Bachelor of Science in Applied Economics major in Industrial Economics and Bachelor of Science in Advertising Management
Degree Codes: Program – BSAE2 Plan – BSAE-I/ADV
This program combines the field of economics and the specialization in advertising management to equip students with the skills and knowledge to understand and apply economic theory to real world problems specifically in understanding consumer and firm behaviour as the basis for the formulation of effective advertising strategies. Students will learn the importance of formal economic and econometric modeling frameworks and strategies emphasizing the increasingly dominant role of mathematics and logic. They will develop the ability to communicate the essential aspects of economic policy and its implications through applied research, develop problem solving skills, and integrate the core La Sallian values into one’s life. With the economics of choice as the underlying principle, students under this program will also learn skills required in the systematic conceptualization, implementation, evaluation and able management of advertising programs and projects.
It takes 13 trimesters to finish the program. To successfully complete the program, students should be able to hurdle 225 units of formal academic coursework as well as comply with the academic requirements set by the two departments. Aside from this academic requirement, students will take up 12 units of non-academic subjects for their wholistic development. Students in this program need to write two independent theses that conform with standards prescribed by each department. Students are also required to undertake practicum work in any private corporation or government entity.
Updated: July 29, 2013