising technique. As a requirement, a photo exhibit of students is put to display their creative materials (Serviced by College of Liberal Arts).

Direct Response Advertising and Sales Promotion (ADIRECT)
3 units
A course that acquaints the student on direct marketing communications as a non-traditional tool of advertising. Internal, dealer, and consumer sales promotion activities are also tackled as a means to promote the company’s products and services.

Bachelor of Science in Applied Corporate Management

Degree Codes: Program- BSAPC Plan – BSAPC

Overview

The Applied Corporate Management (ACM) Program of DLSU began as a partnership with the European Chamber of Commerce in the Philippines. Member companies of the ECCP sought assistance in finding a training/education model that would help them in recruiting junior staff with management potential.

The program, patterned after the dual-tech program in Germany, features three alternate terms of actual experiential learning in the real world of work, and was meant to enable students to acquire the necessary knowledge, skills, attitudes, and values of world-class management. The students’ exposure in the company is now known as the Management Internship.

The 12-term program aims to train students in all aspects of business management with a corporate orientation. It also intends to enhance the hands-on experience of the students as well as minimize the huge cost of training future employees from DLSU on the part of the participating companies. It is two terms longer than a typical business degree because of the three-term management internship experience.

The ACM program is a recognized brand name among its partner companies. As more companies learn about the unique program, they become very interested to partner with the MOD. Historical records show that ACM students graduate with honors, are active student leaders, and are involved with serving the community. They also receive job offers from their internship companies, start their career sooner than other graduates at higher position levels, and receive higher compensation.

The unparalleled success of the ACM program is attributed to several factors. The first is the quality of the student intake. The department carefully screens students so only those who are able to comfortably balance academic and extra-curricular activities are selected. Students, with clean discipline record and who hurdle the basic academic requirements, must successfully pass a written qualifying test and the interview, prior to their acceptance. It is the stringent requirements of the program that defines the relatively small number of BS ACM majors. There have only been a little over 600 students accepted into the program since it began 15 years ago.

The second critical factor is the commitment of partner companies who provide ACM students with relevant work experience. The supervisors assigned to the students also exert effort in making sure that the learning experience remains developmental. This means they recognize that students are in the workplace to learn and are not employees who are in the workplace to earn. Due to the small number of students, the department works with a regular base of a dozen companies who have been reliable partners through the years. However, the department does deal with other companies on occasion and are always open to explore more long-term commitments with promising companies.

The third critical factor is the dedication of department faculty members. Each time a student goes on internship, he/she is assigned a fulltime faculty adviser who ensures that productive learning takes place in the work environment. The adviser meets with the student every month, visits the supervisor within the first month, and again meets with advisees and supervisors for a culminating presentation on the third month. Then, when a student takes his/her thesis, another adviser is also assigned to ensure that the research output meets the high standards of the degree.

The fourth critical factor in the success of the program is a highly supportive university. The inclusion of three-alternate full time internships in the BS ACM program meant that the program did not fit into the traditional program mold. Consequently, there have been adjustments in policies and procedures to ensure that ACM students are not disadvantaged by their program from receiving awards and enjoying privileges that emanate from their academic performance.

Finally, the program works well because it is highly integrated and the department has instituted well-documented control mechanisms so that all stakeholders continually do their share. There are trimestral review processes imbedded so that department administrators are immediately alerted of any dysfunctional behavior by any of the stakeholders. Moreover, the structured feedback mechanisms allow all stakeholders to express program improvements. These are then discussed at the department level and meritorious suggestions are implemented as soon as it is possible to do so.

Clearly, effort has been taken to provide ACM students with the best possible classroom and practical experience to better their chances of succeeding in the workplace. Program administrators are challenged to maintain the standards and remain relevant in the 21st century. It is for these reasons our students are “Proud to be ACM.”

Description

The Applied Corporate Management Program is on the cutting edge of business education in the Philippines, providing our students with an opportunity to be exposed to the work processes and technology of our partner companies, as well as the chance to work in a cross-cultural environment.  Coupled with the long-standing tradition of excellence in business education provided by De La Salle University, these more than adequately prepare our students to become tomorrow’s corporate leaders.

The BS in Applied Corporate Management is a 12-term program featuring a 3-term internship component with partner companies.  The program aims to provide students with both theoretical knowledge and practical experience in the various aspects of business management.  It also intends to enhance the hands-on experience of the students as well as to minimize the cost of training future employees from DLSU on the part of the participating companies.  Specifically, ACM graduates are expected to develop skills and competencies in six major areas.  These include creative and critical thinking, communicating effectively, and applying technology. There are also personal management skills that drive ones’ potential for growth. These are working responsibly by maintaining service excellence standards in an ethical and socially responsible manner, learning to challenge and improve oneself, and working effectively in teams.

Program Rationale

The Asia-Pacific region is in the midst of the challenges of globalization and liberalization. As global competition intensifies and as countries open their economies to foreign players, businesses are hard-pressed to lower their costs of production, and to constantly improve the quality of their products and services to satisfy the escalating needs and wants of consumers. To do this, companies need to invest in both cutting-edge technology and competitive human resources.

Consequently, the increasingly competitive business environment has made it imperative for colleges and universities to upgrade the quality of education and training they provide their students so that these students could adequately meet the requirements of businesses for productive workers. As a result, colleges and universities have increasingly sought the cooperation of the world of work in recent years. By closely communicating and cooperating with the world of work, higher education institutions do not only improve the education but also the employment opportunities of their students.
Industry-academe cooperation has been advocated because the future tasks of the graduates and the competencies expected of them are different from job to job. Constant communication is expected to provide schools with the right signals, even if they are diverse, contradictory, or vaguely expressed. Industry-academe cooperation is likewise important because classroom instruction has become inadequate to prepare students well for the world of work. Studies have shown that “experiential learning” is a powerful tool supplementing cognitive processes of learning clearly separated from work.

Since the education sector is the major source of skilled human resources for the business sector, it is important for these two sectors to establish a strong partnership. Ideally, the graduates of colleges and universities must have the proper knowledge, values, and skills that address the short- and long-term needs of the business sector. In this situation, the cost of retooling new graduates being absorbed by companies will be reduced. In addition, colleges and universities need not “waste” time and efforts in conducting courses that are not needed by business and industry.

Bachelor of Science in Business Management

Degree Codes: Program- BSMGT Plan- BSMGT

Rationale

With the growing complexity of the business environment, characterized both by competition and collaboration among businesses, social and political upheavals, and rapid change due to scientific and technological developments, managers of the 21st century should not only have the discipline and technical skills, but also an understanding of management from a holistic rather than a fragmented, highly specialized perspective. They must be able to create a mental model of unity out of diversity and to perceive organizational reality within a wider context.

Goals of the Program

In response to these new realities, the Business Management Program – a 10-term, 195-unit (183 academic and 12 non-academic) program – prepares young men and women to become competent managers and consultants with a mindset of management as a system of integrated and interrelated parts. Moreover, the program aims to produce a new breed of future ethical business professionals with skills in scientific research, problem analysis, decision-making, and consensus building.

Desired Skills and Competencies of Graduates

Graduates of the Business Management Program are expected to gain the following knowledge, values, and skills.

Knowledge	Skills	Values
General knowledge Philosophy and evolution of management thought Management concepts/theories – Marketing, Finance, Operations, Human Resources Management, Information Systems Business Systems Analysis and Designs Ethics and Social Responsibility Technical knowledge Financial analysis Market research and analysis Operations audit Organizational development Business planning and feasibility studies Trend analysis and forecasting	Conceptual skills Global thinking and outlook Systems thinking Scientific / logical thinking Analytical / critical thinking Technical skills Skills in functional areas Information competence Information technology skills Oral and written communication skills Presentation skills Developing a portfolio Interpersonal skills Leadership Working in teams Public relations skills	Belief in God Honesty Goal-orientation Excellence Hard work Perseverance Patience Independence Open-mindedness Social responsibility

 

Main Features of the Program

Business Management majors must complete the following major requirements to be able to graduate from the program: a portfolio, an internship, and a thesis.

The first requirement is a portfolio of research papers, projects, and creative work submitted in predetermined subjects. The portfolio is meant to showcase the student’s progress in terms of the desired skills and competencies of graduates of the program. The portfolio shall be presented once a year to a panel of faculty members, who will assess the student’s strengths and weaknesses, and identify areas for development for both the student and the program.

The second requirement is an internship in any of the following organizations: a family business, an entrepreneurial venture, a non-government organization (NGO), a local government unit (LGU), a business support organization (BSO), or a consulting firm. The internship is meant to expose the student to an actual organizational setting and to enable him/her to work with management in an effort to address key organizational concerns.

The final requirement is a thesis that also serves as a documentation of the student’s internship in the above-mentioned organization. The thesis must not only provide evidence of a solid theoretical understanding of a specific problem the student attempted to address during his/her internship, but also document how he/she worked with management in trying to solve the problem.

Progression of Courses

The Business Management Program follows a schedule 10 regular trimesters and one summer term. The student is expected to substantially complete the regular required courses in languages, social sciences, natural sciences, mathematics, and the core business professional courses during the first two years of the program. Major subjects are offered starting the 6th trimester, while the Practicum on Management Consulting (PRCMGT1) is offered on the summer term of the third year. In the 9th and 10th terms the student will take integrating subjects (Strategic Management or STRATEM and International Business or INTERBU). Also, on the 10th term, the student is expected to complete his or her undergraduate thesis under the subject THSMGT2.

Bachelor of Science in Entrepreneurship 

Degree Codes: Program- BSENT Plan- BSENT

Rationale

Entrepreneurship is a process through which individuals and groups pursue opportunity, leverage resources, and initiate change to create value. Thus, an entrepreneur is one who creates value by managing change, identifying and pursuing opportunities, acting with passion and purpose, living proactively, and organizing and leveraging resources.

For more than 20 years, De La Salle University has believed that the entrepreneurial spirit is the backbone of any economy. The stronger the entrepreneurial spirit the more vibrant the economy. Entrepreneurship requires proper orientation and motivation.  Attitudes and values need to be developed.  There is a need to provide formal education and training for entrepreneurship.

