Graduate Degree Programs

DOCTOR OF PHILOSOPHY IN BUSINESS (PHDBUS)

• Course Information
• Validation Exams/Preparatory/Pre-PhD Courses /Exemptions
• Basic Courses
• Core Courses
• Electives
• Written Comprehensive Examination or Journal Publication
• Research & Assistantship Work
• Research Courses
• Dissertation Writing, Proposal and Final Defense

COURSE INFORMATION

The Doctor of Philosophy in Business (PHDBUS) Program is intended for those seeking careers in teaching andresearch in business. It aims to develop in students mastery of the behavioural and quantitative aspects of the various business disciplines to enable them to formulate new ways of exploring, analysing and solving complex problems facing firms, industries, public institutions and society.

Validation Exams/Preparatory/Pre-PhD Courses /Exemptions

The applicants are expected to present their research portfolio (thesis or equivalent scholarly outputs) during the interview with the Graduate Studies Coordinator.

As a measure to better prepare the PhD students for the coursework requirement, applicants will be assessed through validation exams in Business Mathematical Analysis (Algebra & Calculus), Statistics, Business Economics and Business Organizations. Those who will not pass the validation exam or opt not to take validation exams will enroll in pre-PhD or preparatory classes in Business Mathematical Analysis (Algebra & Calculus), Statistics, Business Economics and Business Organizations (Master’s level).

Exemptions may be granted to applicants who have master’s degrees in line with the Pre-PhD Courses as evaluated by the Graduate Studies Coordinator based on the exemption policies of the program.

Basic Courses

PhD students take a total of 12 units basic courses of research methods, statistics and economics which shall focus on Econometrics, Data Analysis and Research Methods. Lasallian Business Leadership with CSR, Ethics and Sustainability will become a basic course to introduce the students into the Lasallian values, business philosophy and principles. These subjects are in preparation for coursework. All subjects will require research outputs in the form of publishable journal articles. The students will be required to keep a research portfolio of all research outputs to be presented to the Qualitative and Quantitative Research subject faculty as well as to the prospective faculty adviser/mentor as concept papers to fulfill requirement for application for dissertation writing.

Core Courses

The students are required to enroll in 12 subjects (3 units each) from the various course offerings per functional area/ business process. Mode of delivery is seminar type to accommodate discussion and inclusion of classic, current and evolving topics in business. Students interested to take additional specialized subjects may enroll these as audit subjects in other colleges in the University.

The students will be required to keep a research portfolio of all research outputs to be presented to the Qualitative and Quantitative Research subject faculty as well as to the prospective faculty adviser/mentor as concept papers to fulfill requirement for application for dissertation writing.

Electives

The students are required to enroll in 6 units of electives which should include subjects relevant to dissertation topic. Students may opt to take up electives through:

• The students have the option to be exchange students abroad to take up electives; or
• The department shall invite exchange faculty/visiting professors to conduct elective classes here

Written Comprehensive Examination or Journal Publication

After finishing their coursework, the students appear for a qualifying examination, usually at the end of the second year. A qualifying examination is a comprehensive test of the student’s knowledge of the field and can be administered in one of two ways: 1) written comprehensive examination; or 2) research paper(s) set by the department on any 5 basic and core courses. The research papers could be part of the research portfolio to be examined by a panel for certain criteria.

Research & Assistantship Work

To build up research skills beyond classroom learning, the students may opt to render a maximum of six (6) hours per week of research assistantship depending on availability of projects and the student competencies.

Part of research and assistantship work is presentation of research outputs in conferences here and abroad co-authoring with mentors or sole authorship.

Research Courses

After clearing the qualifying examination, the students should enroll in Quantitative and Qualitative Research Methods with dissertation proposal as required outputs for both subjects using the URCO Research Proposal Guidelines.

Dissertation Writing, Proposal and Final Defense

After the exchange program, the students will continue to write their dissertation proposal, undergo panel defense for both the proposal and final dissertation papers.

Master of Science in Computational Finance (MSCF)

The Master of Science in Computational Finance Program is an intensive program geared towards educating students, investment professionals, and financial advisers to integrate mathematical and statistical models and techniques with financial theory and computer technology.

The program aims to prepare students, investment analysts, portfolio managers, and financial advisers:

• • To have the necessary foundations in mathematics, statistics, finance, and computer science disciplines, and to apply these disciplines to the latest computer technology; and

• To meet the challenges and opportunities presented by the financial markets.

