De La Salle University Standards for Visual Identity

De La Salle University 
Institutional Identification Manual
2014

1. Introduction
2. Signatures of the University and the Colleges/Schools 

2.1. The Symbols and their Meanings 
2.1.1. De La Salle University logo
2.1.2. Br. Andrew Gonzalez FSC College of Education logo
2.1.3. College of Computer Studies logo
2.1.4. College of Liberal Arts logo
2.1.5. College of Science logo
2.1.6. College of Law logo
2.1.7. Gokongwei College of Engineering logo
2.1.8. Ramon V. Del Rosario College of Business logo
2.1.9. School of Economics logo
2.2.0. DLSU Science and Technology Complex logo
2.2.1. DLSU Integrated School logo
2.2.2. Combination of DLSU STC and Integrated School logos

2.2. Typography
2.2.1. The logotype of DLSU
2.2.2. The logotype of the colleges and schools

2.3. Color Standard
2.3.1. Green
2.3.2. Black

3. Signature Configurations

3.1. Using the full DLSU signature 
Horizontal orientation
Vertical orientation

3.2. Using the DLSU logo alone
Using the DLSU logo and College/School logo together
Using the College/School logo alone

4. Color Guide

One-color printing variations 
4.1.1. The logos in black
4.1.2. The logos in green
4.1.3. The logos on black/dark background

Two-color printing variations
4.2.1. The logos on white/light background
4.2.2. The logos on green background
4.2.3. The logos on black/dark background

General rule on the use of the signatures / logos

Application of the logos

STRATCOM contact information

__________________________________________________________________________________________

1. Introduction

What is the Lasallian brand of education?

In the Philippines, De La Salle University has earned the recognition of being a leader in higher education. Following the faith and charism of St. John Baptist de La Salle—Founder of the Brothers of the Christian Schools and Patron Saint of Teachers—DLSU pursues the development of knowledge by providing an empowering and transformative education. The University is acknowledged for its excellence and service, replete with a deep sense of history and Christian tradition and, at the same time, attuned to the emerging cultures brought about by technological advancements. The growing network of La Salle alumni, leaders, and achievers not only in the country but also in the international scene defines best the quality of Lasallian education.

Such is the essence of De La Salle University, and this distilled description is captured in its official symbol, which has been carried by the Institution since its establishment as a university in 1975.

In 1998, DLSU embarked on reinforcing its image as a trailblazing academic institution that is pro-active in the task of community and nation-building with “The Future Begins Here” brand positioning. With a giant leap into academic marketing, the University has since developed among its community members a strong brand awareness, giving a more focused direction on the way the different sectors of the University conduct official communication. Through the University’s purposeful campaign using various media, “The Future Begins Here” motto has become distinctly associated with DLSU.

The University continues to take crucial steps in its continuing campaign to maintain, protect, and build its image, vis-à-vis the renaming of some of its colleges and the establishment of the DLSU Science and Technology Complex, as well as the incorporation and administration of DLSU-STC’s Integrated School.
The current logos of the DLSU colleges and schools aim to be consistent with the forward-looking, dynamic character that DLSU had communicated to its various stakeholders throughout the past decade. The changes also evoke the image of a young yet capable academic and research leader. Each design has taken into consideration the vision-mission, the fundamental quality, and the directions of the college.

This Institutional Identification Manual provides the guidelines for the consistent use and application of the university signature as well as the colleges and schools’ signatures. This manual also includes the various applications of these institutional signatures.

 

Signatures of the University and the Colleges 

2.1. The Symbols and their Meanings

2.1.1. De La Salle University logo

The logo of De La Salle University has the following parts:
The five-pointed star at the center is the Signum Fidei star. It is a sign of faith and is the symbol of the La Salle Brothers (Fraternum Scholarum Christianarum). The star also means hope. The five points, bisected into green and white areas, represent benevolence, civility, humanitarianism, service-oriented goals, and scientific pursuit.
The two laurel fronds represent glory and honor.
The motto ‘Religio, Mores, Cultura’ in Futura Bold typeface surmounts the star and the laurel leaves, forming an arch.
The name ‘De La Salle University’ in Futura Bold Typeface serves as a border around the upper portion of the seal. The word ‘Manila’ in white Futura Bold typeface is carried at the bottom of the seal.