The BS Entrepreneurship program will provide this education and training.

Goals of the Program

The 10-term, 198-unit (186 academic and 12 non-academic) program aims to develop Lasallian entrepreneurs who are motivated and knowledgeable in identifying opportunities, preparing business plans, and actually starting and managing a business with global perspective and a Filipino heart.

The program includes essential components of value formation through the Lasallian general education, skill building, and experiential learning where students are required to set up and operate an actual company for at least one year before graduating.

Desired Skills and Competencies of Graduates

The desired competencies of an ideal Lasallian entrepreneurship graduate are expressed in the following statements:

 

• I understand and appreciate my competencies and interests and seek to use these to the benefit not only of myself but also of others.
• I strive to understand the local and global environment to which I belong, and recognize opportunities for viable business ventures and enterprises.
• I am creative, innovative, resourceful, and willing to take risks.
• I value excellence and meritocracy, and therefore constantly develop my technical competence and skills.
• I seek to apply the management tools and techniques I have learned to transform ventures into high-impact organizations responsive to the challenges of the business environment.
• I am honest and ethical in my dealings with others, and take the extra step to contribute to the well-being of my community and my country.

Major Feature of the Program

The course’s main feature of three terms of practicum aims to give students actual experience in running an entrepreneurial venture. The practicum will take place after the students scan the environment for business opportunities and prepare their business plans.

Business incubator facility. The DLSU Business Incubator Facility was organized to comply with the requirement of CHED for the BS in Entrepreneurship program being offered by the College of Business and Economics. It provides physical facilities as a business center that houses the practicum companies being organized by BS Entrepreneurship students as part of their training as entrepreneurs. The Business Management Department saw the need to extend the services of the DLSU Business Incubator Facility by helping in the registration process, providing consultants for the students, and providing facilities, manpower and financial resources to these start-up businesses. The need to register with appropriate government offices is seen as an important activity in the process of organizing the business being set-up by the students. To be able to do this, the DLSU Business Incubator Facility was tasked to help in the registration proces .

Progression of Courses

The BS Entrepreneurship Program follows a schedule of 10 regular trimesters and one summer term. Upon acceptance in to the program, the student is expected to substantially complete the regular required courses in languages, social sciences, natural sciences, mathematics, and the core business professional courses during the first two years of the program. Students will begin to seek business opportunities during the 4th and 5th trimester. After which, they begin to write their business plans on the 6th and 7th trimesters. The practicum courses (PRCENT1, PRCENT2, and PRCENT3) will be offered during the 8th, 9th, and 10th trimesters. Business integration (ENTIGRA) shall be taken during the final trimester.

Special Scholastic Standing Requirements

Entry Requirements

BS Entrepreneurship majors or students interested in shifting to APC must meet the following entry requirements for qualifying for the program:

 

• Cumulative Grade Point Average (CGPA) of at least 2.000 as of date of application.
• Business Organizations (BUSORGA) grade of at least 2.0.

Myers-Briggs Typology Indicator Assessment

An Entrepreneurship student who meets the entry requirements should take the Myers-Briggs Typology Indicator (MBTI) Assessment before he/she is allowed to enroll in Business Opportunity 1 (BUSOPP1). The application period to take the MBTI Assessment starts on the first week of the third trimester of the freshman year. The examination will be conducted by the Institutional Testing and Evaluation Office (ITEO), and is normally scheduled on the fifth/sixth week of the trimester.

Interview

After taking the MBTI Assessment, an Entrepreneurship student should undergo an interview with two faculty members and the Chair of the Business Management Department.

Bachelor of Science in Interdisciplinary Business Studies

Degree Codes: Program- BSIBS Plan- BSIBS

 

The Interdisciplinary Business Studies (IBS) program was developed for students of the College of Business who desire a more generalist orientation to business. In other words, it is intended for students who are interested in business and economics, but not necessarily in a specific discipline, such as accounting, economics, finance, management, or marketing. For these students, the IBS program gives them the flexibility to design their own program of business studies.

However, the flexibility of the IBS curriculum also affords students the opportunity to easily pursue another major, such as Accountancy, Business Management, Economics, Legal Management, Management of Financial Institutions, and Marketing Management.

Given the variety of programs and the adaptability of the IBS curriculum to meet a wide range of study interests, graduates of the Bachelor of Science in Interdisciplinary Business Studies Program have a diverse set of career opportunities, which may involve entrepreneurship, corporate management, financial management (including banking, insurance, real estate, and stock brokerage and analysis), human resource management and industrial relations, sales and marketing, economic and marketing research, and government service.

Course Design and Curriculum

IBS students are required to take 54 units of the core curriculum. The core curriculum refers to the subjects that all CBE students must take, regardless of their program.

The IBS curriculum capitalizes on its interdisciplinary advantage by allowing students to choose a track in the following minor disciplines:

• Business Management
• Economics
• Financial Management
• Legal Management
• Marketing Management

 

The advantage enjoyed by an IBS student is that his or her program is the only one that allows the student to take courses in all disciplines or departments of the COB. This flexibility gives IBS students the unique opportunity to study what is most interesting for them within the business disciplines.

Other Requirements

Practicum for IBS Students (PRCIBS). This is a 200-hour field exposure of IBS students about to graduate in selected and approved business companies in Metro Manila to familiarize them on the functional area of their interest. Required output is a paper documenting their experience and the relevance of the practicum to their learning.

Thesis for IBS Students (THSIBS). This is a thesis course that integrates the learning of the students. Students can form into groups of either with the same minor or different minors. If it is a homogeneous group, the topic of the thesis is on the minor. If it is a heterogeneous group, the topic is multi-disciplinary.

Course Descriptions

Statistics for Accountants (ACTSTAT)
3 units
This is a first course in business statistics, specifically designed for Accountancy students, which covers basic statistical concepts and methods in descriptive statistics and basic statistical inference. The practical orientation of this course helps students to relate statistics to real-life problems. It also provides students the opportunity to use Microsoft Excel in performing statistical visual presentations and computations.

• Pre-requisite: BUSMATH, COMALGE
• Pre-requisite to: None

 

Advanced Research for Applied Corporate Management Majors (ELECTIVE) (ADREACM)
3 units
This course is concerned with the design, collection, and analysis of business-related information using various applied research methods, particularly survey research, action research, and case study. The course delves into measurement concepts, such as scaling, attitude measurement, and questionnaire design. It also focuses on the appropriate mixed methods of data collection, alternative measurement approaches, and commonly utilized parametric and non-parametric statistical tools. At the end of the course, the students will prepare and defend a thesis proposal.

• Pre-requisite: MANARES
• Pre-requisite to: None

 

Advanced Research Methodology (ADVARES)
3 units
This course is concerned with the design, collection, and analysis of business-related information using various applied research methods, particularly survey research, action research, and case study. The course delves into measurement concepts, such as scaling, attitude measurement, and questionnaire design. It also focuses on the appropriate mixed methods of data collection, alternative measurement approaches, and commonly utilized parametric and non-parametric statistical tools. At the end of the course, the students will prepare and defend a thesis proposal.

• Pre-requisite: BASIREC
• Pre-requisite to: THSBMG1

 

Basic Research Methodology (BASIREC)
3 units
This course focuses on the research process in an organizational setting. It involves the use of practical examples and skill building techniques to provide a solid grounding in the planning and implementation of a research project that is meant to aid managers in decision-making.

• Pre-requisite: CBESTA2
• Pre-requisite to: ADVARES/THSMGT1

 

Calculus for Commerce (BUSCALC)
3 units
This is a course in calculus, specifically designed for business and economics majors, which tackles the rudiments of analytic geometry, differential and integral calculus with emphasis on their applications to business, finance, market structures, probability, and investments.
Note: Formerly COMCALC (ID 105)

• Pre-requisite: BUSMATH
• Pre-requisite to: MANASCI

 

Management Information Systems for Business Management (BUSIMIS)
3 units
This is a course for Business Management students, which uses computers and the systems analysis framework as a basic tool to provide students with a broad understanding of information technology (IT) and how information systems (IS) can be applied in organizations to improve efficiency and effectiveness, as well as to gain and maintain competitive advantage. This is also an advanced computer course which teaches the students how information systems are developed (i.e., the essentials of system analysis and design, and software engineering). It also teaches the students how information systems are implemented, used and maintained in organizations, how information resources are managed, as well as the potential strategic and competitive impact information technology can have in the business environment.

• Pre-requisite: COMP2BU, SYSTAND
• Pre-requisite to: None

 

Business Policy and Strategy for Business Majors (BUSIPOL)
3 units
This is an integrating course, which exposes business majors to the basic nature and character of top management decision-making. It gets the student involved in the analysis and formulation of corporate strategies and policies. It also provides the opportunity to apply the basic concepts and techniques learned from the various functional areas of business management studies.

• Pre-requisite: FINMAN2, MARKET1
• Pre-requisite to: None

 

Business Opportunity 1 (BUSOPP1)
3 units
Entrepreneurship is an emergent discipline in the field of business. Its significant contribution to the personal growth of the individual, personal income, and economic development of nations are some of the reasons why people are interested in becoming entrepreneurs. But starting and operating a new business involves considerable risk and effort to overcome the inertia. There is a need to understand this person and the opportunities around to be able to create and start a new venture.

It is in this context that this course is designed to delve into the entrepreneurial realm by introducing the entrepreneur and the entrepreneurial process from both a historical and a research perspective. A framework for the entrepreneurship mindset is presented, which focuses on the individual-opportunity nexus. The framework examines the characteristics of opportunities at the domestic and international levels which can be exploited create and start a new venture.

