AB Major in Economics and BS in Advertising Management
Degree Codes: Program- ABEC2 Plan – AB-ECO/ADV
This program combines the field of economics and the specialization on advertising management to equip students with the skills and knowledge to understand and apply economic theory to real world problems specifically in understanding consumer and firm behaviour vis-à-vis the effectiveness of advertising strategies. The program is designed for students who prefer a multidisciplinary approach to economics. It is for those who are keen in understanding how economic analysis is relevant in explaining and resolving pressing economic issues of social importance. Students are expected to: understand the importance of formal economic and econometric modeling frameworks and strategies emphasizing on the increasingly dominant role of mathematics and logic, achieve effective communication in conveying the essential aspects of economic policy and its implications through applied research, appreciate the relationships between advertising management and economics, develop problem solving skills needed for business and integrate the core La Sallian values to transform oneself into a vital resource for God and country. With the economics of choice as the underlying principle of importance, students under this program will also learn skills required in the systematic conceptualization, implementation, evaluation and able management of advertising programs/projects.
It takes 13 trimesters to finish the program. To successfully complete the program, students should be able to hurdle 243 units of formal academic coursework as well as comply with the academic requirements set by the two departments. Aside from this academic requirement, students will take up 12 units of non-academic subjects mainly in the interest of enabling a wholistic student development. Students in this program need to write two independent theses that conform with standards prescribed by each department. Students are also required to undertake practicum work in any private corporation or government entity and must demonstrate research ability by writing a research paper. Three course electives in economics designed for those who belong to the applied economics track as well as specialized advertising management elective courses are required.
Updated: July 24, 2013