 

2.1.2. Br. Andrew Gonzalez FSC College of Education logo

 

The icon can be seen in different ways:  1) the pages of a book;   2) the movement of wind; and 3) the letter E, which stands for “Education”.
Seen as such, the icon connotes dynamism, freedom, constant movement, and the energy that propels the mind to take flight and discover new knowledge.

2.1.3. College of Computer Studies logo

A computer monitor is used to symbolize the advancement of modern computer studies. It also stands as a window to the teeming possibilities that modern computer technology holds in the future. The icon echoes the advancements in the curricula of CCS in providing a deeper understanding of modern computer technology.

 

2.1.4. College of Liberal Arts logo

A ship’s sail for an icon brings to mind voyages, quests, ‘blue oceans,’ and the like, capturing the essential qualities of CLA—creative, open to change, pioneering, and in constant search of knowledge and truth.

 

2.1.5. College of Science logo

An atom, the most basic component of matter, is used to symbolize the scientific method. It connotes experimentation, which helps us understand the intricacies of fundamental concepts as we further pursue the lessons of science.

 

2.1.6. College of Law logo

Scales, which are a classic symbol for justice, are used as a symbol for this college. The modern adaptation of a classic symbol offers a new way of looking at things, the way the college hopes to be seen—a college that will serve as a leading resource of future legal practitioners and future leaders, as well as a strong advocate of human rights and environmental protection.

 

2.1.7. Gokongwei College of Engineering logo

One of the greatest inventions, the wheel represents brilliance and innovativeness, as well as something essential. This icon, ubiquitous in the field of engineering, best represents the pioneering achievements of GCOE.

 

2.1.8. Ramon V. del Rosario College of Business logo

The logo symbolizes a point of intersection or the coming together of different units in the supply chain. The concept of interaction refers not only to business, but also to the intellectual exchanges in the classroom, to the University’s academic linkages, and to the RVRCOB being a resource to the nation.

 

2.1.9.  School of Economics logo

The icon for the School of Economics is a stylized rendition of a sphere with a sliced part. This symbol represents both the macro and micro levels of economics. The slice, a portion of the whole, stands for what economics is all about–a study of labor, land, and investments; of money, income, and production; and of taxes and government expenditures of a particular society.

 

2.2.0. DLSU Science and Technology Complex logo

Like chemical elements going through various processes to be produced, the De La Salle University Science and Technology Complex is engaged in a dynamic, constant process of pushing the boundaries of knowledge in the fields of science and technology. The process of innovation is represented by the circles going beyond borders. The movement connotes the formation of the next great idea.

 

2.2.1.  De La Salle University Integrated School logo

  • The signature De La Salle University Integrated School is used on official documents.
  • Official documents refer to diplomas, report cards, transcript of records, letterheads, and awards.

 

2.2.2.  Combination of DLSU STC logo and Integrated School signature

De La Salle University Science and Technology Complex is a concept, more than a reference to a location or a physical space. The use of this signature emphasizes that the Integrated School has a science-oriented curriculum, and that it is an emerging resource in science and technology. The DLSU-STC logo reinforces the University’s mission-vision as a technological hub for the region.

It is in this context that the signature is used on university collaterals such as exhibit materials and posters as well as print and digital materials, including brochures and publications.

 

2.2. Typography

2.2.1. The logotype of DLSU 

De La Salle University: typeface Galliard, 90% condensed, normal tracking.

 

2.2.2. The logotype of the colleges and schools

Garamond, regular
Frutiger LT Std 65 Bold

 

2.3. Color Standard

 

2.3.1. Green

Pantone 349C

C=100
M=0
Y=91
R=0
G=112
B=60

 

2.3.2. Black: Solid black.

Other possible combinations such as halftones or combinations are not allowed.