• Pre-requisite: BUSORGA
• Pre-requisite to: BUSOPP2, ENTPSYC

 

Business Opportunity 2 (BUSOPP2)
3 units
This is a course that prepares Entrepreneurship students in the conceptualization of a product idea for commercialization and the development of a business model for the said product idea. Students are introduced to the creative thought process that acts as the foundation of the innovation process. Topics covered are innovation, environmental scanning, and business models.
Note: Formerly ENVSCAN (ID 105)

• Pre-requisite: BUSOPP1
• Pre-requisite to: BUSPLA1

 

Business Organizations and Management (BUSORGA)
3 units
This is an introductory course to the theory and practice of business and management of small-, medium-, and large-scale organizations. The objective of the course is to expose students to the theories of management and subsequently apply the four basic management functions of planning, controlling, organizing, and leading. The course also aims to provide an overview of the different business functions of production/operations, marketing, accounting/finance, and human resources management.

• Pre-requisite: None
• Pre-requisite to: BUSOPP1, COSORES, FABUMAN, FRANMAN, HUMABEH, LEADORG, MANARES, MANPERS, MANTOOL, MARKET1, ORTEDEV, PROJECT

 

Business Plan Writing 1 (BUSPLA1)
3 units
This course focuses on research concepts and methodologies applied in the context of planning for entrepreneurial ventures. This involves a discussion of current business research concepts and tools for the purpose of developing a business plan.
Note: Formerly ENTRES1 (ID 105)

• Pre-requisite: BUSOPP2, FINMAN1, MARKET1
• Pre-requisite to: BUSPLA2

 

Business Plan Writing 2 (BUSPLA2)
3 units
Through this course, the student will learn how to evaluate their business plans and prepare strategic implementation plans with consideration of required resources. The mini-business plans prepared in Business Plan Writing 1 (BUSPLA1) will be revisited and scenario-based and contingency plans will be added. Additional strategies for managing start-ups and growing businesses will be discussed. The expected output will be an implementation plan based on the business plan previously prepared in BUSPLA1.
Note: Formerly ENTRES2 (ID 105)

• Pre-requisite: BUSPLA1
• Pre-requisite to: ENTEMIS/ENTRMIS, PRCENT1

 

Commerce Statistics 1 (CBESTA1)
3 units
This is a first course in business statistics that covers basic statistical concepts and methods in descriptive statistics and basic statistical inference. The practical orientation of this course helps students to relate statistics to real-life problems. It also provides students the opportunity to use Microsoft Excel in performing statistical visual presentations and computations.
Note: Formerly COMSTA1 (ID 105) and COSTAT1 (ID 106, ID 107)

• Pre-requisite: BUSMATH
• Pre-requisite to: CBESTA2, MANASCI, MANARES

 

Commerce Statistics 2 (CBESTA2)
3 units
This is a three-unit course that deals with inferential statistics. It is a useful tool in the analysis and interpretation of statistical data by way of statistical inference methods such as interval estimation of parameters and testing statistical hypotheses. It also includes the use of computer laboratory for facilitating statistical computation.
Note: Formerly COMSTA2 (ID 105) and COSTAT2 (ID 106, ID 107)

• Pre-requisite: CBESTA1
• Pre-requisite to: BASIREC, PROJECT

 

Corporate Social Responsiveness (ELECTIVE) (COSORES)
3 units
This course on corporate social responsiveness discusses the pressing global issue of sustainable development. This encompasses the basic issue of business ethics and moves into environmental management. It also addresses the issue of resource and wealth imbalance. The course discusses the ongoing debate as sustainable development abuts on the issue of free trade. It also serves as a venue to provide ideological and practical solutions at the micro and macro level.

• Pre-requisite: BUSORGA
• Pre-requisite to: None

 

Management Information Systems for Entrepreneurs (ENTERMIS/ENTRMIS)
3 units
This is a course for Entrepreneurship students, which uses computers and the systems analysis framework as a basic tool to provide students with a broad understanding of information technology (IT) and how information systems (IS) can be applied in organizations to improve efficiency and effectiveness, as well as to gain and maintain competitive advantage. It teaches how information systems are implemented, used and maintained in organizations, how information resources are managed, as well as the potential strategic and competitive impact information technology can have in the business environment.

• Pre-requisite: COMP1BU, BUSPLA2
• Pre-requisite to: None

 

Entrepreneurial Policy and Strategy (ENTEPOL)
3 units
This is an integrating course for Entrepreneurship students, which exposes them to the basic nature and character of top management decision making to get them involved in the analysis and formulation of strategies and policies. It also provides the opportunity to apply the basic concepts and techniques they have learned in the various functional areas of business management studies.

• Pre-requisite: MANPERS, OPERMAN
• Pre-requisite to: None

 

Business Integration (ENTIGRA)
3 units
The success on an entrepreneur largely depends on one’s personal competencies and business management skills aside from the external drivers or opportunities around that influence the creation, start, or sustainability of any business venture.
It is in this perspective that this course was designed. As a final major course for Entrepreneurship students, this summarizes and integrates the entrepreneurship courses that were taken in the program to emphasize the need to hone their personal and technical skills to succeed in their entrepreneurial career. The course also provides opportunities to be updated on the current legal, government, and economic aspects of starting and managing SMEs. Successful entrepreneurs from different sectors of the industry are invited to impart their experiences so that the students can make them as role models. It is also in this course that the culmination of the students’ practicum business ventures will be done.

• Pre-requisite: PRCENT2
• Pre-requisite to: None

 

Management Accounting for Entrepreneurs (ENTMANA)
3 units
This course is designed to equip entrepreneurship students with basic knowledge of management accounting. It focuses on different cost classifications and relevant costs and benefits involved in making decisions. It deals with concepts relating to responsibility accounting and decentralization, balanced scorecard, and costs of quality.

• Pre-requisite: ACTBAS2
• Pre-requisite to: None

 

Entrepreneurial Psychology (ENTPSYC)
3 units
This is a unit course which focuses on a psychological approach to understanding entrepreneurial behavior. From the time of an initial business idea to the time that a firm is organized, most of the critical processes involve the psychological characteristics and the actions of the entrepreneur. This course examines the personality, personal entrepreneurial competencies, motivation, expectancies, and entrepreneurial behavior of entrepreneurs.

• Pre-requisite: BUSOPP1
• Pre-requisite to: None

 

Family Business Management (ELECTIVE) (FABUMAN)
3 units
This course discusses the special concerns that face stakeholders in a family business. These stakeholders can be the owners, family members, professional managers, as well as external parties who may be affected by the decisions made by the family business leaders. A theoretical and practical approach is taken with respect to the points of view of the different stakeholders.

• Pre-requisite: BUSORGA
• Pre-requisite to: None

 

Franchise Management (ELECTIVE) (FRANMAN)
3 units
The franchising method of doing business is increasing rapidly in the Philippines and worldwide. Many product and service businesses are managed through franchising networks. Consequently, there is an increasing need among franchise firms for executives with franchising knowledge, and there are increasing opportunities for people to attain business ownership as franchisees. In this course, the student is expected to learn and understand the franchising method of doing business as a form of entrepreneurship from the perspective of both the franchisor and the franchisee. The course allows the students to analyze independent management efforts necessary for a successful franchise business venture as well as to understand the interdependent contractual obligations that are legally binding between the franchisor-franchisee. After completing this course, students should be able to start a franchise company, become a franchisee or franchiser or work as a franchise executive,

• Pre-requisite: BUSORGA
• Pre-requisite to: None

 

Human Behavior in Organizations (HUMABEH/BEHAORG)
3 units
This course introduces the students to the theories, concepts, models, and dynamics of human behavior in organizations. The course enables students to apply these models on small-, medium-, and large-scale organizations.

• Pre-requisite: BUSORGA
• Pre-requisite to: HUREONE, NEGOART

 

Human Resource Planning, Recruitment, Selection, and Training & Development (HUREONE)
3 units
This course delves into the human resource management functions of planning, recruitment, and selection, as well as of employee training and development. The course presents the various theories, practices, and practical application of the theories related to these two operative functions of human resource management. A strategic approach is taken to emphasize the important role of human resource management in gaining competitive advantage in the era of 21st century globalization.

• Pre-requisite: HUMABEH
• Pre-requisite to: HURETWO, PRCACM1

 

Industrial Relations and Compensation Administration (HURETWO)
3 units
This course delves into the dynamics of industrial/labor relations and compensation administration. It examines the theories, practices, issues, and practical application of the various theoretical foundations related to labor relations and compensation administration. Moreover, the course focuses on the comparative analysis of the two operative functions of human resource management as practiced in different Philippine industries and in other countries.

• Pre-requisite: HUREONE, PRCACM1
• Pre-requisite to: None

 

Management of Innovation and Technology (ELECTIVE) (INNOTEC)
3 units
This is a course that prepares management students to manage innovation and technology. It covers the application and management of innovation and technology in different scales of business and different industries. Topics covered are innovation process and frameworks, innovation as a management process, innovation strategies, technology and competitive advantage, economic forecasting of innovation and technology, technology assessment and technology impact evaluation, and benefit/cost analysis.

• Pre-requisite: OPERMAN
• Pre-requisite to: None

 

International Business (INTERBU)
3 units
This course involves an intensive examination of the international dimensions of business management. It includes topics on foreign market opportunities, sales agreements, and legal framework.

• Pre-requisite: STRAMAN/STRATEM
• Pre-requisite to: None

 

International Management and Cross-Cultural Communication (ELECTIVE) (INTLMGT)
3 units
This is a course about understanding the dynamics of management and communication across cultures. Responding to globalization and convergence, it focuses on how cultural differences and diversity influence the local as well as the global workplace. It considers cultural intelligence and intercultural competence as indispensable factors in dealing with people between countries, groups and corporate levels.

• Pre-requisite: HUMABEH
• Pre-requisite to: None

 

Leadership in Organizations (ELECTIVE) (LEADORG)
3 units
This course is offered to business management students because De La Salle University recognizes that its students are destined to become leaders in their organizations whether these are profit, non-profit, or governmental institutions, within a community, regional, or national environment. DLSU finds that it is its moral obligation to help future leaders truly understand what it means to lead in the 21st century. This course helps the students to learn to familiarize themselves with several approaches to leadership, describe the different leadership theories and philosophies, explore their own strengths and weaknesses as a leader, and identify their leadership style.

• Pre-requisite: BUSORGA
• Pre-requisite to: None

 

Management Research (MANARES)
3 units
This course focuses on the research process in an organizational setting. It involves the use of practical examples and skill building techniques to provide a solid grounding in the planning and implementation of a research project that is meant to aid managers in decision-making.

