AB Major in Economics and BS in Marketing Management
Degree Codes: Program- ABEC2 Plan – AB-ECO/MKT
This program combines the disciplines of economics and marketing to equip students with the skills to understand and apply economic theory to real world problems specifically in understanding consumer and firm behaviour vis-a-vis marketing strategies. The program is designed for students who prefer a multidisciplinary approach to economics. It is for those who are keen in understanding how economic analysis is relevant in explaining and resolving pressing economic issues of social importance. Students are expected to: understand the importance of formal economic and econometric modeling frameworks and strategies emphasizing on the increasingly dominant role of mathematics and logic, achieve effective communication in conveying the essential aspects of economic policy and its implications through applied research, appreciate the complex relationship between marketing and economics, develop problem solving skills needed for business and integrate the core La Sallian values to transform oneself into a vital resource for God and country. With the economics of choice as the underlying principle of importance, students under this program will also learn skills as well as formulate strategies required in carrying out effective marketing practice.
It takes 13 trimesters to finish the program. To successfully complete the program, students should be able to hurdle 231 units of formal academic coursework as well as comply with the academic requirements set by the two departments. Aside from this academic requirement, students will take up 12 units of non-academic subjects mainly in the interest of enabling a wholistic student development. Students in this program need to write two independent theses and undertake practicum work that conform with standards prescribed by each department. Three course electives in economics designed for those who belong to the applied economics track as well as specialized marketing management elective courses are required.
Updated: July 24, 2013