Admission Requirements

Applicants to the MS in Computational Finance must have:

• A bachelor’s degree in any of the following fields: mathematics, statistics, economics, accounting, management of financial institutions, computer science or engineering;
• satisfactory admission test scores
• satisfactory interview and essay results
• three years of relevant work experience

MSCF CURRICULUM

PRE-MSCF Courses / Unit
Economics for Finance (FNC5000) (3)
Business Law (BNG5000) (3)
Statistics for Finance (MSC5010) (3)
Financial Accounting (ACC5000) (3)
Mathematics of Finance I (FNC500M) (3)
Mathematics of Finance II (FNC501M) (3)
Methods of Research (BUS7050) (3)
IT Workshops

CORE COURSES
Ethics BUS8300) 3
Corporate Finance (FNC5020) 3
Corporate Valuation (FNC5140) 3
Multivariate Analysis (FNC512M) 3
Investment Analysis (FNC5130) 3
Time Series Analysis (FNC 519 M) 3
Trading Software and Program (FNC516M) 3
Securities Research (FNC518M) 3
Advanced Financial Management (FNC5170) 3
Portfolio Management (FNC5150) 3

ELECTIVES (Choice of two electives) 6 

Written Comprehensive Examination (GSB600W) Or Thesis (GSB8510)

(Management Research, 3 units, required) 

Total (excluding Pre-MSCF Courses) 36 units 

Master in Risk and Insurance Management

PROGRAM GOALS:

The degree program core consists of risk management and parallel series of both life and non-life insurance management.

• • To provide a mechanism for enhancing analytical skills by giving rigorous training in specific skills that are in great demand in the insurance sector, international agencies and private industry and commerce that focus on managing risks.

• • To provide thorough knowledge on theoretical and application concepts in both life and non-life insurance management.

• • To increase awareness in Insurance Management and its contribution to the society.

• • To equip prospective managers with more efficient analysis and decision-making skills.

• • To provide multi-facetted perspective in managing risks by applying a range of risk analysis techniques to technical and financial issues.

• • To develop among professionals good value judgment and effective leadership skills toward sound problem-solving and decision-making activities.

THE CURRICULUM:
A Thesis degree program consisting of:

• 39 units of basic, core and elective courses
• Written Comprehensive Examination
• 6 units of Thesis Writing
• Fulltime: 7 – 8 trimesters
• Part-time: 8 – 10 trimesters

Basic Courses:

Life and Non-Life Insurance Management
This introductory course provides an overview of the entire process of managing life and non-life insurance companies including the prudent management of their investment in stocks, bonds, notes and other instruments.

Marketing and Communications
This course provides an understanding of the basic marketing principles and functions of marketing in the insurance industry.

Economics of Insurance
This course is a thorough review of both macro and microeconomics, with particular discussion on economic constraints and production possibilities, and market characteristics, structures and institutions.

Corporate Finance and Strategic Management
It covers environmental scanning, assessment, internal and external factors analysis, strategy recommendations and implementation. It will also cover capital budgeting techniques, working capital requirements, analysis of the financial statements of insurance companies, and an introduction to portfolio management and investment.

Legal Studies and Claims Management
A review of the insurance code of the Philippines, all other circulars passed that affect the insurance industry in general. This course is also designed to develop a practical working knowledge of the handling and management of claims, both commercial and personal lines.

International Insurance and Reinsurance
This course studies insurance markets from both general and international perspectives. It includes the nature and functions of reinsurance and the non-traditional methods of risk transfer.

CORE COURSES:

A. Life Insurance Track: 

Risk Management and Treatments for Life Insurance
This course covers the nature and objectives of corporate risk management with primary consideration devoted to the recognition, evaluation and treatment of pure risks to which the life insurance corporation is exposed.

Life and Health Insurance
This course discusses the determination of human life values and the conservation of those values through personal and business life and health insurance.

Fundamentals of Actuarial Science
This course introduces practical applications of financial mathematics such as loan amortization and bond pricing, premium contingencies, basic life contingencies and determination of annuity insurance benefits and premiums.

Estate Planning and Liability Insurance
Applications of life and health insurance to business and estate planning situations with emphasis on current developments in retirement planning, business continuation and estate conservation.

B. Non-Life Insurance Track: 

Risk Management and Treatments for Non-life Insurance
This course covers the nature and objectives of corporate risk management with primary consideration devoted to the recognition, evaluation and treatment of pure risks to which the non-life insurance corporation is exposed.

Marine, Property and Liability Insurance
This course focuses on the marine insurance association, marine hull and cargo insurances, clauses and policy forms, underwriting practice and marine claims. It also examines the structure of insurance markets and the financial management of property-liability insurance companies.

Applied Statistical Methods
This course focuses on statistical forecasting techniques such as regression, exponential smoothing and time series models, with particular emphasis on insurance applications.

Reinsurance 
This course covers the fundamental reinsurance purchasing decisions, property liability program design and pricing, the impact of key reinsurance clauses, reinsurance claims and alternative risk transfer and securitization.

ELECTIVE COURSES:

Risk Management Information Systems
This course focuses on the examination of data collection and analysis methods for risk management decisions, analysis of qualitative and quantitative data to support transfer, retention and loss control decisions including loss trending, and evaluation of regulatory controls.

Portfolio Management and Underwriting
This course covers the fundamental difference between the skills required to manage a portfolio of insurance risks and those required to underwrite individual policies.

Fire and Casualty Insurance
This course covers fire insurance practice, underwriting, extra perils including all risks, general and industrial fire hazards, and preparation of plans and reports.

Suretyship
This course discusses the nature, concepts and principle of suretyship, and will include the different types of bonds, underwriting guidelines and claims.

Employee Benefit Plan Design and Financing
This course covers that rationale behind substantial budget commitments to employee benefits as well as employee benefit package designs and aspects of life insurance.