• Pre-requisite: BUSORGA, CBESTA1
• Pre-requisite to: ADREACM, THSACMG/THSAPC1

 

Management Science (MANASCI)
3 units
This is a course on the study of quantitative techniques in business decision-making. The course covers linear programming models and its special algorithms, inventory and production, network (PERT/CPM) models, decision-making theories and processes, and decision tree construction and analysis using manual and computer solution methods.
Note: Formerly QUATECH (ID 105)

• Pre-requisite: BUSCALC, CBESTA1
• Pre-requisite to: OPERMAN, PROJECT

 

Human Resource Management/Personnel Management (MANPERS)
3 units
This course focuses on the various functions of human resource management for small, medium and large enterprises. It presents theories and principles on various human resource practices and provides many practical applications of these theories and principles. Global human resource practices are also discussed to make students aware of effective human resource management as a competitive tool in this era of globalization. A strategic approach is taken to emphasize that human resource issues should be central to all strategic-level decisions in the organizations.

• Pre-requisite: BUSORGA
• Pre-requisite to: ENTEPOL

 

Contemporary Management Tools, Concepts, and Trends (ELECTIVE) (MANTOOL)
3 units
This course provides students with a deeper understanding of contemporary management concepts, tools, and techniques used and widely accepted by top businesses and corporations. It allows the students to appreciate the theoretical basis as well as the operational framework of these current concepts and tools. As this course takes off from basic concepts in all functional areas of management, it is ideal for those in their junior or senior years.

• Pre-requisite: BUSORGA
• Pre-requisite to: None

 

Negotiations and Settlement (ELECTIVE) (NEGOART)
3 units
This course discusses the fundamentals behind negotiations and conflict management. It encompasses the sources of conflicts, the nature of bargaining, and the strategy and tactics for negotiation. It also addresses the issue of conflict styles and their consequences, the role of perception in conflict and negotiation, ethics, and international and cross-cultural negotiations. The course discusses best practices in negotiations.

• Pre-requisite: HUMABEH
• Pre-requisite to: None

 

Operations Management (OPERMAN)
3 units
This is a course introducing the students to management tools related to production and operation including concepts in value analysis and appropriate technology as applied to small- and medium-scale industries.
Note: Formerly PRODMAN (ID 105)

• Pre-requisite: MANASCI
• Pre-requisite to: ENTEPOL, INNOTEC, PRCACM2, PROJMGT, SUPPMAN

 

Organization Theory and Development (ORTEDEV)
3 units
This is a course on organization theory. Starting with classical theories of organization and ending with key issues in organization theory, the course is designed to help students understand the relationship of organization theories and managerial decision-making within the Philippine scenario.

• Pre-requisite: BUSORGA
• Pre-requisite to: None

 

Project Management (for Non-MGT students) (ELECTIVE) (PROJECT)
3 units
This course delves into the practice of project management. It presents theories and models in project planning, cost management, contract negotiations/procurement, corporate/administrative management, time management, and other aspects of the project management cycle. This course also tackles the application of knowledge, skills, tools, and techniques to the overall planning, organizing, and managing of resources of a project, from its inception to completion aimed to deliver all the work required within defined scope, time, cost and quality standards. A managerial process approach is adapted to so that project management can be carried out either by a private consultant or an employee of a project client.

• Pre-requisite: BUSORGA, CBESTA2, MANASCI
• Pre-requisite to: None

 

Introduction to Project Management for Business Management (PROJMGT)
3 units
The course serves is an integrating course for Business Management students and provides the continuum on the project management process and tools that students have learned in management science, operations management, and business math. It allows the students to better understand the overall view of managing projects from project planning and selection to project implementation through the use of technical/quantitative techniques in statistics, net present value analysis, cost optimization, and logistics management. The quantitative tools are blended with the managerial approach on team selection and, project communication, documentation and presentation, information systems. At the end of the course, the students must be able to present a project proposal to an actual client.

• Pre-requisite: OPERMAN
• Pre-requisite to: PRCBMAN/PRCMGT1

 

Strategic Management (STRAMAN/STRATEM)
3 units
This is an integrating course, which exposes business majors to the basic nature and character of top management decision-making. It gets the student involved in the analysis and formulation of corporate strategies and policies. It also provides the opportunity to apply the basic concepts and techniques learned from the various functional areas of business management studies.

• Pre-requisite: FINMAN2, MARKET1
• Pre-requisite to: INTERBU

 

Systems Dynamics (SYSDYNA)
3 units
This course introduces systems dynamics modeling for analysis of business policy and strategy. The emphasis of this course is in understanding how systems behave by constructing influence diagrams, stock and flow diagrams and simulation model to mimic the dynamics of a system. The course uses role playing games, simulation models, case studies, and films to understand the principles and tools of system dynamics.

• Pre-requisite: SYSTAND
• Pre-requisite to: None

 

Systems Analysis and Design (SYSTAND)
3 units
This course introduces Business Management students to the concepts, processes, and activities of systems analysis and design. It discusses different techniques that can be used at each stage of the systems analysis and design process.

• Pre-requisite: MANALOG
• Pre-requisite to: BUSIMIS, SYSDYNA

Practicum Courses

Management Practicum 1 (PRCACM1)
3 units
This is the first of three terms of internship experience in the company, aims to give the student interns exposure and experience in an actual business organization; enable the students to relate and apply the theories they learn in the university to real business situations and problems; give the students an insight on the various functional operations, processes, techniques and controls currently used in business and industry; develop and instill in the students a positive attitude, self-confidence and self-motivation required of a responsible professional in handling tasks and work in different departments; and impress on the students the importance of human relations in the workplace or business environment

• Pre-requisite: HUREONE, FINMAN2, MARKET1
• Pre-requisite to: HURETWO, PRCACM2

 

Management Practicum 2 (PRCACM2)
3 units
This is the second of three terms of internship experience in the company, aims to give the student interns exposure and experience in an actual business organization; enable the students to relate and apply the theories they learn in the university to real business situations and problems; give the students an insight on the various functional operations, processes, techniques and controls currently used in business and industry; develop and instill in the students a positive attitude, self-confidence and self-motivation required of a responsible professional in handling tasks and work in different departments; and impress on the students the importance of human relations in the workplace or business environment

• Pre-requisite: PRCACM1, MARKET3, OPERMAN
• Pre-requisite to: PRCACM3, THSAPC1

 

Management Practicum 3 (PRCACM3)
3 units
This is the last of three terms of internship experience in the company, aims to give the student interns exposure and experience in an actual business organization; enable the students to relate and apply the theories they learn in the university to real business situations and problems; give the students an insight on the various functional operations, processes, techniques and controls currently used in business and industry; develop and instill in the students a positive attitude, self-confidence and self-motivation required of a responsible professional in handling tasks and work in different departments; and impress on the students the importance of human relations in the workplace or business environment

• Pre-requisite: PRCACM2
• Pre-requisite to: None

 

Entrepreneurship Practicum 1 (PRCENT1)
3 units
This is the first of three terms of practicum, which aims to give students actual experience in running an entrepreneurial venture. The practicum will take place after the students scan the environment for business opportunities and prepare their business plans.
Note: Formerly PRCBMG1 (ID 105)

• Pre-requisite: BUSPLA2
• Pre-requisite to: PRCENT2

 

Entrepreneurship Practicum 2 (PRCENT2)
3 units
This is the second of three terms of practicum, which aims to give students actual experience in running an entrepreneurial venture. The practicum will take place after the students scan the environment for business opportunities and prepare their business plans.
Note: Formerly PRCBMG2 (ID 105)

• Pre-requisite: PRCENT1
• Pre-requisite to: ENTIGRA, PRCENT3

 

Entrepreneurship Practicum 3 (PRCENT3)
3 units
This is the last of three terms of practicum, which aims to give students actual experience in running an entrepreneurial venture. The practicum will take place after the students scan the environment for business opportunities and prepare their business plans.
Note: Formerly PRCBMG3 (ID 105)

• Pre-requisite: PRCENT2
• Pre-requisite to: None

 

Practicum for Interdisciplinary Business Studies (PRCIBSx)
3 units
This is a 200-hour field exposure of IBS students about to graduate in selected and approved business companies in Metro Manila to familiarize them on the functional area of their interest. Required output is a paper documenting their experience and the relevance of the practicum to their learning.

• Pre-requisite: STRAMAN
• Pre-requisite to: None

 

Practicum on Management Consulting (PRCMGT1/PRCBMAN)
3 units
The management internship, alternatively known as the “client engagement”, consists of at least 150 hours of work, preferably on a full-time basis during which Business Management majors, alone or in a group, undertake to assist organizations in the implementation of specific time-bound projects. The project assistants shall be under the supervision of a manager or an assigned employee of the firm.

• Pre-requisite: PROJMGT
• Pre-requisite to: None

Thesis Courses

Thesis Course (Proposal) for Applied Corporate Management Majors (THSAPC1)
3 units
This course is a pre-final requirement for students in the Applied Corporate Management (APC) program, during which they must complete and defend a thesis proposal that focuses on a particular business-related problem or concern.

• Pre-requisite: MANARES, PRCACM2
• Pre-requisite to: THSAPC2

 

Thesis Course (Defense) for Applied Corporate Management Majors (THSAPC2/THSACMG)
3 units
This course is the final requirement for students in the Applied Corporate Management (APC) program, during which they must complete and defend a thesis that focuses on a particular business-related problem or concern.

• Pre-requisite: THSAPC1
• Pre-requisite to: None

 

Thesis Course (Proposal) for Business Management Majors (THSMGT1)
3 units
This course is a pre-final requirement for students in the Business Management (MGT) program, during which they must complete and defend a thesis proposal that focuses on a particular business-related problem or concern.

• Pre-requisite: BASIREC
• Pre-requisite to: THSMGT2

 

Thesis Course (Defense) for Business Management Majors (THSMGT2/THSBMG1)
3 units
This course is the final requirement for students in the Business Management (MGT) program, during which they must complete and defend a thesis that focuses on a particular business-related problem or concern.