 

3. Signature Configurations

3.1. Using the full DLSU signature

Horizontal orientation
It shows the logo placed side by side with the logotype.

Vertical orientation
It shows the logo centered above the logotype.

 

3.2. Using the DLSU logo alone

The DLSU logo may appear without the logotype. However, the logotype should never be used without the logo, unless it is part of a text.

 

3.3. Using the DLSU logo and College/School logo together

When used together, the DLSU logo should always appear at the left side and the College logo at the right. Note that the ‘De La Salle University’ logotype below the College logo is dropped when the two logos appear together.

 

3.4. Using the College/School logo alone

When appearing alone, the College signature composed of the College logo and the ‘De La Salle University’ logotype below it should be used.

 

4. Color Guide
The DLSU signature is originally set in green, while the College logos are originally set in black. There are, however, alternative color schemes that can be used depending on the background hue. These color schemes are offered in view of the preferences and requirements of the user.

 

4.1. One-color printing variations 

4.1.1. The logos in black

The DLSU signature / DLSU logo / College or School signature / College or School logo may be set in black if placed on white/ light background.

 

4.1.2. The logos in green 

The DLSU signature / DLSU logo / College or School signature / College or School logo may be set in green if placed on white/ light background.

 

4.1.3. The logos on black/dark background 

The DLSU signature / DLSU logo / College or School signature / College or School logo may be set in white or green if placed on black/ dark background.

 

4.2.Two-color printing variations

4.2.1.The logos on white/light background 

Using the DLSU logo and College/School logo together

The DLSU logo and the icon in the College/School logo should be in green. The box of the College/School logo should be in black, and the College name in white.

 

Using the College logo alone

The College/School logo’s icon and the University’s name should be in green and the box in black if placed on white/ light background.

 

4.2.2.The logos on green background

4.2.3.The logos on black/dark background 

The DLSU logo and the College/School name and icon should be in white, and the College/School logo box should be in green, if placed on black or dark background.

 

5. General rule on the use of the signatures/logos

There should be no alteration in the configuration of the signatures / logos outside what is specified in this manual. Changes in the color, font, layout, and design are not allowed.

 

6. Application of the logos

    • Letterheads

 

    • Envelopes

 

    • Folders

 

    • Flag/banners

 

    • Shirts

 

    • Pins (logo on black/dark background)

 

 

 

Contact information

DLSU Office for Strategic Communications
Tel. nos. : 526-5913 / 526-4237 / 5244611 loc. 144 or 246

De La Salle University
Institutional Identification Manual
2019

Introduction

Signatures of the University, Colleges/School and Campuses

The Symbols and their Meanings

De La Salle University logo
De La Salle University Campus names
De La Salle University Integrated School logo
Br. Andrew Gonzalez FSC College of Education logo
College of Computer Studies logo
College of Liberal Arts logo
College of Science logo
College of Law logo
Gokongwei College of Engineering logo
Ramon V. Del Rosario College of Business logo
School of Economics logo

Typography

The logotype of DLSU
The logotype of the colleges and school

Color Standard

Green
Black

Signature Configurations

Using the full DLSU signature

Horizontal orientation
Vertical orientation
Using the DLSU logo alone
Using the DLSU logo and College/School logo together
Using the College/School logo alone
Using the DLSU logo, College/School logo and research center logo
Using the DLSU logos and affiliate institution logos
Using the DLSU logo and signature with office / department
Using the DLSU seal and social media logos together

Color Guide

One-color printing variations

The logos in black
The logos in green
The logos on black/dark background
The logos on green background

Two-color printing variations

The logos on white/light background
The logos on black/dark background

General rule on the use of the signatures / logos

Application of the logos

What is the
Lasallian
brand of
education?