MASTER OF MARKETING COMMUNICATIONS

Course Requirements
Basic Subjects (4) 12 units
Major Subjects (7) 21 units
Cognates (3) 9 units
Marketing Communication Campaign 3 units
————————————–
Total 45 units
May be finished in 7 terms

Basic Courses

Introduction to Marketing Communications (3 units)
An introductory course that deals on with principles and techniques of mass communications, the theories and concepts that serve as the foundation of marketing a product, service, institution, or idea, and the pragmatics of marketing communications in the different fields of advertising and promotions.

Strategic Planning (3 units)
An orientation on the philosophy of scanning the environment using research tools and consumer insights. Both external and internal factors of strategic planning are evaluated with the objective of developing and implementing a sound multi-media strategy for a product, service, institution, or idea.

Marketing Statistics (3 units)
This course deals with statistical tools and methods in marketing, business decision-making and research. The topics include descriptive statistics, non-parametric statistical tests, and parametric tests, such as regression and correlation with the aid of computer software. This course provides the foundation for the use and application of statistical tools for marketing research.

Marketing Research Methods (3 units)
This course is designed to help students learn the underlying principles of Marketing Research. It will enable the future users of research to learn to judge how useful research information would be in order to help solve specific marketing problems and give insights on the potential of research as a career in business. This course attempts to assist students in designing and conducting research projects at the least potential costs. Emphasis is on the discussion of the different steps in the integrated marketing research process. A research proposal is required and a final research study is defended at the end of the course.

Major Courses

Advertising (3 units)
Introduces the students to the various strategies and philosophies of developing an advertising campaign or a marketing communications plan. Focuses on the account management function of an advertising agency and the role of the account executive in supervising an advertising campaign. As a requirement, the student prepares an advertising plan covering an analysis of the industry or market, the product, the target consumer, setting goals and strategies. On the basis of the marketing brief, the creative and media strategies and tactics are eventually developed and visualized into a campaign.

Personal Selling (3 units)
This course is designed to educate students on the value of selling as a tool as well as its role in the promotion mix. Students will learn and develop selling skills as well as the new strategies that will insure the successful marketing of a product in the environment, either as an entrepreneur or sales personnel.

Sales Promotion (3 units)
This course deals with the various strategies and tools in encouraging the purchase of a product or service by providing incentives to the target audience. Students will be applying these tools in various cases and the final project focuses on the combination of these tools and its effectiveness on the market.

Direct Marketing (3 units)
This course focuses on the concepts and function of direct marketing as a promotion tool. Students will be exposed in the actual application of direct marketing in terms of telemarketing, direct mail, and personal selling. This course will also feature the latest trends both in the local and international settings.

Public Relations (3 units)
A course which focuses on the concepts and functions of Advocacy Public Relations (ADVOCPR) in the contemporary world of business and industry. This is in relation to other societal sectors, like Government Public Relations (GPR) and Public Affairs, Corporate Public Relations (CPR), and Marketing Public Relations (MPR). A study of the principles, philosophy, and dynamics of corporate “institutionalization” and corporate internship ingrained in CPR and MPR, embodied in PR’s strategy for decision-making and policy formulation, vis-à-vis the target publics, through the conceived integrated communication scheme.

Events Marketing (3 units)
This subject is designed as an introductory course in event marketing. The students will learn the rudiments of planning and executing events within the marketing setting. The basic concepts in event marketing, its various applications and its important role in the fulfillments of the marketing communication function. Students will be given a chance to learn via lectures, guest speakers, library research, actual participation in marketing events, planning and designing their own event projects for a specific target institution or corporate sponsor.

Electronic (E) Marketing (3 units)
A course acquaints students on the rudiments of communicating a product, service, institution or idea via the Internet medium, the use of e-mail, and the essence of both e-commerce and mobile commerce. It tackles the issue of tri, trip, or trimp media as the marketing communications technology to sell goods and services.

COGNATES (Select 3 subjects)

Account Management (3 units)
This course allows the students to experience the challenging position of an account manager and his role in the management of the account management division of an advertising agency. In addition, the students will learn the various strategies used by practitioners in developing marketing communications campaign.

Media Planning (3 units)
This course if designed to help the students understand the value of media and its computation in deriving favorable results for advertisers. In addition, the students will learn how to compute and analyze the best alternative in terms of cost and effectiveness. As future marketers, they will learn how to use these tools in decision-making.

Copywriting (3 units)
This course deals with the creative function of the agency with emphasis on copywriting. It aims to expose and familiarize the students to the management of creative department of an advertising agency and the role of the copywriter in the conceptualization of advertising, ideas based on strategies.

Visualization and Art Direction (3 units)
This course aims to discuss advertising concepts from the standpoint of the visual details; the art in advertising – what it is, where it comes from, and how it’s done. This course will tap the visualization, drawing and artistic abilities of the students in line with the “big idea.” Various stages and techniques of visualization will be discussed and the student’s inherent drawing skills will be honed. Print ads and television commercials will be evaluated in search of the “big idea” which is the key to an effective advertising campaign.

Advertising Production (3 units)
This subject deals with the traditional and non-traditional methods of conceptualizing, developing, and actually producing marketing communication campaigns. Laboratory will be used for experiential learning.