• Pre-requisite: THSMGT1
• Pre-requisite to: None

 

Undergraduate Paper for Interdisciplinary Business Studies (UPRIBS1)
3 units

Thesis for Interdisciplinary Business Studies (UPRIBS2)
3 units
This is a thesis course that integrates the learning of the students. Students can form into groups of either with the same minor or different minors. If it is a homogeneous group, the topic of the thesis is on the minor. If it is a heterogeneous group, the topic is multi-disciplinary.

• Pre-requisite: Research Courses
• Pre-requisite to: None

Bachelor of Science in Legal Management

Degree Codes: Program- BSLGL Plan- BSLGL

 

The Commercial Law Department offers an academic degree in Bachelor of Science in Legal Management. This degree is a good preparation for the college of law and is, at the same time, intended to provide employment opportunities to the graduates

Course Descriptions

CIVIL LAW AND PROCEDURE (CIVIPRO)
3 units
This is a  basic course on persons and family relations and on the law of property.  The second part of the course involves basic concepts in civil procedure, simple pleadings, and remedies in action both civil and provisional.  Introduction to special proceedings and summary procedure is also part of the study.

• Pre-requisite: Oblicon; Partcor
• Pre-requisite to: Doculmg

LAW AND PROCEDURE (CRIMPRO)
3 units
This is a study on the theories and principles of criminal law and crimes and the circumstances which affect criminal liability.  The student is also provided with basic knowledge of criminal procedures and on the rights of the accused.

• Pre-requisite: Oblicon, Partcor
• Pre-requisite to: Doculmg

NEGOTIABLE INSTRUMENTS AND RELATED LAWS (NEGOTIN)
3 units
This is a study of the negotiable instruments law and the salient provisions of the central bank and the general banking laws.  The student is expected to realize and appreciate the importance of these laws in the development of a more socially responsible citizen.

• Pre-requisite: Oblicon, Partcor
• Pre-requisite to:N/A

LABOR LAW AND LABOR RELATIONS (LABOREL)
3 units
This is an introductory course on labor law and procedures where emphasis is placed on legal principles and concepts.  The course is divided into three major parts known as modules.  The first part deals with labor standards law.  The second part deals with the law on labor relations.  The third part deals with the procedures and administrative machineries involved in enforcing these laws.

• Pre-requisite: Oblicon; Partcor;Negotin
• Pre-requisite to: N/A

INTELLECTUAL PROPERTY LAW (INTPROP)
3 units
Students will be introduced to the concept of intellectual property and the meaning of copyright, trademark, trade name, patent and invention.  Discussion will be made on the registration and protection of intellectual property.

• Pre-requisite:Oblicon; Partcor
• Pre-requisite to: N/A

(PRCLMGT)
3 units
The prclmgt course, which covers two terms, first exposes students to the rudiments of legal research using the law collection and materials of the library. Students are then trained in legal writing consisting of a memorandum on an issue of law and draft common legal documents.  In the second term, the students are placed, for a period of 200 hours, in selected law firms, business company, or government agency for an on-the-job training where they can apply the knowledge they have learned in the classroom.

• Pre-requisite: Doculmg
• Pre-requisite to: N/A

OBLIGATIONS AND CONTRACTS (OBLICON)
3 unts
This is a general study of legal obligations.  It starts with the sources of obligations, then proceeds with the different kinds of obligations and ends with the modes of extinguishment.  This is also a general study of contract law.  Preparation of a contract, requisites for a perfected contract, and the different defective contracts constitute the study of contract.  Natural obligations and damages are included as additional topics.

• Pre-requisite:
• Pre-requisite to: Partcor

PARTNERSHIP & CORPORATION (PARTCOR)
3 units
This is a beginning study to the laws of partnership and private corporation.  It will focus on the legal requirements for the formation of these business organizations as juridical entities, their powers, management and dissolution.  The rights and liabilities of the members composing the business organization, whether as partners, stockholders, officers or directors, are also studied.  Important doctrines in corporate law are also tackled in the course.

• Pre-requisite: Oblicon
• Pre-requisite to: Crimpro;Civipro

WOMEN’S RIGHT (WMNRTS)
3 units
To Prepare concept papers with sound legislative and/or administrative recommendations that can be sent to policy-making bodies in government such as the Office of the President, through the National Commission on the Role of Filipino Women, or the Senate and the House of Representatives, through their respective Committees on Women

• Pre-requisite:  Oblicon; Civipro; Crimpro
• Pre-requisite to:

CONSTITUTIONAL LAW (CONSLAW)
3 units
This is a study of awareness of one’s rights set out in the Constitution is basic in any study of law.  At the same time, the individual is expected to know the limitations of the exercise of his rights through government regulations on account of powers inherent in the State.  Ultimately, a balancing of the rights of individuals and the powers of the State is achieved to put order in society.

• Pre-requisite:  Oblicon
• Pre-requisite to:

GREATWORKS (GRTWRKS)
3 units
This course aims to augment the students’ critical study of legal principles through exposure to various written Works, literary or disciplinary, associated with the philosophical foundations and contemporary application of various fields of law.  It is a discussion-directed class where interaction between teacher and student/s is primarily in the form of spontaneous exchange of ideas and counter-ideas in an environment of academic freedom.  The Works shall illuminate different perspectives of dealing with legal principles and their application in everyday human experiences.  These discussions will provide a stronger foundation in the ability to analyze and explore greater possibilities in the field of Legal Management.

• Pre-requisite:  None
• Pre-requisite to:  None

COMPUTER APPLICATION FOR LEGAL MANANGEMENT 1 (COMP1LM)
3 units
The course will be taught by a combination of lecture and computer lab instruction.  Between lab classes and seminars, there will be interaction via the discussion list (yahoo groups) of discussion topics and other matters of interest to the class.

• Pre-requisite:  None
• Pre-requisite to:  None

COMP2LM: COMPUTER APPLICATION FOR LEGAL MANANGEMENT 2
3 units
This is an advanced course for Legal Management students that enhances the basic computer concepts learned in COMP1LM.  This course is designed to provide students with intermediate knowledge of MS Office.  This course will also provide the students with the necessary skills for computer-aided legal research.

• Pre-requisite:  None
• Pre-requisite to:  None

LAW ON INCOME TAXATION (TAXINCO)
3 units
The course is the introduction to taxation and income tax.  It deals with the underlying principles behind the imposition of the tax in general, and income tax in particular.  It emphasizes the social and moral responsibility of the people to pay the taxes in support of the government in order that the same government will be able to discharge its appropriate function and render services in their favor.  The emphasis is on the application of the theory and principles in solving income tax problems.  It tests the students’ conceptual knowledge and proficiency in the practical application of the law as they relate to accounting practice, and use the same knowledge to enhance human development and social transformation.

• Pre-requisite:  Oblicon
• Pre-requisite to:  Taxbusi

TRANSFER AND BUSINESS TAXES (TAXBUSI)
3 units
The course covers transfer and business taxes.  It deals with the imposition of the tax on the gratuitous transfer of property and on the privilege to engage in trade or business.  It emphasizes the social and moral responsibility of the people to pay the taxes in support of the government in order that the same government will be able to render the appropriate services in their favor.  The emphasis is on the application of the theory and principles in solving tax problems. It tests the students’ conceptual knowledge and proficiency in the practical application of the law as they relate to accounting practice, and use the same knowledge to enhance human development and social transformation.

• Pre-requisite:  Oblicon
• Pre-requisite to:

BASIC LEGAL RESEARCH METHOD (DOCULMG)
3 units
The Course is an introduction to legal research methodology which is designed to provide an overview of the Philippine Legal System as sources of research framework, issues and authorities as well as of the fundamental concepts, principles and theories of legal research, as appropriately guided by the Manual of Legal Citations, the Manual of Judicial Citations, and the Publication Manual of the American Psychological Association.  It also includes a discussion of principles and legal aspects of academic honesty in research.

• Pre-requisite:  Civipro, Crimpro
• Pre-requisite to:  Prclmgt

INTERNATIONAL TRADE LAW (INTELAW)
3 units
This is an introductory course on the interplay of international trade policy and law.  It will cover discussions on the development of the GATT and WTO and basic principles governing the GATT/WTO system. It will also tackle the arguments for and against free trade and the different mechanisms that affect free trade like bilateral and regional trade agreements, dispute settlement and tariff and non-tariff barriers.  It will also cover the GATS, TRIPS and trade facilitation, specifically the Kyoto Convention, and its implication on the Philippine legal framework. Finally, the course will discuss the Philippine trade negotiation process and structure.

• Pre-requisite:  Oblicon
• Pre-requisite to:  None

LEGAL ASPECTS OF ADVERTISING AND PROMOTIONS (LAWADVE)
3 units
To know the constitutional provisions relating to advertising; know the basic concepts of torts and damages in relation to obligations and liabilities arising from human relations and understand the meaning of the various kinds of intellectual properties and the legal rights and protection given to their owners; know the rules and regulations for conducting sales promotions and able to apply them through simulated exercises; and to be aware of the social & legal responsibility in advertising & promotions

• Pre-requisite:  Oblicon
• Pre-requisite to:

LEGAL WRITING (LEGAWRI)
3 units
The Course is an introduction to legal writing and documentation designed for legal management students who would like to focus their career path in either business management, business consultancy, and/or law studies.  The thrust of the course shall be on fundamental concepts, principles and theories of legal writing and documentation, as appropriately guided by the various substantive and procedural laws.  It shall cover preparation of basic business, quasi-judicial (administrative) and judicial forms and documentation.

• Pre-requisite:
• Pre-requisite to:

NEGOTIABLE INSTRUMENT LAW AND RELATED LAW (NEGBANK)
3 units
This course is an introduction to the principles and application of negotiable promissory notes, bills of exchange and checks. Collectively referred to as negotiable instruments, these documents have become indispensable in the financial systems of modern nations. The course aims to familiarize the students with the basic principles of negotiable instruments law and the application of these principles in the world of law and finance.

