• About
    • About DLSU
      • Facts and Figures
      • Vision-Mission
      • Lasallian Guiding Principles
      • History and Traditions
      • University Governance
      • Code of Ethics
    • Our Core Values
    • Quality@DLSU
    • DLSU President
    • DLSU Administration
    • DLSU Fellows
    • DLSU Emeriti
    • De La Salle Brothers
    • Lasallian Mission
    • Staff
      • Staff Directory
      • Jobs@DLSU
    • Offices
    • Alumni
    • Board of Advisors
  • Admissions
    • Scholarships
    • Undergraduate
    • Graduate
    • Integrated School
      • Grade School
      • Junior High School
      • Senior High School
  • Academics
    • Colleges
      • Brother Andrew Gonzalez FSC College of Education
        • Counseling and Educational Psychology
        • Educational Leadership and Management
        • English and Applied Linguistics
        • Physical Education
        • Science Education
      • College of Computer Studies
        • Computer Technology
        • Information Technology
        • Software Technology
      • Tañada-Diokno School of Law
      • College of Liberal Arts
        • Behavioral Sciences
        • Communication
        • Filipino
        • History
        • International Studies
        • Literature
        • Philosophy
        • Political Science
        • Psychology
        • Theology and Religious Education
      • College of Science
        • Biology
        • Chemistry
        • Mathematics and Statistics
        • Physics
      • Gokongwei College of Engineering
        • Chemical Engineering
        • Civil Engineering
        • Electronics and Communications Engineering
        • Industrial Engineering
        • Manufacturing Engineering and Management
        • Mechanical Engineering
      • Ramon V. del Rosario College of Business
        • Accountancy
        • Commercial Law
        • Decision Sciences and Innovation
        • Management of Financial Institutions
        • Management and Organization Department
        • Marketing Management
      • Carlos L. Tiu School of Economics
    • Campuses
      • Manila
      • Laguna
      • Makati
      • Rufino (BGC)
    • Undergraduate
      • Degree Programs
      • Student Handbook
        • Amendments
      • Undergraduate Viewbook
      • Laguna Campus Viewbook
    • Graduate
      • Degree Programs
      • Student Handbook
        • Amendments
      • Graduate Studies Viewbook
        • Brother Andrew Gonzales F.S.C. College of Education
        • College of Computer Studies
        • College of Liberal Arts
        • College of Science
        • Gokongwei College of Engineering
        • Ramon V. del Rosario College of Business
    • Integrated School
      • SHS Research Congress
      • Student Handbook
    • School of Lifelong Learning
    • Academic Calendar
    • Faculty
    • University Registrar
    • Enrollment Services Hub
      • Document Tracking
      • Request for Documents
      • CAV CHED requests
  • Research
    • Conferences
    • Abstracts
    • Centers (1)
      • Advanced Research Institute for Informatics, Computing and Networking (AdRIC)
      • Alfred Shields FSC Ocean Research (SHORE)
      • Bienvenido N. Santos Creative Writing Center (BNSCWC)
      • Center for Business Research and Development (CBRD)
      • Southeast Asia Research Center and Hub (SEARCH)
      • Yuchengco Center (YC)
    • Centers (2)
      • Center for Engineering and Sustainable Development Research (CESDR)
      • College of Science Center for Natural Sciences and Environmental Research (CENSER)
      • Institute of Biomedical Engineering and Health Technologies (DLSU-IBEHT)
      • Jesse M. Robredo Institute of Governance (JMRIG)
      • Lasallian Institute for Development and Educational Research (LIDER)
      • Social Development Research Center (SDRC)
      • Thermomechanical Analysis Laboratory
    • Offices
      • Research and Grants Management Office
      • DLSU Publishing House (DLSUPH)
      • DLSU Intellectual Property Office (DIPO)
      • DLSU Innovation and Technology Office (DITO)
      • Research Ethics Office (REO)
    • Journals
    • Manuals
    • Projects
      • Algae Big Hub
      • Coenomap
    • Publications
  • Campus Life
    • Undergraduate Online Viewbook
    • Graduate Online Viewbook
      • Brother Andrew Gonzales F.S.C. College of Education
      • College of Computer Studies
      • College of Liberal Arts
      • College of Science
      • Gokongwei College of Engineering
    • Campus Map
    • Student Affairs
    • Student Resources
    • Student Organizations
    • Libraries
    • The Museum
  • Global
    • International Students
      • Student Guide
    • International Short Courses
    • Exchange Programs
    • External Relations
De La Salle UniversityDe La Salle University
