CRUZ, RUTH ANGELIE B.

Ruth Angelie Cruz is an Assistant Professor at the Decision Sciences and Innovation Department of De La Salle University in Manila, Philippines. She earned her MBA and Doctorate degree in Business Administration majoring in Management Information Systems from the Catholic University of Korea. She has worked in diverse companies focused on social media and e-business before joining the university. Her research interests cover the utilization of social media as a marketing channel of business organizations and the utilization of public open data for the creation of new products and services to increase transparency and accountability in government.