Master of Science in Entrepreneurship and Diploma in Entrepreneurship
The MS and Diploma in Entrepreneurship aims to develop competent and globally oriented entrepreneurs for small and medium-sized Philippine Enterprises. It focuses primarily on the professional development needs and skills of people who are involved in start-up operations of new business ventures. These include (a) identification of a consumer need and the preparation of feasibility studies, (b) product planning and development, (c) pricing, channel and promotions development, and (d) over-all management to play a leading role of an established private or family-run business as wells as those who are engaged in business partnerships. A subsidiary aim of the program is also to develop academic researchers in the dynamic field of entrepreneurship.
The core of the program provides the theoretical and practical training required to produce a comprehensive 5-year business development plan that integrates marketing, organizational behavior, and financial planning. This will use a flexible corporate strategy, the major component of the business plan, which can be capable of attracting capital and equity investors, venture capitalists and others. This program also provides professional capabilities for managers with entrepreneurial outlook who wish to generate new ventures under the corporate setting. Specifically, the program aims to enhance the knowledge, skills and values of students or entrepreneurship regarding the following:
- Excellence in enterprise development and management through innovative business leadership.
- Management of change and new opportunities rather than administration of established enterprises.
- Attention to integrating knowledge through interdisciplinary approaches rather than separating knowledge into functional specialties.
- Leading edge theory to seek practical solutions of complex real-world problems.
- Issues facing entrepreneurs and growing companies and providing a set of tools for addressing those challenges.
Duration of the Program
The program normally takes two years (six trimester) on a part-time basis to complete the coursework. Another year is allotted to accomplish the final requirements such as the written comprehensive exam, journal publication, and the thesis.
Course Requirements
The MS curriculum consists of basic courses, major courses, cognates and five-year interactive business development plan, broken down as follows:
Curriculum
Pre-Coursework 3 units
Basic Courses 12 units
Major Courses 12 units
Cognates 6 units
Integrative Business Plan or Thesis 6 units
Total 39 units
Students enrolled in Diploma in Entrepreneurship will be granted a Certificate of Completion when the student has completed 21 units of basic and major courses
ENT400M – ENTREPRENEURIAL DYNAMICS & ORGANIZATIONAL BEHAVIOR
3 units
This course focuses on the skills necessary to evaluate, plan and manage the organizational requirements of a new enterprise or for introducing an innovation into an existing system and culture. This course also introduces the students to the theories, concepts, models, and dynamics of human behavior in organizations. The course enables students to apply these models on small, medium, and large scale organizations.
COB507M – Entrepreneurial Statistics
3 units
This course deals with the use of statistical tools and methods in business decision-making and research. The topics include descriptive statistics, non-parametric statistical tests, and parametric tests such as regression and correlation with the aide of computer software.
ENT503M – Entrepreneurial Accounting
3 units
This course introduces principles and procedures in accounting necessary to construct balance sheet and income statement for single proprietorship, partnership, and corporation. It also discusses the preparation of the statement of cost of goods sold for manufacturing, merchandising/trading firms. Analysis of firm¿s performance through financial ratio analysis will be discussed.
ENT503M – Environmental Analysis and Opportunity Evaluation
3 units
This course focuses on introducing the concept of entrepreneurship in identifying business opportunities using systematic strategic approaches. Topics included are entrepreneurship; external and internal environmental analysis; analysis and evaluation of new business ventures and innovation.
COB504M – Research Methods
3 units
This course provides the student knowledge and application of research skills in business setting. It also involves the use of practical examples and techniques in the planning and implementation of the research project.
ENT601M – Integrated Design for Marketability and Manufacturing
3 units
This course enables the entrepreneur students to interact with their peers from other schools within the university through joint classes, events and collaborative programs. The course also focuses on parallel thinking, leadership and facilitation of skills for entrepreneurs, opportunity exploration and development, creativity and lateral thinking and frameworks for creative thinking and thinking design.
ENT602M – Entrepreneurial Manufacturing
3 units
This course focuses on the skills necessary to evaluate the broad range of marketing problems and opportunities facing a new or rapidly growing enterprise by applying the fundamental marketing principles learned.
ENT603M – Entrepreneurial Finance
3 units
The course focuses on identifying aspects of financial information important in the decision making process; mastery of fundamental accounting concepts and basic practical financial modeling techniques and financial analysis venture.
ENT604M – Entrepreneurial Human Resource Strategy
3 units
This course focuses on the various functions of human resource management for small and medium enterprises. It presents theories and principles on the various human resource practices and provides many practical applications of these theories and principles. Global human resource best practices are also discussed to make students aware of effective human resource management as a competitive tool in this era of globalization. A strategic approach is taken to emphasize that human resource issues should be central to all decisions in any enterprise.
Cognates (select only two)
ENT653M – Entrepreneurial Electronic Commerce
3 units
This course is designed to guide the entrepreneurs through the process of overcoming the fear of change and embracing the benefits of e-commerce for customers, employees and shareholders. The economic evidence of the growth of e-commerce and its benefits for streamlining the business relationships between a company and its customers, suppliers, and employees is examined. The highest pay-off e-commerce applications and principles of using e-commerce to create competitive advantage are identified. This course also discusses how entrepreneurs should participate in the design of e-commerce architectures, handle the most effective techniques for evaluating e-commerce suppliers and negotiating contracts, and manage e-commerce projects to enjoy the benefits of e-commerce as systems and processes are continued to be adapted to the ever-changing demands of customers.
