Bachelor of Arts in Organizational Communication
Degree Codes: Program- AB Plan- AB-OC

The Organizational Communication Program prepares the student for professional practices as a communication specialists in public and private Philippine organizations. The various courses train the student to analyze , evaluate, facilitate, design, and implement the communication requirements of Philippine organizations for their greater effectivity, efficiency, and productivity. The program is a synthesis of theory and practice.

Major Courses

Organizational Theory and Dynamics (ORGTHEO)
3 units
Basic introduction to organizational theory particularly adapted to the Philippine socio-cultural environment. A substantial component of the course deals with fundamental concepts in organization and change.

Communication Theory (COMTHEO)
3 units
Basic introduction to the history, nature, and current thoughts on communication theory. Students are likewise exposed to the methods and tools for conducting research on communication issues and industries.

Ethics in Communication (ETHICOM)
3 units
A course which grounds the students in ethical theory and practice, with particular attention to their application in internal and external communication practice or organizations.

Introduction to Photography for Communication Majors (FOTOCOM)
3 units
An introduction to imaging, covering shooting, developing and printing.

Research for Organizations (RESERCH)
3 units
A course introducing the student to basic principles and research and selected communication theories.

Desktop Publishing (DESKTOP)
3 units
A workshop focusing on the study and application of Pagemaker software on the production of organizational print communication materials.

Graphic Design and Production (GRAPHIC)
3 units
A workshop on print production processes involving various methods and techniques, and the designing of print materials with the Pagemaker software.
Pre-requisite: Desktop Publishing

Organizational Video (ORGAVID)
3 units
A workshop involving the study, production and evaluation of video materials for corporate and organization use.
Pre-requisite: Basic Photography

Public Relations (PUBLIRE)
3 units
A management-oriented workshop dealing with the study, relations functions in social, economic, and political campaigns. The workshop also includes discussions in issues management in a public relations context.
Pre-requisite: Ethics in Communication, Organizational Theory and Dynamics

Management in Communication (MANACOM)
3 units
A course involving the study and application of management principles and techniques in solving communication problems or organizations. The course likewise exposes the student to basic management theory and practices as preparation for managing communication infrastructures in organizations.
Pre-requisite: Senior standing

Communication Technology (COMTECH)
3 units
A study of the uses and effects of new communication technologies with specific orientation towards the instructional application of such technologies in a Third World environment.
Pre-requisite: Senior standing

Organizational Change and Development (ORGADEV)
3 units
A course dealing with the various strategies for the systematic introduction of change in organizations. It seeks to develop skills in organizational diagnosis and assessment, and in the design and implementation of change interventions.
Pre-requisites: Management in Communication


Projects in Organizational Communication 1 (WORKONE)
1.5 units
An independent study where students write a thesis proposal under the guidance of an adviser. Students may write a thesis on a research or an applied project.
Pre-requisite: Senior standing

Projects in Organizational Communication 2 (WORKTWO)
1.5 units
An independent study where students execute under the guidance of an adviser the approved proposed thesis in Projects in Organizational Communication 1.
Pre-requisite: Projects in Organizational Communication 1

Cognate Courses

Corporate Culture ( CORCULT)
3 units
A course presenting an overview of the basic concepts and theories in the study of corporate culture. Emphasis lies in the relationship of corporate culture with the attainment of organizational effectiveness and excellence.
Pre-requisite: Organizational Theory and Dynamics, Ethics in Communication

Power and Politics in Organizations (POLIORG)
3 units
A course dealing with the nature of power in organizations with particular emphasis on the analysis of organizational politics.
Pre-requisite: Organizational Theory and Dynamics

Persuasion Theory (PERSUAD)
3 units
A course exposes the student to the different theories and concepts of persuasion theory.
Pre-requisite: Organizational Theory and Dynamics, Communication Theory

Political Communication (POLICOM)
3 units
A course which exposes the strategies and effects of political communication approaches in the Philippine context. The program of the study includes the design and evaluation of political communication strategies and campaigns.
Pre-requisite: Communication Theory

Philippine Culture in Organizations (PHILORG)
3 units
A course involved in the study of Philippine cultural traits and values inherent in local organizations and their roles and impact on organizational effectivity and excellence.
Pre-requisite: Organizational Theory and Dynamics
Image Advertising (IMAGEAD)
3 units
A workshop dealing with the conceptualization, design, production, and implementation of traditional advertising methods for institutional image-building

Audio Production (AUDIPRO)
3 units
A workshop dealing with the various techniques involved in audio production.

Educational Broadcasting (EDBROAD)
3 units
A course which explores the various uses, methods, and strategies in instruction through the broadcast media. A substantial aspect of the course deals with the conceptualization and design of an educational program for radio/television.

Issues Management (ISSUMAN)
3 units
A course dealing with the study of communication responses to important issues confronting organizations. The program of the study includes a discussion of the various approaches and strategies involved in issues management form a public relations perspective.
Pre-requisite: Public Relations

Negotiations, Mediation, and Dispute Resolution in Organization (NEGORES)
3 units
A course which explores the roles and strategies of conflict resolution in organizations.
Pre-requisite: Organizational Theory and Dynamics, Communication Theory, Ethics in Communication, Research in Communication

Campaign Management (CAMPAIN)
3 units
A management workshop on conceptualization, design, production, implementation, and evaluation of multi-purpose and multi-format campaign objectives and strategies.
Pre-requisite: Organizational Change and Development

Video for Specific Organizational Needs (SPECVID)
3 units
A workshop in the production of video works for very specific organizational needs.
Pre-requisite: Organizational Video.