• Pre-requisite:  None
• Pre-requisite to:   None

LEGAL ENVIRONMENT (LEGALEN)
3 units
This subject is designed for business management students so they will know the theoretical foundation of the legal system and the various kinds of laws and regulations that affect business. Basic knowledge of the laws regulating business is provided in order to serve as an input in deciding and planning business activity.  In addition, the course will give  students insights on issues between the legal situation and the economic concern of business.

• Pre-requisite:  Oblicon
• Pre-requisite to: None

LAW ON BUSINESS AND INCOME TAXATION (BUCOTAX)
3 units
The course is principally a study of the basic principles of Taxation, Income Taxation, Estate and Donor’s taxes and the different business and transfer taxes imposed under the National Internal Revenue Code (NIRC).The first part is aimed at situating Taxation as a law in the context of the Philippine legal system and introduces the student to the concept of Taxation and its significance as a State Power.  It also seeks to thoroughly acquaint the student with the general principles of Taxation. The second part is , specifically primarily devoted to the study of the concept of Income and Income Taxation; business taxes specifically, Value-Added Tax (VAT), as well as other business taxes namely: excise taxes, other percentage taxes, documentary stamp taxes, and community tax certificate.

• Pre-requisite:   Oblicon, Partcor
• Pre-requisite to: None

Statistics (IRM500M)
3 units
This course deals with use of statistical tools and methods in business decision-making and research.  The topics also includes description statistics, non-parametric statistics tests, and parametric tests such as regression and correlation with the aide of computer software.

Labor Economics (IRM740M)
3 units
This course covers the study of national employment/unemployment, inflation, employment  of resources, wage determination, and fiscal policy related to employment.

Research Methods (IRM525M)
3 units
The course provides the student knowledge and application of research skills.  It involves the preparation of a thesis on IRM

Pre-employment and Human Resources Development Program (IRM685M)
3 units
This course delves on the recruitment and placement of workers, and the development and training of human resources.  It also focuses on the labor laws related to recruitment and placement of workers, and human resources development program.

Condition of Employment and Wage Administration (IRM610M)
3 units
This course  looks into conditions of employment, and enables the student to acquire a better grounding on job evaluation, designing as equitable wage ad salary structure, and developing a competitive package of fringe benefits.

Health, Safety and Welfare Benefits and Post Employment (IRM603M)
3 units
This course deals with issues and cases, here and abroad, on medical, dental and occupational safety, employees’ compensation and state insurance fund, medicare and adult education.

Management of Labor Unions and Collective Bargaining Agreements (ORM604M)
3 units
This course delves on labor unions: its nature, types, formation, and status (locally and internationally).  It also deals with unfair labor practices, collective bargaining preparation and negotiation, and strikes and lockouts.

Dispute Settlement (IRM602M)
3 units
This course introduces the students to the legal dimension of conflict management at the workplace.  Specifically, it includes the topic of discipline, grievance and arbitration.

International Labor Laws (IRM750M)
3 units
This course focuses on the different ILO Conventions, particularly, those which have been ratified by the Philippines, and the applicable laws adopted and promulgated by the Philippines to implement these conventions in our jurisdiction.

Current Trends and Practices in IRM (IRM810M)
3 units
This course updates the student on recent innovations, trends and pratices in HRD of small, medium and large organizations, here and abroad.

Human Resource Information (IRM732M)
3 units
This course with the appropriate and effective use of computer-based HRM software package in recruitment, personnel information, compensation, career development, and performance appraisal functions

Thesis Writing/Research Project (IRM851M)
6 units
This course involves the preparation of a thesis or 3 project papers on IRM.  The student is guided by a faculty adviser.  This is taken passing the Written Comprehensive Examination (WCE)

Bachelor of Science in Management of Financial Institutions

Degree Codes: Program- BSFIN Plan- BSFIN

 

The Management of Financial Institutions (FIN) Program was launched in 1976 to answer the financial management needs of Philippine financial intermediaries and other Philippine businesses. While the major focus of the original program which seeks to develop graduates with excellent decision making, problem solving and analytical abilities remain basically unchanged, the present program aims to support the MFI vision in response to the formidable challenges of the financial services industry.

The MFI vision is to position DLSU as a leading institution offering formal training for future financial service career executives responsive to the changing needs of the financial service businesses in the Philippines and the Asia-Pacific Region. The present program aims to train and develop future managers and professionals on the various skills, applied principles and strategies necessary for effective decision making. Specifically, the program intends to strengthen the graduates’ foundation on the quantitative and empirical research tools; sharpen their understanding of changing financial regulations, markets, products and risks; deepen their appreciation of the functional management areas in the more specialized financial services disciplines (such as investment banking, treasury management and risk management), and allow them to integrate disciplines from strategic perspectives.

Total Academic Units	183 units
Total Non-Academic Units	12 units
Total	195 units
Total number of terms	10 terms

 

Other requirements:

• Written comprehensive examination
• 3 Electives (9 units)
• Thesis
• Practicum (200 hours)
• Oral comprehensive examination

Computer Package 1 (COMP1FI)
3 units
This is an introductory course for MFI students that introduces basic computer concepts. This course is designed to provide students with a broad understanding of Internet/ Information Technology (IT), and provides an initial description of Microsoft Windows environment and application of MS Office such as Word, PowerPoint and Excel.

• Pre-requisite: NONE
• Pre-requisite to: COMP2FI

Computer Package 2 (COMP2FI)
3 units
This course discusses financial modeling through the use of Microsoft Excel as its primary tool and basic concept of database management system using Microsoft Access. It covers creating spreadsheets, writing formulas, creating charts and graphs, sorting and analyzing data and applying advanced MS Excel techniques in Finance. It also focuses on relational database.

• Pre-requisite: COMP1FI
• Pre-requisite to: NONE

Mathematical Analysis 1 for Finance Majors (FINMAT1)
3 units
This is the first course on mathematical methods for finance. The course is divided into three parts- basic models in finance, limits and continuity, and differential calculus. Finance is a quantitative discipline, and in recent decades the discourse of the profession has become substantially more precise, in the sense of using formal mathematical models. This has many benefits: assumptions and lines of reasoning become completely explicit; exactly understood results can be used with confidence as a basis for more sophisticated reasoning; novel insights can be derived from the application of sophisticated mathematical methods. The course assumes knowledge of college algebra and business mathematics- functions, graphs and the time value of money. The course starts with basic models in finance- these models include a simple market model involving forwards, static replication of options and detection of arbitrage opportunities. Further, models for risk-free assets will be discussed in the context of time value of money. Next, we discuss the foundations of calculus- limits and continuity. The course then discusses the derivative, differentiation rules and their applications in single-variable optimization. The course then extends these ideas to the multi-variable case and their applications in comparative statics.

• Pre-requisite: BUSMATH
• Pre-requisite to: FINMAT2 and FINSTAT

Mathematical Analysis 2 for Finance Majors (FINMAT2)
3 units
This is the second course on mathematical methods for finance. The course is divided into three parts- integral calculus, matrix algebra and static optimization. The course assumes knowledge of differential calculus- computing limits, calculating derivatives (both ordinary and partial) and finding maxima and minima. The course introduces the student to integral calculus-its theoretical apparatus and its applications in economics and finance. The course then introduces the student to the key theorem in calculus-the Fundamental Theorem of Calculus. Integral calculus can also be extended to the multi-variable case and these are applied in mathematical statistics-especially in the computing probabilities from density functions, evaluating moments of a random variable and applying the normal distribution. Next, the course introduces the student to matrix algebra. The key concepts in matrix algebra are highly intertwined-role of matrices in solving systems of linear equations, the use of linear independence and rank in establishing the existence of solutions to linear equations and the role of quadratic forms in optimization theory. Matrix algebra is very useful in finance-especially in modeling securities, portfolio management and detecting arbitrage opportunities. Finally, the student is introduced to static optimization methods-multivariable optimization, the Lagrange multiplier technique and the Kuhn-Tucker Theorem. These optimization methods are very useful in econometrics, portfolio optimization and arbitrage detection.

• Pre-requisite: FINMAT1
• Pre-requisite to: FIMICRO and FIMACRO

Statistics for Finance (FINSTAT)
3 units
This course is an introductory subject in statistical data analysis and applied statistics. The emphasis is on the basic tools and techniques used by practicing economists and people in finance. This course will prepare students for the rigors of empirical courses like financial econometrics including the necessary tools for finance research.

• Pre-requisite: FINMAT1
• Pre-requisite to: FINMET1

Financial Management 1 (FINMAN1)
3 units
This is a basic course in Financial Management. It provides students with the basic principles, techniques and analytical tools needed in conducting financial analysis, in evaluating and forecasting a business firm’s financial performance and in managing working capital, with focus on cash, marketable securities, accounts receivable, inventories and short tem financing sources.

• Pre-requisite: ACTBAS2
• Pre-requisite to: FINMAN2 (ALL MAJORS) and FINACCT (MFI MAJORS)

Financial Management 2 (FINMAN2)
3 units
The course is a continuation of Financial Management 1. It covers the more complex aspects of financial decisions such as medium to long term investments, capital budgeting under uncertainty, debt versus equity financing, cost of capital, dividend decisions, valuation, and stock options/warrants These concepts are applied to financial and non-financial enterprises.

• Pre-requisite: FINMAN1
• Pre-requisite to: FINBANK, FINTERM, FININTE (MFI MAJORS) and STRAMAN (ALL MAJORS)

Econometrics for Finance 1 (FINMET1)
3 units
This is a 3-unit introduction to econometrics. This course introduces the linear regression model and discusses estimation and testing under ideal conditions. This course also introduces alternative approaches to ordinary least squares, namely, maximum likelihood estimation and method of moments estimation. This course also looks at what happens when the conditions are less than ideal due to departures from the assumptions necessary for ordinary least squares (OLS) to be the best linear unbiased estimator, and provides alternative regression techniques that address problems arising from the violations of the basic assumptions.

