De La Salle University Institutional Identification Manual 2025
Introduction
Signatures of the University, Colleges/School and Campuses
The Symbols and their Meanings
De La Salle University logo
De La Salle University Campus names
De La Salle University Integrated School logo
Br. Andrew Gonzalez FSC College of Education logo
Carlos L. Tiu School of Economics logo
College of Computer Studies logo
College of Liberal Arts logo
College of Science logo
Gokongwei College of Engineering logo
Ramon V. Del Rosario College of Business logo
School of Innovation and Sustainability logo
School of Lifelong Learning logo
Tañada-Diokno School of Law logo
Typography
The logotype of DLSU
The logotype of the colleges and school
Color Standard
Green
Black
Signature Configurations
Using the full DLSU signature
Horizontal orientation
Vertical orientation
Using the DLSU logo alone
Using the DLSU logo and College/School logo together
Using the College/School logo alone
Using the DLSU logo, College/School logo and research center logo
Using the DLSU logos and affiliate institution logos
Using the DLSU logo and signature with office / department
Using the DLSU seal and social media logos together
Color Guide
One-color printing variations
The logos in black
The logos in green
The logos on black/dark background
The logos on green background
Two-color printing variations
Using the DLSU logo and College/School logo together
Using the College logo alone
The logos on black/dark background
General rule on the use of the signatures / logos
Application of the logos
Office Signages Horizontal orientation
Office Signages Vertical orientation
Letterheads
Envelopes
Folders
Flag/Banners
Shirts
Pins (logo on black/dark background)
Pins (logo on light background)
Poster with social media logos
Roll-up banner with social media logos
Nimlok Expand with social media logos
What is the
Lasallian
brand of
education?
The logo of De La Salle University has been carried by the Institution since its establishment as a university in 1975.
In the Philippines, De La Salle University has earned the recognition of being a leader in higher education. Following the faith and charism of St. John Baptist de La Salle—Founder of the Brothers of the Christian Schools and Patron Saint of Teachers—DLSU serves as a major national resource through its transformative education, impactful research, and strong service-learning and community engagement.
The University is acknowledged for its excellence and service, replete with a deep sense of history and Christian tradition and, at the same time, attuned to the emerging cultures brought about by technological advancements. The growing network of La Salle alumni–leaders and achievers not only in the country but also in the international
scene–defines best the quality of Lasallian education.
In 1998, DLSU reinforced its image as a trailblazing academic institution that is pro-active in the task of community and nation-building with “The Future Begins Here” brand positioning. The University takes crucial steps in its continuing campaign to maintain, protect, and build its image amid various developments. The current logos of the colleges and schools aim to be consistent with the forward-looking, dynamic character of the University.
This Institutional Identification Manual provides the guidelines for the consistent use and application of the university signature as well as the college and school signatures.
This manual also includes various applications of these institutional signatures.
DLSU INSTITUTIONAL IDENTIFICATION MANUAL
SIGNATURES OF THE UNIVERSITY, COLLEGES, SCHOOLS, AND CAMPUSES
DE LA SALLE UNIVERSITY LOGO
The logo of De La Salle University has the following parts:
- The five-pointed star at the center is the Signum Fidei star. It is a
sign of faith and is the symbol of the La Salle Brothers (Fraternum
Scholarum Christianarum). The star also means hope. The five points,
bisected into green and white areas, represent benevolence, civility,
humanitarianism, service-oriented goals, and scientific pursuit.
- The two laurel fronds represent glory and honor.
- The motto ‘Religio, Mores, Cultura’ in Arial Bold typeface surmounts
the star and the laurel leaves, forming an arch.
- The name ‘De La Salle University’ in Arial Narrow Typeface serves as a
border around the upper portion of the seal. The word ‘Manila’ in white
Arial typeface is carried at the bottom of the seal.
DE LA SALLE UNIVERSITY CAMPUS NAMES
The official name of all campuses is De La Salle University.
As the main campus, DLSU Manila is referred to as De La Salle University.
The other campuses will have a brand name that bears its geographical location,
namely: DLSU Laguna Campus, DLSU BGC Campus, DLSU McKinley
Microcampus, and DLSU Lian Campus.