Mobile Marketing (3 units)
An innovative tool that practices SMS/MMS to sell products and services. Various exercises will be used to come up with communications materials relevant to the business world.

Special Topics (3 units)
This will be a seminar type session that discusses relevant developments in the field.

Legal and Ethics of Marketing Communications (3 units)
An introductory course on the legal and ethical aspects of marketing communications and how companies have learned the value of legal consultations. The Code of Advertising Ethics will be used as frame of reference.

Global Marketing Communications (3 units)
A survey of marketing communications campaigns and executions around the world. The students evaluates if American or European campaigns are acceptable in the Philippines or scenarios for Asian advertising.

FINAL PAPER

Marketing Communications Campaign (3 units)
A supervised project that directs the mentee to develop a comprehensive marketing communications campaign dealing on a combination of media and the strategies behind it. To be defended before a panel.

Master of Science in Accountancy

The Master of Science in Accountancy (MSA) is designed to keep pace with recent technological and international advances. Recognizing the vast sources of financial and accounting information, its relevance is enriched by analyzing from the perspective of economic theory, quantitative techniques, and behavioral science. Valuable information is therefore made more meaningful to users of financial statements. This allows for greater corporate governance, ethical practices, and openness to challenges in the accounting profession.

Objectives of the Program

In response to challenges to the accountancy profession, the program aims to:

1. Provide quality financial analysis by incorporating economic theory, quantitative analysis, and research techniques in the study of accountancy;

2. Increase awareness of the role of corporate governance and ethics in the practice of accountancy

3. Incorporate the latest qualitative and quantitative techniques in the interpretation, analysis, and dissemination of accounting and financial statements;

4. Become an equal partner in business decision-making and rigorous research;

5. Utilize the knowledge and skills to become value oriented and responsible corporate citizens.

Course Requirements

The curriculum consists of basic courses (18) units, major courses (12 units), cognates (6 units), and thesis (6 units).

Basic Courses

Accountancy enrichment course
Statistics for business & economics
Microeconomic theory
Macroeconomic theory
Problems in financial reporting
Econometrics

Major Courses

Financial analysis
Philosophy of science and scientific methods
Empirical research in accounting
Financial economics

Cognates/Electives

Accounting for financial instruments
Accounting information technology
Economics of multinational operations
Issues in corporate finance/ investment
Ethics and corporate responsibility
Updates in management accounting and special topics
Organizational behavior

Final requirements for completion

Written comprehensive examination
Thesis

Admissions Requirements 

1. A bachelor’s degree in accounting
2. Satisfactory admission test scores and interview results
3. Above average scholastic performance
4. English proficiency test

*Students are required to take 6-units English subjects unless they scored satisfactorily in the entrance examination essay.

LIST OF REQUIREMENTS

For Local Applicants

1. Application Form with 2×2 picture.
2.Original copy of Transcript of Records
3.Original Copy of NSO Birth Certificate
4.Transfer Credential (for non-DLSU graduate) 5.Two (2) Letters of recommendation (downloadable at DLSU website)
6.Updated Curriculum Vitae/Resume
7. Personal Statement containing Academic and Career Objectives
8.Two (2) pieces of 2”x 2” picture for testing permit
9. Certificate of good moral character from previous school/ employer at least six months from date of issuance
10.Photocopy of research output (for Ph.D. applicants only)

For International Applicants

1. Application form with 2″x 2″ picture (downloadable at DLSU website)
2. Photocopy of passport
3. Two (2) copies of Transcript of Records (Authenticated and Original copy)
4. Certificate of Graduation (with degree title and date of graduation)
5.Two (2) copies of Certificate of No Criminal Record (Authenticated and photocopy)
6.Two (2) Letters of Recommendation (form downloadable at DLSU website)
7.Curriculum Vitae or Resume
8. Personal Statement (format can be viewed from the DLSU website)
9.Photocopy of Research output (For PhD applicants only)
10. Two (2) pieces 2″x2″ recent picture for testing permit

Financial Aid 

Scholarships are available to deserving students. Awarded on academic merit or financial need, these grants are generally good for one trimester and renewable thereafter. Part-time teaching positions are also available on an invitation basis.

Duration of the program 

The program normally takes one year of three trimesters (full-time) or two years or six trimesters (part-time) to complete the coursework and about another year to accomplish the final requirements such as written comprehensive exam and the thesis.

A student is expected to complete all graduation requirements within a maximum residency period of eight years.

Contact Information 

Graduate Admissions Office (GAO)
La Salle Hall Rm 101
2401 Taft Avenue
1004 Manila, Philippines
Tel. Nos.: (632) 303-1378 (direct line) or
(632) 524-4611 local 468 (trunk line)
Email: [email protected]
Website: [email protected]

Master of Science in Entrepreneurship and Diploma in Entrepreneurship

The MS and Diploma in Entrepreneurship aim to develop competent and globally oriented entrepreneurs for small and medium-sized Philippine Enterprises. It focuses primarily on the professional development needs and skills of people who are involved in start up operations of new business ventures. These include (a) identification of a consumer need and the preparation of feasibility studies, (b) product planning and development, (c) pricing, channel and promotions development, and (d) over-all management to play a leading role of an established private or family-run business as wells as those who are engaged in business partnerships. A subsidiary aim of the program is also to develop academic researchers in the dynamic field of entrepreneurship.