• Pre-requisite: FINSTAT and ECONTWO
• Pre-requisite to: FINMET2

Econometrics for Finance 2 (FINMET2)
3 units
This is a 3-unit course in advanced econometrics. This course reviews the linear regression model and discusses estimation and testing under ideal conditions. This course also introduces alternative approaches to ordinary least squares, namely, maximum likelihood estimation and method of moments estimation. This course is primarily about what happens when the conditions are less than ideal due to departures from the assumptions necessary for ordinary least squares to be the best linear unbiased estimator, and provides alternative regression techniques that address problems arising from the violations of the basic assumptions. Asymptotic theory will also be introduced in this context. Special models such as binary response models and time series analysis will be discussed.

• Pre-requisite: FINMET1
• Pre-requisite to: NONE

Intermediate Microeconomics (FIMICRO)
3 units
Microeconomics is a course designed to bring together theories in firm level economics with applications in business decision making. It involves an appreciation of the concepts students learn from other management and finance related courses as applied to pricing strategies, production, cost and industry analysis. Students get exposed to analyzing economic problems within a more scientific approach from a business or finance perspective. The approach is inductive, the sessions beginning with understanding consumer behavior forming the foundations of demand theory. Succeeding sessions tackle the problems of the firm as it allocates resources as discussed within the context of production and cost. The interaction between consumers and producers are further analyzed under four fundamental forms of markets – perfect competition, monopoly, oligopoly and monopolistic competition. The area of behavioral finance is given special emphasis in the discussions of consumer behavior industry of banking and finance in the discussions of market structures.

• Pre-requisite: FINMAT2
• Pre-requisite to: None

Intermediate Macroeconomics (FIMACRO) 
3 units
This course deals with the analysis of overall behavior of the economy. It will strive to explain trends of fluctuations in important macroeconomic aggregates like output, employment and prices. It will also cover important theoretical underpinnings behind different paradigms in macroeconomics as in Keynesian and classical models. Using basic aggregate demand and aggregate supply framework, the course will explain the determination of equilibrium output, prices, interest rates under a closed economy and open economy model. It will use microeconomic foundations to explain behavior of macro variables like consumption, investment, government spending etc. Towards the end, special topics in financial markets and institutions will be discussed in the context of modern macroeconomics. Furthermore, this course will take a comprehensive look at the interplay between financial systems and macroeconomic performance. Particularly, it will look into the role financial systems play in generating macroeconomic volatility.

• Pre-requisite: FINMAT2 and ECONTWO
• Pre-requisite to: NONE

Financial Markets and Non-Bank Financial Institutions (FINTERM)
3 units
FINTERM is a study of financial markets and non-bank financial institutions. The basic principles to be studied are the following: an overview of the financial system, the theory of financial structure, interest rates, and portfolio choice. Efficient capital markets are also discussed. Specifically, the following financial markets are given particular attention: the debt (bond) market, the stock market, and the foreign exchange market. The course also focuses on the operations of major non-bank financial institutions such as: private equity firms, investment banks, securities brokers and dealers, and mutual funds.

• Pre-requisite: FINMAN2
• Pre-requisite to: FINVEST, FINSPEC, FINARES, PRCMFI1, FINSTRA, FINSURE, FINRISK and FINMERG

Bank Management (FINBANK)
3 units
Bank Management (FINBANK) is a major course that firmly equips the students with the necessary concepts, principles, and techniques used in sourcing and allocating bank funds that would maximize shareholders’ wealth whilst maintaining adequate liquidity consistent with acceptable levels of risks. As banking continues to be an industry-in-change, FINBANK logically begins in familiarizing the students with the financial environment in which bank managers must operate in – the structure, functions and operations of financial intermediaries. It is the end view of the course to challenge students, as prospect bankers, to be able to confront head-on the strategic issues of risk, return, regulation, competition, technology, and globalization that face and shape all the past, present and future of the banking industry in its entirety.

• Pre-requisite: FINMAN2
• Pre-requisite to: FINSPEC, FINARES, FINSTRA, PRCMFI1, FINACMA, FINTRUS, FINRISK and FINCOBO

International Monetary Theory (FININTE)
3 units
International Finance looks into the nature and effects of financial transactions in an open market economy, from both a macroeconomic and firm level perspectives, with emphasis on the financial functions of multinational firms/entities. The course dwells on the analytical tools and theories linking interest rates, inflation, exchange rates and policy formation at the country level and how these variables perform in a global setting, cognizant of the evolving nature of current developments in the field. From a firm specific perspective, the course discusses the analytical methods utilized for decision making of an international context, covering the traditional areas of multinational corporate finance, specifically working capital management, capital budgeting and financial structure but dealt within an environment involving multicurrencies, the foreign exchange market, differing money and capital markets, tax and political systems.

• Pre-requisite: FINMAN2
• Pre-requisite to: FINTREA, FINOVAL, FINSPEC, FINARES, FINSTRA, PRCMFI1, FINMERG

Investment Analysis & Portfolio Management (FINVEST)
3 units
FINVEST introduces future investment managers with the basic concepts, techniques, and processes to investment analysis and portfolio management. The concentration of the course is the evaluation of the traditional investments in the Philippines, in particular, and the world, in general.

• Pre-requisite: FINTERM
• Pre-requisite to: FINSPEC, FINARES, PRCMFI1, FINSTRA, FINESBA and FINMERG

Financial Treasury Management (FINTREA)
3 units
FINTREA is an intensive 42-hour course covering the basic up to intermediate-level financial concepts, principles, and products needed for effective Treasury Management. It deals with the key principles and analytical techniques required to make sound and logical Treasury Management decisions. The course provides students with an in-depth study of the various Treasury products that are actively traded by financial institutions today, emphasizing on their practical applications in the financial markets. The financial concepts, instruments, and conventions introduced in this course are recognized, accepted, and applied globally but shall be studied mainly from the perspective of a Philippine universal/commercial bank, as customized to address the requirements of domestic financial institutions, corporate entities, and individuals. The course acquaints the student with the various functions of a universal/commercial bank’s Treasury Department in profit generation, risk expos ure management, and financial intermediation. The course trains the student how to scout the financial markets for potential investment outlets and how to take advantage of news, movements in economic indicators, and fluctuations in market prices of securities to generate trading gains. Dealing room ethics, market trading conventions, and global best practices in securities dealership and in the overall management and operations of a universal/commercial bank’s Treasury Department shall also be discussed. The student shall be exposed to current issues in the Philippine and international financial markets, particularly as they impact on the Treasury Management function. Topics in this course include, but are not limited to, interbank trading, valuation/pricing of Treasury products, government securities dealership, accounting of fixed income transactions, hedging of interest rate exposures, balance sheet management, liquidity and reserves management, foreign exchange trading, currency risk management, risks and controls in Treasury operations, and market reading.

The course focuses primarily on two major financial markets, namely the interest rate market and the foreign exchange market, and shall zero-in on the management, pricing, and strategic use of government securities and foreign exchange products by universal/commercial banks to earn profit. A considerable amount of time shall also be spent learning how to quantify and manage the various risks inherent in foreign exchange and government securities trading.

The subject is highly quantitative, conceptual, practitioner-based, and intuitive in nature. A good grasp of financial market dynamics is required in this class because the subject is heavily grounded on macroeconomic and financial theory. The course is also heavy on computations since the pricing of Treasury products entails a considerable amount of time and effort doing calculation. And because Treasury Management, as a course in itself, is a marrying of financial concepts and the application of Treasury instruments, a student is expected to use both logic and intuition when analyzing the link between economic theory and the use of the financial product either for profit generation or risk management purposes. To be able to appreciate the course in its entirety, a student must have at least basic knowledge of financial management, accounting, economics, some calculus, some statistics, and strategic bank management.

• Pre-requisites: FININTE
• Pre-requisite to: FINSPEC, FINARES, PRCMFI1, FINSTRA and FINMERG

Special Topics in Finance Seminar (FINSPEC)
0 unit
FINSPEC is a non-credit required course where students are exposed to special and current trends of finance and financial management. Speakers in various fields of finance and financial management will be invited to expound on topics related to their expertise. The course also provides a venue where students will be evaluated on their oral communications fluency including their understanding of the concepts or theory evaluated through an oral comprehensive exam.

• Pre-requisite: FINBANK, FINTERM, FINVEST, FININTE, FINTREA
• Pre-requisite to: NONE

Financial Research (FINARES)
3 units
This course focuses on the writing and oral defense of a quality research proposal in finance and its related fields. The proposal will become the student’s thesis, a necessary requirement for the degree Bachelor of Science in Commerce major in Management of Financial Institutions.

• Pre-requisite: FINBANK, FINTERM, FINVEST, FININTE and FINTREA
• Pre-requisite to: THSMFI2

Strategic Planning for Financial Institutions (FINSTRA)
3 units
Financial Strategy (FINSTRA) integrates the concepts, principles and techniques learned from the core Finance subjects to form successful strategies in today’s complex global financial environment. In doing so, one becomes an active participant in shaping the firm’s value creating objective in the face of volatile markets and evolving market demands and trends. Using the universal/commercial banking sector as illustration, FINSTRA unifies the divergent themes of financial theory, corporate finance, quantitative analysis, investments, financial risk management, and corporate governance and enables one to have an integrated view of strategic finance issues. This, in turn allows one to have the confidence to develop a similar approach in crafting value-creating strategies for other firms in other industries.

For students who would like to make professional commitment in the world of Finance, FINSTRA provides a menu of careers and opportunities in the financial services industry by exploring part of the educational requirements of prestigious finance certification programs such as the CFA Institute’s Chartered Financial Analyst (CFA®), Institute of Financial Consultant’s (Canada) Certified Financial Consultant (CFC®), and the AGSB-BAP’s Treasury Certification Program (TCP®), among others.

While it is a rigorous and comprehensive course, FINSTRA seeks to challenge graduating students to take on the task of advancing a career in finance, whether as prospective corporate bankers, financial advisers, investment analysts or portfolio managers; to be able to confront head-on the strategic issues of risk, return, regulation, competition, technology, and globalization that integrates the past, present and future of the financial services industry.