Brand Name
➤ De La Salle University (for Manila Campus)
➤ De La Salle University Laguna Campus
➤ De La Salle University BGC Campus
➤ De La Salle University McKinley Microcampus
➤ DLSU Lian Campus
Official Name
➤ De La Salle University
Brand Name Application
- Marketing for external publics (print ads, flyers, billboards, PR materials)
- Internal communications
- Merchandise
- Internal events (student events, conferences, seminars, workshops, trainings)
Official Name Application
- Official documents (government documents, service agreements, MOAs, etc.)
- Official correspondences (i.e. letterheads)
- Research papers and journal citations
- Formal events (conferment, commencement exercises, flyers, billboards, PR materials)
- Calling cards
- Advancement and alumni activities
DE LA SALLE UNIVERSITY INTEGRATED SCHOOL
The logo of De La Salle University has the following parts:
- The signature De La Salle University Integrated School is used on official documents.
- Official documents refer to diplomas, report cards, transcript of records, letterheads, and awards
Br. Andrew Gonzalez FSC College of Education logo
The icon can be seen in different ways: 1) the pages of a book; 2) the movement of wind; and 3) the letter E, which stands for “Education”. Seen as such, the icon signifies dynamism, freedom, constant movement, and energy that propel the mind to take flight and discover new knowledge.
Carlos L. Tiu School of Economics Logo
The icon for the Carlos L. Tiu School of Economics is a stylized rendition of a sphere with a sliced part. This symbol represents both the macro and micro levels of economics. The slice, a portion of the whole, stands for what economics is all about–a study of labor, land, and investments; of money, income, and production; and of taxes and government expenditures of a particular society.
College of Computer Studies logo
A computer monitor is used to symbolize the advancement of modern computer studies. It also stands as a window to the teeming possibilities that modern computer technology holds in the future. The icon echoes the advancements in the curricula of CCS in providing a deeper understanding of modern computer technology.
College of Liberal Arts logo
A ship’s sail for an icon brings to mind voyages, quests, ‘blue oceans,’ and the like, capturing the essential qualities of CLA—creative, open to change, pioneering, and in constant search of knowledge and truth.
College of Science logo
An atom, the most basic component of matter, is used to symbolize the scientific method. It connotes experimentation, which helps us understand the intricacies of fundamental concepts as we further pursue the lessons of science.
Gokongwei College of Engineering logo
One of the greatest inventions, the wheel represents brilliance and innovativeness, as well as something essential. This icon, ubiquitous in the field of engineering, best represents the pioneering achievements of GCOE.
Ramon V. del Rosario College of Business logo
The RVRCOB logo symbolizes a point of intersection or the coming together of different units in the supply chain. The concept of interaction refers not only to business, but also to the intellectual exchanges in the classroom, and to the partnerships with our networks in the academe, government, and industry.
Tañada-Diokno School of Law logo
Scales – the icon for this college is a modern adaptation of a classic symbol for justice. It reflects a forward-looking college that is committed to serve as a key resource of future legal practitioners as well as global leaders with a strong advocacy on human rights and environmental protection, and sustainability.
School of Innovation and Sustainability logo
The symbol captures the vision of a green future, using a stylized leaf to highlight sustainability and the light bulb to represent technology and innovation.
School of Lifelong Learning logo
The turning pages represent the process of learning, which DLSU advocates to be a constant goal and experience for all.
DLSU INSTITUTIONAL IDENTIFICATION MANUAL
THE LOGOTYPE OF DLSU
De La Salle University: typeface Galliard, 90% condensed, normal tracking
THE LOGOTYPE OF
THE COLLEGES AND SCHOOLS
Garamond, regular
Frutiger LT Std 65 Bold
COLOR STANDARD
Garamond, regular
Frutiger LT Std 65 Bold
DLSU INSTITUTIONAL IDENTIFICATION MANUAL
SIGNATURE CONFIGURATIONS
Using the full DLSU signature
Horizontal orientation
It shows the logo placed side by side with the logotype
Vertical orientation
It shows the logo placed side by side with the logotype
Using the DLSU logo alone
The DLSU logo may appear without the logotype. However, the logotype should
never be used without the logo, unless it is part of a text.