The core of the program provides the theoretical and practical training required to produce a comprehensive 5-year business development plan that integrates marketing, organizational behavior, and financial planning. This will use a flexible corporate strategy, the major component of the business plan, which can be capable of attracting capital and equity investors, venture capitalists and others. This program also provides professional capabilities for managers with entrepreneurial outlook who wish to generate new ventures under the corporate setting. Specifically, the program aims to enhance the knowledge, skills and values of students or entrepreneurship regarding the following:

1. Excellence in enterprise development and management through innovative business leadership.
2. Management of change and new opportunities rather than administration of established enterprises.
3. Attention to integrating knowledge through interdisciplinary approaches rather than separating knowledge into functional specialties.
4. Leading edge theory to seek practical solutions of complex real-world problems.
5. Issues facing entrepreneurs and growing companies and providing a set of tools for addressing those challenges.

Duration of the Program

The program normally takes two years (six trimester) on a part-time basis to complete the coursework. Another year is allotted to accomplish the final requirements such as the written comprehensive exam and the thesis.

Course Requirements

The MS curriculum consists of basic courses, major courses, cognates and five-year interactive business development plan, broken down as follows:

Curriculum

Basic Courses 12 units
Major Courses 18 units
Cognates 6 units
Business Development Plan 6 units
Total 42 units

A Diploma in Entrepreneurship may be granted if the student has completed 21 units of basic and major courses.

ENT680M – The Entrepreneurial Organization 
3 units
This course focuses on the skills necessary to evaluate, plan and manage the organizational requirements of a new enterprise or for introducing an innovation into an existing system and culture.

ENT500M – Entrepreneurial Statistics 
3 units
This course deals with the use of statistical tools and methods in business decision-making and research. The topics include descriptive statistics, non-parametric statistical tests, and parametric tests such as regression and correlation with the aide of computer software.

ENT502M – Entrepreneurial Economics 
3 units
This course covers the study of the use of economic analysis in formulating business policies. Topics include profit measurement, demand forecasting, measuring economic effects of advertising, production line-pricing, cost-plus pricing and capital budgeting.

ENT521M – Research Methods
3 units
This course provides the student knowledge and application of research skills in business setting. It also involves the use of practical examples and techniques in the planning and implementation of the research project.

ENT700M – Environmental Analysis and Opportunity Evaluation 
3 units
The focus of this subject is how to determine the difference between ideas and money making business opportunities. It covers the broad areas of:

• • Financial and non-financial requirements for evaluating opportunities.

• • Personal versus business requirements

• • The people dynamics

• • The options for growth

ENT710M – Integrated Design for Marketability and Manufacturing 
3 units
This team-taught course listed jointly in the CBE graduate school and the school of Engineering or Science requires teams o entrepreneurship engineering/science graduate students conduct surveys, design a product that will serve the market, manufacture their product in the engineering/science lab and compete with other teams for simulated market sales and profitability. This course enables the entrepreneur students to interact with their peers from other schools within the university through joint classes, events and collaborative programs. The course also focuses on parallel thinking, leadership and facilitation skills for entrepreneurs, opportunity exploration and development, creativity and lateral thinking and frameworks for creative thinking and thinking design.

ENT720M – New Venture Marketing
3 units
This course focuses on the skills necessary to evaluate the broad range of marketing problems and opportunities facing a new or rapidly growing enterprise by applying the fundamental marketing principles learned.

ENT730M – New Venture Finance 
3 units
The course focuses on identifying aspects of financial information important in the decision making process; mastery of fundamental accounting concepts and basic practical financial modeling techniques and financial analysis venture.

ENT740M – Managing the Growing Business
3 units
The course focuses on the identification of the stages of business growth and the problems and opportunities to be managed; as well as the tools and techniques to manage and sustain growth; recognition of different leadership styles appropriate for each stage of business growth as well as appropriate personnel practices in developing a new business.

ENT750M – Entrepreneurial Strategy 
3 units
The course focuses on the identification of strategy concept and organization concepts of the enterprise; recognition of how “entrepreneurial” management differs from professional management; importance of culture in an organization and its effect on venture opportunities. The course will enable the student to assess environmental threats and opportunities in a given economy, distinguish the different frameworks for industry analysis, identify strengths and weaknesses of an enterprise and strategy formulations.

Cognates (select only two)

ENT600M-Entrepreneurial Research Project
3 units
The course provides selection of a distinct research problem in the field of entrepreneurship, including a thorough literature search, appropriate collection of data, data analysis and a final research report of the results of the analysis.

ENT605M – Supervised Practical Project
3 units
This course allows student to negotiate an appropriate project to e supervised by faculty adviser. Example of projects are:

• • Set up and run a business

• • Set up and run a funded project e.g., as part of a government initiative program

• Other entrepreneurial projects subject to approval

ENT610M – Global Market
3 units
This course allows students to understand the principles of International Marketing; develop strategies to gather and analyze appropriate information within international markets; recognize and manage culture differences; understand constraints and sources of international finance; and devise entry strategies to international markets

ENT620M – Entrepreneurial E-Commerce
3 units
This course focuses on its use of electronic commerce in the exchange, including buying and selling of products or services requiring transportation, either physically or digitally, including retailing, banking financial transactions and expanding network services such as the Internet.