• Pre-requisite: FINBANK, FINTERM, FINVEST, FININTE and FINTREA
• Pre-requisite to: NONE

Financial Research 2 (THSMFI2)
3 units
This is an integrating course for business students majoring in Management of Financial Institutions. The student is expected to complete and defend his/her undergraduate thesis which may be a project feasibility study, industry study, basic business research, case study, or corporate/business planning study.

• Pre-requisite: FINARES
• Pre-requisite to: None

Practicum On-the-Job Training * 200 hours (PRCMFI1)
3 units
The Financial Management on the job training is meant to enable students to acquire the necessary knowledge, skills, attitudes, and values of world-class financial management, and to provide them with a competitive advantage over finance students of other schools. This will also benefit the participating companies in terms of getting high-caliber trainees (who could become their future employees), and of minimizing the huge cost of training future employees from DLSU-Manila if they decide to absorb the trainees as part of their workforce.

• Pre-requisite: FINBANK, FINTERM, FINVEST, FININTE and FINTREA
• Pre-requisite to: None

Trust Operations in the Philippines (FINTRUS)
3 units
The course is a comprehensive study of trust and fund management operations, a specialized off-balance sheet activity of a fiduciary nature, whereby a person, natural or juridical, delivers a property or properties to a trustee, who administers and manages the property/ies for the benefit of designated person/s. The services to be studied in this course will range from the very simple safekeeping to the more complicated management of estates, retirement funds, pre-need trusts, foundations and pooled investment funds. It will also look at specialized functions that trustees perform in connection with the issuance of debt and capital market instruments, and will look at the techniques of portfolio management typical in the administration of investible funds of trust accounts.

• Pre-requisite: FINBANK
• Pre-requisite to: NONE

Management of Risk in Financial Management (FINRISK)
3 units
FINRISK is focused on the management and mitigation of risk faced by financial institutions. These risks, which can be classified into market risk, liquidity risk, credit risk, and operational risk, have to be addressed as bank and insurance companies prepare themselves to expand their operations globally and domestically.

This elective course is also focused on the understanding and the importance of developing an Enterprise-wide Risk Management Framework in the effective management of risks. This is done through an in-depth understanding and analysis of the different risk models.

The course provides students understanding of the regulatory environment and framework through the exhaustive discussion of the existing Basle Accord as well as its proposed amendments.

• Pre-requisite: FINTERM; FINBANK
• Pre-requisite to: NONE

Investment Banking (FINESBA)
3 units
FINESBA aims to provide future investment bankers with an in-depth understanding of the investment banking business and the various investment banking products and services such as but not limited to debt and equity underwriting, mergers and acquisition, securitization, managed funds, loan syndication, project finance, financial packaging, and financial advisory. FINESBA is an integrating elective course, requiring sufficient recall of key subject areas such as Accounting, FINAMA and FINVEST. The course requirements are designed around the integration and application of these key bodies of learning.

• Pre-requisite: FINVEST
• Pre-requisite to: NONE

Mergers & Acquisitions (FINMERG)
3 units
FINMERG is designed to be an applications oriented course. This course will draw on the experiences and key learnings from real M&A cases. This course does not intend to introduce new techniques and principles in the areas of Finance and Investments, but rather, integrate and apply them in the context of the M&A landscape.

• Pre-requisite: FININTE, FINTERM, FINTREA, FINVEST
• Pre-requisite to: NONE

Bachelor of Science in Marketing Management

Degree Codes: Program- BSMKT Plan- BSMKT

 

The program is designed to develop students for entrepreneurial or corporate work in marketing management and for them to be trainable for higher responsibilities in the same firm. The students are taught the theories and concepts in the classroom, and then they are given training on the practical aspects of the various areas of marketing by exposure to actual work situations through assignments in organizations (either for profit or non-profit). Students are assigned to research on specific marketing topics, and their findings through interviews with marketing practitioners are presented in class. Finally, the Studentsare able to integrate all their learning’s in the major courses in Practicum Program where they work for 300 hours (during their last term) in a firm earlier qualified and approved by the department. For this purpose, a final paper in the form of a Marketing Plan, a Service Plan or a Research Study ensures that the graduate in the Marketing Management Program is prepared to undertake managerial type of marketing work here in the Philippines or in the Asia-Pacific region.

The Marketing Management student should be able to complete 171 academic units, and 12 non-academic units in the span of 10 terms culminating with an On-the-job Training/Thesis Writing Trimester.

Course Descriptions

Principles and Techniques of Print and Non-Traditional Advertising (MARKAD1)
3 units
A course covering the principles and techniques of advertising in the printed media like newspapers,  magazines and journals,  and in non-traditional media like direct mail,  outdoor,  point of purchase,  brochures,  leaflets,  etc.  An overview of advertising agency operations is presented focusing on  account management,  creative,  and media services.

 

• Prerequisite:  MARKCU1

Principles and Techniques of Broadcast Advertising (MARKAD2)
3 units
A course covering the principles and techniques of advertising in the electronic media which are radio and television as well as other audio-visual types of advertising like cinema and skycable.  Viewpoint of the creative department of the advertising agency is taken and how it coordinates with the rest of the department of the agency.  As a pre-requisite,  students develop an actual broadcast advertising campaign for a hypothetical/real product or service.

 

• Prerequisite:  MARKAD1

Consumer Behavior/Research Application (MARKCU1)
3 units
A course dealing with  a thorough understanding of the consumer the principal reason for the development of a product.  The course covers in-depth study of his needs,  motivations,  attitudes as well as environmental influences related to his behavior and decision to purchase goods or services.  The research application portion of this course will require students to conduct an actual research study on one aspect of consumer behavior through surveys,  focused group discussion,  or other data gathering methods adopted by marketing organizations.

 

• Prerequisite: MARKRES,  COMSTA2

Marketing  Practicum (MARKCU2)
3 units
A 300-hour field exposure of graduating Marketing students (in groups of four) in selected and approved business companies in Metro Manila,  to familiarize them on the application of Marketing principles theories,  concepts and  practices.  Required output is a Marketing Plan,  Service Plan,  or a Research Study which the group will defend before a panel of faculty and industry practitioners.  Quality of the contents of the output must be equal to that of thesis.  Passing a qualifying exam in Marketing Management will be a requirement before enrollment in the course.

 

• Prerequisite: MARKPRO

Marketing Principles (MARKETI)
3 units
An introduction to the basic principles of marketing,  covering the determination and analysis of demands of a market,  ways of satisfying  the needs of consumer with specific products or services through the marketing management process,  which includes the basics of the marketing mix (Product,  Price,  Place,  & Promotion).  The social responsibilities of business are given special emphasis within the context of marketing.

 

• Prerequisite: BUSORGA

International Marketing (MARKNAL)
3 units
A course designed to expose the students to worldwide marketing.  It includes the study of the significance,  the underlying concepts and theories,  world environment and business opportunities,  strategic functions,  and marketing mix,  of Global Marketing.  Linkages with CITEM,  PTTC,  and other government-supported international trade offices have been established by the Marketing Management Department to assist students in their study.  Interviews with global companies and foreign embassies in the Philippines are required of students;  their written output after presentation and discussion in class becomes their term paper.

 

• Prerequisite: MARKCU1

Distribution System and Cost Analysis (MARKOST)
3 units
A course aimed at knowing the different types of middlemen in the channels of distribution,  how each one can best serve specific consumers through the physical distribution functions to be performed.  Emphasis is on the different costs involved in the distribution of products from the point of production  to the point off consumption through the various marketing intermediaries.  Analyses of costs  of distribution are skills learned in the course.  Students are required to make a study of the distribution system of a corporation by interviewing a firm belonging to the top 1000 corporations of the Philippines.

 

• Prerequisite:QUATECH,  MARKCU1

Product Management (MARKPRO)
3 units
A course on product planning and development.  The study covers all functions involved in the formulation of product policies and the development of a marketing plan.  The plan includes the elements of product and product design,  principles and techniques of branding,  labeling,  standardization,  quality control,  introduction of new products,  modification or elimination of old ones.  It also covers the strategies for pricing,  advertising,  sales promotion,  distribution,  publicity,  and social responsibility.  This subject serves as the integrating course for Marketing Management majors.  The skills acquired in strategic marketing planning through the preparation of a Marketing Plan will enable the student to venture into a product or brand management career.

 

• Prerequisite: MARKSAM,  MARKOST

Public Relations (MARKPUB)
3 units
A course aimed at familiarizing students with the different techniques and tools of developing  effective relations with the various publics and organization (for profit or non-profit) deals with.  It covers principles and practices  of public relations and the position and functions of PR in the overall marketing communications program of the company.  An actual PR program for a product,  for a company,  for an individual,  for an association,  or for a country is developed in class.

 

• Prerequisite: MARKCU1

Marketing Research 1 (MARKRES)
3 units
A course designed to expose the students to the use of different kinds of information necessary to help formulate marketing policies and decisions.  Emphasis  is on methodology and the systematic gathering,  recording,  analyzing,  and interpreting of data imperative to decision making.  This course covers the essentials of  the research study on markets,  products,  pricing,  distribution,  and promotions (through advertising,  sales promotion,  personal selling,  and/or publicity).

 

• Prerequisite: MARKETI,  COMSTA1

Sales Management (MARKSAM)
3 units
A course on the principles of salesmanship and sales management functions.  The subject covers familiarization of students on the skills and techniques of an effective salesperson.  It also covers the functions and methods of recruiting,  selecting,  training,  motivating,  equipping,  compensating,  controlling,  and supervising salesmen.  A 100-hour practicum in a firm is expected to expose the student to actual selling activities either in an office setting or in the field.

 

• Prerequisite: MARKCU1

Marketing of Services (MARKSER)
3 units
A course designed to train students on the application of basic marketing principles,  including the marketing management process (which covers the 4 P’s),  on the marketing of services in the Philippine environment.  The course is timely since there is a proliferation of service-oriented organization both private and public,  profit or non-profit,  in the areas of communication,  pre-need plans like educational plans,  health care/medical,  hotels,  recreational,  management consultancy,  banking,  etc.

Actual hands-on projects are required of students,  to learn the application of the theories and concepts of marketing for service-oriented organizations.

 

• Prerequisite: MARKOST