Using the DLSU logo and College/School logo together
The DLSU logo side by side the college logos are used for banners, backdrops, print materials, and handouts of events and programs that are organized, funded and/or conducted by the college where the main audience is external to DLSU.
When used together, the DLSU logo should always appear at the left side and the College logo at the right. Note that the ‘De La Salle University’ logotype below the College logo is dropped when the two logos appear together.
USING THE COLLEGE/SCHOOL LOGO ALONE
The college logo is used for banners, backdrops, print materials and handouts of projects and programs that are organized, funded and/or conducted by the college where DLSU is the main audience.
When appearing alone, the College signature composed of the College logo and the ‘De La Salle University’ logotype below it should be used.
USING THE DLSU LOGO, COLLEGE/SCHOOL LOGO AND RESEARCH CENTER LOGO
The University logo always precedes the college logo followed by the college research center logo.
USING THE DLSU AND AFFILIATE INSTITUTION LOGOS
Official collaborative projects and events between colleges, departments, and research centers may use their logo / signature together with the logos of their affiliate institution. University logos/signature always precedes the affiliate institution’s logo. The latter is always placed on the far right.
USING THE DLSU LOGO AND SIGNATURE WITH OFFICE/DEPARTMENT
The University logo precedes the name of the offices of the President, Chancellor, Vice Chancellors, and the units directly reporting to them. On the other hand, the University signature is always above the name of the offices of the President, Chancellor, Vice Chancellors, and the units directly reporting to them.
The University logo precedes the college logo/name followed by the name of the department or office. On the other hand, the University signature is always above the name of the college / school followed by the department or office.
USING THE DLSU SEAL AND SOCIAL MEDIA LOGOS TOGETHER
When used together, the DLSU logo should always appear at the left side and the social media logo(s) at the right. The recommended proportion for the social media logo is 1/4 the height of the DLSU logo. The social media name will have a 1/8 height proportion of the institutional logo using Frutiger Lt Std 65 Bold.
Using the institutional symbol with various IDs in a horizontal orientation
DLSU INSTITUTIONAL IDENTIFICATION MANUAL
COLOR GUIDE
The DLSU signature is originally set in green, while the College logos are originally set in black. There are, however, alternative color schemes that can be used depending on the background hue. These color schemes are offered in view of the preferences and requirements of the user.
ONE-COLOR PRINTING VARIATIONS
The logos in black
The DLSU signature / DLSU logo / College or School signature / College or School logo / social media logos may be set in black if placed on white/ light background.
The logos in green
The DLSU signature / DLSU logo / Campus signature / Campus logo / College or School signature / social media logos may be set in green if placed on white/ light background.
The logos on black/dark background
The DLSU signature / DLSU logo / Campus signature / Campus logo / College or School signature / College or School logo / social media logos may be set in white or green if placed on black/ dark background.
The logos on green background
TWO-COLOR PRINTING VARIATIONS
Using the DLSU logo and College/School logo together
The DLSU logo and the icon in the College/School logo should be in green. The box of the College/School logo should be in black, and the College name in white.
Using the College logo alone
The College/School logo’s icon and the University’s name should be in green and the box in black if placed on white/ light background.
The logos on black/dark background
The DLSU logo and the College/School name and icon should be in white, and the College/School logo box should be in green, if placed on black or dark background.
DLSU INSTITUTIONAL IDENTIFICATION MANUAL
GENERAL RULE ON THE USE OF THE SIGNATURES/LOGOS
A signature is a combination of the University logo and logo type. The offices of the President, Chancellor, Vice Chancellors, and the units directly reporting to them will use a signature in lieu of unique logos.
OFFICE SIGNAGES
Horizontal Orientation
Vertical Orientation
Letterheads
Envelopes
Folders
Flag Banners
Shirts
Pins (logo on black/dark background)
Pins (logo on light background)
Poster with social media logos
Roll-up banner with social media logos
Nimlok Expand with social media logos
De La Salle University Institutional Identification Manual 2025
is published by the Strategic Communications Office of De La Salle University
For feedback, comments, or inquiries email [email protected]
Tel: (632) 8524-4611 loc. 144