ENT630M – Environmental Entrepreneurship 
3 units
This course will examine how market forces can be harnessed to encourage private solutions to environmental concerns. Students will learn how for-profit and not-profit organizations are using market forces by developing innovative ventures that specify the environmental product that are desired.

ENT850M – Integration Paper (Thesis Equivalent) – The five-year Integrative Business Development Plan
6 units
The student will put up his own business and/or focus on his family business with considerable upside potential, and will develop a plan to make the business grow, and then at least double its present size over the next 5 years. The business could be a stand-alone company or a business unit within a larger company. Planning should address all the issues that will be required to transform the business to a larger size. Note: Students have an option to do a fullscale thesis instead of an Integration Paper.

Master of Science in Marketing and Diploma in Marketing

The MS and Diploma in Marketing Programs aim to prepare individuals with prior work experience or very satisfactory academic accomplishments for significant management responsibilities in the field of marketing, either in the private or public sector. It can also prepare individuals to join the teaching profession. A broad curriculum provides comprehensive exposure in all aspects of marketing. Students learn and apply theoretical marketing knowledge in a practitioner context, acquiring all of the skills necessary to remain competitive and advanced their careers in the Philippines and internationally.
The MS Marketing Program emphasizes active learning through case studies, “real-world” group, class discussion, and involvement with Philippine businesses.

Admission Requirements

• Admission Exam
• Undergraduate transcript and diploma
• Postgraduate transcript (if applicable)
• Three Character References (excluding relatives)
• Satisfactory interview results

Curriculum

Basic Courses

Marketing Management 3 units
Research Methods 3 units
Marketing Strategy and Practice 3 units
Statistics 3 units

Major Courses

Product Management 3 units
Pricing Strategies 3 units
Management of Marketing Channels 3 units
Integrated Marketing Communications 3 units
Consumer Issues and Behavior 3 units
Special Topics in Marketing 3 units
Industrial and Services Marketing 3 units

Cognates

Choices of two from the following:
Total Customer Management,
Global Marketing, Sales and Sales
Force Management, Public Relations
Management, Applied Marketing
Research, Methods of Teaching Marketing.

Final Requirements for Completion

Written Comprehensive Examinations
and Thesis/Marketing Research Projects 6 units

Total units required

42 units

Master of Science in Financial Engineering and Diploma in Financial Engineering

The MSFE and DFE is a fusion of mathematics, statistics, information and computer technology to the study of finance. It is envisioned to be a highly competitive program that will equip students with a comprehensive set of tools to meet the requirements of a vibrant financial economy. It further seeks to identify and develop sound strategies and models that will meet the challenges of a dynamic financial environment amid competition, globalization, and advances in technology.

Duration of the Program

The Program normally takes two (2) years (six trimesters) on a part-time basis to complete the coursework. Another year is allotted to accomplish the final requirements such as the written comprehensive exam and the thesis.

Course Requirements

Basic/Course Courses 12 units
Major Courses 18 units
Cognates/Electives 6 units
Thesis 6 units
Total 42 units

Course Requirements

History of Finance

Traces finance from ancient history, the medieval times, the Industrial Revolution to the more contemporary theories such as the Miller-Modigliani propositions, Black-Scholes, Options, etc.

Calculus for Finance

Provides learning calculus as applied in finance. Requires extensive use of software applications and interactive modeling.

Financial Economics I

Introduces the theories and developments in individual and corporate valuation to general financial markets.

Advanced Statistics/Data Mining

Discusses detailed applications of various forecasting and data mining techniques.

Major Courses (3 units each)

Risk Management and Value at Risk

Analyzes the various determinants of risk and strategies used to manage risk, including hedging.

Derivatives and Options Pricing

Identifies and analyzes valuation of derivatives and other exotic securities.

Portfolio Management and Strategy

Provides the mathematical foundation and derivation of strategies in managing a portfolio.

Financial Controllership (3 units)

Provides a financial engineering perspective of controllership.

Treasury Operations (3 units)

Gives a view of treasury, emphasizing developing products for specific risks.

Methods of Research

Studies various techniques of financial engineering research.

Cognates/Electives (3 units each)

Financial Economics II

Provides a study of financial institutions and services and corporate governance. Continuation of Financial Economics I.

Applied Regression and Time Series Analysis

Presents programming applications of regression and time series analysis as applied to risk management strategies.

International Finance

Provides a study of international corporate finance and global portfolio management.

Special Topics in Financial Engineering

Provides a discussion forum of contemporary issues such as e-commerce, e-finance, e-banking, etc.

Linear and Non-linear Optimization

Provides frameworks for analyzing various linear and non-linear relationships in a finance environment.