  • About
    • About DLSU
      • Facts and Figures
      • Vision-Mission
      • Lasallian Guiding Principles
      • History and Traditions
      • University Governance
      • Code of Ethics
    • Our Core Values
    • Quality@DLSU
    • DLSU President
    • DLSU Administration
    • DLSU Fellows
    • DLSU Emeriti
    • De La Salle Brothers
    • Lasallian Mission
    • Staff
      • Staff Directory
      • Jobs@DLSU
    • Offices
    • Alumni
    • Board of Advisors
  • Admissions
    • Scholarships
    • Undergraduate
    • Graduate
    • Integrated School
      • Grade School
      • Junior High School
      • Senior High School
  • Academics
    • Colleges
      • Brother Andrew Gonzalez FSC College of Education
        • Counseling and Educational Psychology
        • Educational Leadership and Management
        • English and Applied Linguistics
        • Physical Education
        • Science Education
      • College of Computer Studies
        • Computer Technology
        • Information Technology
        • Software Technology
      • Tañada-Diokno School of Law
      • College of Liberal Arts
        • Behavioral Sciences
        • Communication
        • Filipino
        • History
        • International Studies
        • Literature
        • Philosophy
        • Political Science
        • Psychology
        • Theology and Religious Education
      • College of Science
        • Biology
        • Chemistry
        • Mathematics and Statistics
        • Physics
      • Gokongwei College of Engineering
        • Chemical Engineering
        • Civil Engineering
        • Electronics and Communications Engineering
        • Industrial Engineering
        • Manufacturing Engineering and Management
        • Mechanical Engineering
      • Ramon V. del Rosario College of Business
        • Accountancy
        • Commercial Law
        • Decision Sciences and Innovation
        • Management of Financial Institutions
        • Management and Organization Department
        • Marketing Management
      • Carlos L. Tiu School of Economics
    • Campuses
      • Manila
      • Laguna
      • Makati
      • Rufino (BGC)
    • Undergraduate
      • Degree Programs
      • Student Handbook
        • Amendments
      • Undergraduate Viewbook
      • Laguna Campus Viewbook
    • Graduate
      • Degree Programs
      • Student Handbook
        • Amendments
      • Graduate Studies Viewbook
        • Brother Andrew Gonzales F.S.C. College of Education
        • College of Computer Studies
        • College of Liberal Arts
        • College of Science
        • Gokongwei College of Engineering
        • Ramon V. del Rosario College of Business
    • Integrated School
      • SHS Research Congress
      • Student Handbook
    • School of Lifelong Learning
    • Academic Calendar
    • Faculty
    • University Registrar
    • Enrollment Services Hub
      • Document Tracking
      • Request for Documents
      • CAV CHED requests
  • Research
    • Conferences
    • Abstracts
    • Centers (1)
      • Advanced Research Institute for Informatics, Computing and Networking (AdRIC)
      • Alfred Shields FSC Ocean Research (SHORE)
      • Bienvenido N. Santos Creative Writing Center (BNSCWC)
      • Center for Business Research and Development (CBRD)
      • Southeast Asia Research Center and Hub (SEARCH)
      • Yuchengco Center (YC)
    • Centers (2)
      • Center for Engineering and Sustainable Development Research (CESDR)
      • College of Science Center for Natural Sciences and Environmental Research (CENSER)
      • Institute of Biomedical Engineering and Health Technologies (DLSU-IBEHT)
      • Jesse M. Robredo Institute of Governance (JMRIG)
      • Lasallian Institute for Development and Educational Research (LIDER)
      • Social Development Research Center (SDRC)
      • Thermomechanical Analysis Laboratory
    • Offices
      • Research and Grants Management Office
      • DLSU Publishing House (DLSUPH)
      • DLSU Intellectual Property Office (DIPO)
      • DLSU Innovation and Technology Office (DITO)
      • Research Ethics Office (REO)
    • Journals
    • Manuals
    • Projects
      • Algae Big Hub
      • Coenomap
    • Publications
  • Campus Life
    • Undergraduate Online Viewbook
    • Graduate Online Viewbook
      • Brother Andrew Gonzales F.S.C. College of Education
      • College of Computer Studies
      • College of Liberal Arts
      • College of Science
      • Gokongwei College of Engineering
    • Campus Map
    • Student Affairs
    • Student Resources
    • Student Organizations
    • Libraries
    • The Museum
  • Global
    • International Students
      • Student Guide
    • International Short Courses
    • Exchange Programs
    • External Relations