ENT654M – Special Topics in Operations Management
3 units
The world is rapidly changing, bringing challenges that present both threats and opportunities to business enterprises. Surviving and even thriving in such a dynamic environment requires that the business enterprise to develop a high degree of global competitiveness, particularly in the area of production or operations management. Operations management deals with the core processes that create and deliver the company’s products and services – the essence of its business. Strong competence is required to achieve continuously increasing levels of customer satisfaction in terms of high quality, low cost, and reliable delivery. This course explores several vital technologies or competencies used by world-class companies to enhance quality and productivity. The topics are not focused on theory, but on application and experience.
ENT655M – Sustainable Production and Consumption: Industry Market Perspectives
3 units
It is an elective course dealing with ways by which businesses incorporate environmental management in their operations as well how consumers adopt an ecologically responsible behavior. It explores the impact of the growing environmental awareness and consciousness on competitive advantage of firms and consumer behavior.
ENT656M – Business History
3 units
The course looks into the history of business and its development in the Philippines, Asia, and in other countries by providing an overview of the history of the private accumulation of wealth under the conditions of capitalism. It includes biographies of individual companies and entrepreneurs. A major focus of the course will be on the efforts to balance the individual desire for profit and the needs and desires of the community. It will help students understand how business activity has shaped and been shaped by different social and political forces. This course delves into the interplay between the private world of business and public world of politics to uncover a mutually dependent relationship that has come to define business in the present society.
ENT657M – Procurement and Logistics
3 units
This course is designed to provide students with the essentials of Procurement and Logistics taking into account the highly volatile nature of business landscape. It also aims to instill the necessary knowledge to earn the internationally recognized designation¿ Certified Professional in Supply Management (CPSM) which is prepared by the Institute for Supply Management (ISM) in the United States.
ENT658M – Supply Chain Management
3 units
Supply chain management will cover “design, planning, execution, control, and monitoring of supply chain activities with the objective of creating net value, building a competitive infrastructure, leveraging worldwide logistics, synchronizing supply with demand and measuring performance globally.”
ENT630M – Environmental Entrepreneurship
3 units
This course will examine how market forces can be harnessed to encourage private solutions to environmental concerns. Students will learn how for-profit and not-profit organizations are using market forces by developing innovative ventures that specify the environmental product that are desired.
ENT659M – Total Quality Management
3 units
Total Quality Management (TQM), can be expressed as the total system design of structure, procedures, processes and resources needed to implement quality management. This course aims to provide an overall understanding of the principles of quality and process management, its benefits, and the necessary requirements needed to gain accreditation from quality certifying bodies. The course will also provide students with technical and qualitative tools for measuring and auditing quality as well as techniques employed by corporate and business managers in ensuring quality. Ethical and social implications of TQM decisions will also be tackled.
ENT660M – Strategic Management of Innovation
3 units
The course deals with the strategic management of innovation within organizations. The students will be exposed to methods, frameworks and processes to effectively manage innovation as a key corporate strategy. Students will also examine the needed management skills specific to managing innovation. The course will cover topics such as innovation models, innovation strategy, technology management, product development and life cycle, protection of innovation (IP) and organizing teams for innovation.
ENT740M – Managing the Growing Business
3 units
The course focuses on the identification of the stages of business growth and the problems and opportunities to be managed; as well as the tools and techniques to manage and sustain growth; recognition of different leadership styles appropriate for each stage of business growth as well as appropriate personnel practices in developing a new business.
Culminating Courses
ENT901M – Journal Publication
0 unit
In this course, the student, with the guidance of a faculty adviser, will have to publish a research article on entrepreneurship (or related topic) in a reputable, peer-reviewed journal.
ENT850M – Integration Paper (Thesis Equivalent) – The five-year Integrative Business Development Plan
6 units
The student will put up his own business and/or focus on his family business with considerable upside potential, and will develop a plan to make the business grow, and then at least double its present size over the next 5 years. The business could be a stand-alone company or a business unit within a larger company. Planning should address all the issues that will be required to transform the business to a larger size. Note: Students have an option to do a full-scale thesis instead of an Integration Paper.
ENT851M to ENT859M – Thesis Writing
6 units
This course is concerned with the design, collection, and analysis of business-related information using various applied research methods, with emphasis on the basic and applied research designs. These are survey research, action research, and case study. The course will delve into measurement concepts, such as scaling concepts, attitude measurement, and questionnaire design. It will also focus on the appropriate mixed methods of data collection, alternative measurement approaches, and commonly utilized parametric and non-parametric statistical tools. At the end of the course, the students should be able to translate the knowledge into a thesis that will be defended (proposal and final) in front of a panel under the guidance of the thesis adviser. Note: Students have an option to do an Integration Paper instead of a full-scale thesis.