Master of Science in Industrial Relations Management and Diploma in Industrial Relations Management

The MS and Diploma in IRM programs aim to develop competent and globally-oriented HRD professionals and practitioners for Philippine enterprises. It focuses primarily on the professional development needs of people who are involved in HRD work. Recognizing that graduate students will be best educated through contextual learnings, the Programs seek to utilize the “school-to-work” approach which integrates the theoretical and actual work experiences to optimize learning.

Specifically, the MS and Diploma in IRM Programs aim to enhance the knowledge, skills, and values of students on industrial relations management related to development, training, wage administration, health and safety, labor relations.

Admission Requirements

• A bachelor’s degree; preferably in Business/Legal Management
• Satisfactory admission test scores and interview results
• Scholastic records and two letters of recommendation

Curriculum

Basic Courses

Human Behavior in Organization
3 units

Statistics
3 units

Labor Economics
3 units

Research Methods
3 units

Major Courses

Pre-employment and Human Resources Development Program
3 units

Conditions of Employment and Wage Administration
3 units

Health, Safety, and Welfare Benefits and Post Employment
3 units

Management of Labor Unions and Collective Bargaining Agreements
3 units

Dispute Settlement
3 units

International Labor Laws
3 units

Cognates

Current Trends and Practices in IRM
3 units

Human Resource Information
3 units

Final Requirements for Completion

Written Comprehensive Examinations and Thesis/Research Projects
6 units

Total units required
42 units

Master of Science in Industrial Relations Management and Diploma in Industrial Relations Management

The MS and Diploma in Marketing Programs aim to prepare individuals with prior work experience or very satisfactory academic accomplishments for significant management responsibilities in the field of marketing, either in the private or public sector. It can also prepare individuals to join the teaching profession. A broad curriculum provides comprehensive exposure in all aspects of marketing. Students learn and apply theoretical marketing knowledge in a practitioner context, acquiring all of the skills necessary to remain competitive and advanced their careers in the Philippines and internationally.
The MS Marketing Program emphasizes active learning through case studies, “real-world” group, class discussion, and involvement with Philippine businesses.

Admission Requirements

• Admission Exam
• Undergraduate transcript and diploma
• Postgraduate transcript (if applicable)
• Three Character References (excluding relatives)
• Satisfactory interview results

Curriculum

Basic Courses

Marketing Management 3 units
Research Methods 3 units
Marketing Strategy and Practice 3 units
Statistics 3 units

Major Courses

Product Management 3 units
Pricing Strategies 3 units
Management of Marketing Channels 3 units
Integrated Marketing Communications 3 units
Consumer Issues and Behavior 3 units
Special Topics in Marketing 3 units
Industrial and Services Marketing 3 units

Cognates

Choices of two from the following:
Total Customer Management,
Global Marketing, Sales and Sales
Force Management, Public Relations
Management, Applied Marketing
Research, Methods of Teaching Marketing.

Final Requirements for Completion

Written Comprehensive Examinations
and Thesis/Marketing Research Projects 6 units

Total units required

42

DOCTOR OF BUSINESS ADMINISTRATION

• Course Information
• Social Responsibility
• Admission Requirements
• DBA Curriculum
• List of Requirements
• Flowchart

COURSE INFORMATION

Context

The context of business and management has undergone rapid and profound changes within the last decade. No longer can the study of business and management be confined to the functional and technical areas, as was the tendency in the past. Moreover, business and management practitioners must now manage and be accountable for the substantial impact of their activities not only on internal members, financial stakeholders and customers, but also on members of the immediate community, on society as a whole, and on the environment. There is an urgent need to advance the state of business and management knowledge to reflect these new realities.

Aware of these developments and guided by Lasallian values, De La Salle University aims for the creation and dissemination of practice-oriented management knowledge that will help uplift society. In pursuit of this mission, the Doctor of Business Administration (DBA) Program is designed to advance the professional development of practicing managers, entrepreneurs, management academics and other professionals in the business and public management arena by: expanding their knowledge and perspectives in critical areas of management related to promoting humanistic, socially responsible and sustainable business; and equipping them with research and change management skills.

Anchored on SOCIAL RESPONSIBILITY

GOAL

The goal is to produce the Lasallian DBA – a practice-oriented management scholar who is able to source, assimilate, evaluate, create, disseminate and apply management knowledge guided by humanistic and ethical values.

The DBA Program involves intensive coursework (36 units) and dissertation writing (12 units), which may be completed in a minimum of three years or a maximum of ten years. Classes are held from 6 to 9:15 p.m. on weekdays.  Occasionally, for some subjects, classes may be held from 8:00 to 11:15 a.m. or from 12:00 to 3:15 p.m. on Saturdays. Students must be prepared to take classes during any of these time slots.

Admission Requirements

Applicants should possess an MBA degree or an equivalent Master’s degree in business or management.

Applicants holding a Master’s degree without a substantial management and research component may be required to demonstrate competence or complete coursework in the following areas; Business Ethics, Financial Management, Human Resource Management, Marketing Management, Operations Management, Organization Behavior, or Strategic Management.

Applicants must be proficient in oral and written English as well as the use of desktop computer applications and the Internet and must demonstrate potential for doctorate level research through completed research work. Applicants must have at least 3 years management experience (responsibility for planning and achieving goals, budget allocation and personnel decisions) and at least 5 years of work experience.