A predictive model of attention in viewing selected grocery food products (2008)

  • Home
  • Colleges
  • Gokongwei College of Engineering
  • Academic Departments
  • Industrial and Systems Engineering
  • Thesis Archive
  • A predictive model of attention in viewing selected grocery food products (2008)

Thesis Archive

A predictive model of attention in viewing selected grocery food products (2008)

Kathleen V. Garcia
Kimberly L. Go
Winnie V. Grindulo

Abstract:

-Studies on visual attention have identified certain visual factors that attract consumer attention. Visual attention had been found to be related to in-store visual factors such as shelf position, number of facings, and packaging design. However, despite their importance attracting consumer attention, no studies had been found to consider combined effects of these factors in consumer attention. As such, this study considered the combined effects shelf position, number of facings and packaging design with the objective of identifying the significant factors and of developing a predictive model of attention.

The significant effects of in-store visual factors specifically number of facings, horizontal and vertical shelf positioning, the color, size, and material of, and the text and image on the packaging was used in the development of a conceptual model in predicting attention as measured by the frequency of fixation and the duration of fixation. In order to validate the developed model, an eye-tracking experiment was conducted. Using an eye-tracking device that records the frequency and duration of fixation, the subjects were asked to view a life-size picture of a shelf.

Multiple regression analysis was used to analyze the data gathered from the experiment. Results obtained showed that in-store visual factors are determinants of attention. It was found that the horizontal and vertical position and image affects the duration of fixation, while horizontal position and packaging material determines the frequency of fixation. This verified the model developed as packaging and shelf position indeed affected attention.

As these factors attract consumers’ attention, it is important that manufacturers and retailers are aware of their relationship as to be guided on where and how to position products on the shelf, and also what to consider in making the packaging of their products.

Adviser:

Ms. Rosemary Seva
[email protected]

Industrial and Systems Engineering

  • Overview
  • Program Educational Objectives
  • Expected Lasallian Graduate Attributes (ELGA)
  • Student Outcomes
  • Curriculum Map
  • Recognition, Accreditations and Assessments
  • Undergraduate Programs
  • Graduate Programs
  • Enrollment and Graduation Statistics
  • Organizational Chart
  • Faculty Profile
  • Thesis Archives
  • Facilities
  • Contact Information

Contact Information

Office of the Chair
Brother Andrew Gonzales Hall, 8th Floor
2401 Taft Avenue
1004 Manila, Philippines

Tel. Nos.:
(632) 524-4611 loc. 220
Telefax:
(632) 524-0563
Email (Chair) : [email protected]

Gokongwei College of Engineering

  • About GCOE
    • Vision-Mission
    • Enrollment and Graduation Statistics
    • Thesis Archive
    • OBE Framework
    • Opportunities for Grants and Awards
    • Organization
      • Student Outcomes
      • Office of the Dean
      • Deans’ Gallery
      • Academic Departments
        • Chemical Engineering
        • Civil Engineering
        • Electronics and Computer Engineering
        • Industrial and Systems Engineering
        • Manufacturing Engineering and Management
        • Mechanical Engineering
      • Research Centers
      • Organizational Chart
    • Contact Information
  • ERDT
  • Degree Programs
    • Undergraduate Degree Programs
    • Graduate Degree Programs
  • People
    • Faculty
      • Chemical Engineering
      • Civil Engineering
      • Electronics and Computer Engineering
      • Industrial and Systems Engineering
      • Manufacturing Engineering and Management
      • Mechanical Engineering
    • Students
      • Student Organizations
  • Awards and Recognitions
    • Faculty Awards and Recognitions
    • Student Awards and Recognitions
    • Licensure Examinations
    • Accreditations
    • Rankings

Industry-Academe Linkage

  • Home
  • Activities
  • Development Plans
  • Organizational Framework
  • TECHNOLINK Vol.1.No.1
  • Administration
  • Contact Information
  • Conferences
  • Policies for OJT
  • Company Evaluation Form
  • Benefits
  • Member Companies
  • Student Evaluation Form
  • Administrator-Manage Evaluations

Copyright©2017. All Rights Reserved De La Salle University | Manila PH

 


__________________
Connect with us

__________________

Accessibility | Contact us | Jobs | Campus Map | My.DLSU | Animo.Sys | Privacy | Terms | Give | Safe Spaces Act | Request for Documents
Copyright©2017. All Rights Reserved De La Salle University | Manila PH

×
  • Animo.Sys
  • My.LaSalle
  • AnimoSpace (Canvas)
  • DLSU Gateway
  • HRIS Portal
  • Website Portal
  • The CONCiERGE
  • Give to DLSU
  • Online Request for Documents