Applicants must have use of an Internet- and wifi-capable computer for research, writing and presentation and personal Internet access throughout the Program.

DBA Curriculum

FOUNDATION COURSES (9 UNITS)

• Management and Organization Theory- 3 units
• Statistics for Management Research 1 – 3 units
• Management Research 1 – 3 units

ADVANCED METHODS COURSES (9 UNITS)

• Action Research – 3 units
• Statistics for Management Research 2 – 3 units
• Management Research 2 – 3 units

CORE COURSES (15 UNITS)

• Business Ethics and Corporate Social Responsibility – 3units
• Strategic Management and Corporate Governance – 3 units
• Entrepreneurship and Intrapreneurship – 3 units
• Sustainable Business – 3 units
• Leadership, Spirituality and Organizational Transformation — 3 units

ELECTIVE (3 UNITS from any related program related to the student’s dissertation work)

DISSERTATION WRITING (12 UNITS)

• Dissertation writing 1— 6 units
• Dissertation writing 2– 6 units
• Dissertation writing -3 to 15 no unit equivalent, but may be required for completion of dissertation
• Dissertation proposal defense
• Dissertation final defense

BENITO L. TEEHANKEE
DBA PROGRAM COORDINATOR

GRACE DE LOS SANTOS
DBA PROGRAM SECRETARY

LIST OF ADMISSION REQUIREMENTS

FOR LOCAL APPLICANTS

1. Application Form with 2×2 picture.
2. Original copy of Transcript of records
3. Original copy of NSO Birth certificate
4. Transfer credential (for non-DLSU graduate)
5. Two (2) Letters of recommendation (downloadable at DLSU website)
6. Updated curriculum vitae/Resume plus Certification of work employment and management experience
7. Personal statement containing academic and career objectives
8. Two (2) pieces of 2″x 2″ picture for testing permit
9. Certificate of good moral character from previous school/employer at least six months from date of issuance
10. Photocopy of research output (for PhD applicants only)

For International AppIicants

1. Application form with 2″x 2″ picture (downloadable at DLSU website)
2. Photocopy of passport
3. Two (2) copies of Transcript of Records (Authenticated and Original copy)
4. Certificate of Graduation (with degree title and date of graduation)
5. Two (2) copies of Certificate of No Criminal Record (Authenticated and photocopy)
6. Two (2) Letters of Recommendation (form downloadable at DLSU website)
7. Curriculum Vitae or Resume plus Certification of work employment and management experience
8. Personal Statement (format can be viewed from the DLSU website)
9. Photocopy of Research output
10. Two (2) pieces 2″x2″ recent picture for testing permit

FLOWCHART

Click image for larger view

MBA Flow Chart

Ramon V. del Rosario Sr. Graduate School of Business
College of Business Economics

Students must pass all core courses before they can enroll in either the WCE or Refresher.

MBA Flow Chart

Master of Business Administration Curriculum

Post-Graduate Diploma in Management

• Vision-Mission
• Admission Requirements
• Program Structure
• List of Requirements
• Flowchart

Post-Graduate Diploma Program in Management

The Post-Graduate Diploma Program in Management is designed for young professionals who are seeking management careers in business and industry. The learning-centered program prepares participants who want to earn a master’s degree in management, business and related fields. It is IT-driven, with online learning support, and focuses on management principles, utilization of management problemsolving and decision-making tools, and acquisition of skills.

Vision

To be a world-class graduate school of management inspired by Lasallian values and working with society to make a difference in people’s lives.

Mission

To develop outstanding professionals and entrepreneurs who exemplify humanistic value and are socially responsible stewards and change agents.

Admission Requirements

An applicant must have:
™ A bachelor’s degree from a governmentrecognized institution
™ Satisfactory admission test scores
™ Satisfactory interview and essay results
™ At least one year of relevant work experience

Program Structure

List of Requirements

For Local Applicants
1. Application Form with 2”x2” picture.
2. Original copy of Transcript of Records
3. Original Copy of NSO Birth Certificate
4. Transfer Credential (for non-DLSU graduate)
5. Two (2) Letters of recommendation (downloadable at DLSU website)
6. Updated Curriculum Vitae/Resume
7. Personal Statement containing Academic and Career Objectives
8. Two (2) pieces of 2”x 2” picture for testing permit
9. Certificate of good moral character from previous school/employer at least six months from date of issuance
10. Photocopy of research output (for Ph.D. applicants only)

For International Applicants
1. Application form with 2″x 2″ picture (downloadable at DLSU website)
2. Photocopy of passport
3. Two (2) copies of Transcript of Records (Authenticated and Original copy)
4. Certificate of Graduation (with degree title and date of graduation)
5. Two (2) copies of Certificate of No Criminal Record (Authenticated and photocopy)
6. Two (2) Letters of Recommendation (form downloadable at DLSU website)
7. Curriculum Vitae or Resume
8. Personal Statement (format can be viewed from the DLSU website)
9. Photocopy of Research output (For PhD applicants only)
10. Two (2) pieces 2″x2″ recent picture for testing permit

Flowchart

Click to View Flowchart