In the Philippines, De La Salle University has earned the recognition of being a leader in higher education. Following the faith and charism of St. John Baptist de La Salle—Founder of the Brothers of the Christian Schools and Patron Saint of Teachers—DLSU pursues the development of knowledge
by providing an empowering and transformative education. The University is acknowledged for its excellence and service, replete with a deep sense of history and Christian tradition and, at the same time, attuned to the emerging cultures brought about by technological advancements. The growing network of La Salle alumni, leaders, and achievers not only in the country but also in the international scene defines best the quality of Lasallian education.

Such is the essence of De La Salle University, and this distilled description is captured in its official symbol, which has been carried by the Institution since its establishment as a university in 1975.

In 1998, DLSU embarked on reinforcing its image as a trailblazing academic institution that is pro-active in the task of community and nationbuilding with “The Future Begins Here” brand positioning. With a giant leap into academic marketing, the University has since developed among its community members a strong brand awareness, giving a more focused direction on the way the different sectors of the University conduct official communication. Through the University’s purposeful campaign using various media, “The Future Begins Here” motto has become distinctly associated with DLSU.

The University continues to take crucial steps in its continuing campaign to maintain, protect, and build its image, vis-à-vis the renaming of some of its colleges and campuses.

The current logos of the DLSU colleges and schools aim to be consistent with the forward-looking, dynamic character that DLSU had communicated to its various stakeholders throughout the past decade. The changes also evoke the image of a capable academic and research leader. Each design has taken into consideration the vision-mission, the fundamental quality, and the
directions of the college. This Institutional Identification Manual provides the guidelines for the consistent use and application of the university signature as well as the college and school signatures.
This manual also includes the various applications of these institutional signatures.

DLSU INSTITUTIONAL IDENTIFICATION MANUAL

Signatures of the University, Colleges and Campuses

DE LA SALLE UNIVERSITY LOGO

The logo of De La Salle University has the following parts:

  • The five-pointed star at the center is the Signum Fidei star. It is a
    sign offaith and is the symbol of the La Salle Brothers (Fraternum
    ScholarumChristianarum). The star also means hope. The five points,
    bisected into green and white areas, represent benevolence, civility,
    humanitarianism, service-oriented goals, and scientific pursuit.
  • The two laurel fronds represent glory and honor.
  • The motto ‘Religio, Mores, Cultura’ in Arial Bold typeface surmounts
    the star and the laurel leaves, forming an arch.
  • The name ‘De La Salle University’ in Arial Narrow Typeface serves as a
    borderaround the upper portion of the seal. The word ‘Manila’ in white
    Arial typeface is carried at the bottom of the seal.

DE LA SALLE UNIVERSITY Campus names

The logo of De La Salle University has the following parts:

The official name of all campuses is De La Salle University.

As the main campus, DLSU Manila is referred to as De La Salle University.
The other campuses will have a brand name that bears its geographical location,
namely: DLSU Laguna Campus, DLSU Makati Campus, and
DLSU BGC Campus.

Brand Name

➤  De La Salle University (for Manila Campus)

➤  De La Salle University Laguna Campus

➤  De La Salle University Makati Campus

➤  De La Salle University BGC Campus

Official Name

➤  De La Salle University

Brand Name Application

  • Marketing for external publics (print ads, flyers, billboards, PR materials)
  • Internal communications Merchandise
  • Internal events (student events, conferences, seminars, workshops, trainings)

Official Name Application

  • Official documents (government documents, service agreements, MOAs, etc.)
  • Official correspondences (i.e. letterheads)
  • Research papers and journal citations
  • Formal events (conferment, commencement exercises) flyers, billboards, PR materials)
  • Calling cards
  • Advancement and alumni activities

DE LA SALLE UNIVERSITY INTEGRATED SCHOOL

The logo of De La Salle University has the following parts:

  • The signature De La Salle University Integrated School is used on official documents.
  • Official documents refer to diplomas, report cards, transcript of records, letterheads, and awards

Br. Andrew Gonzalez FSC College of Education logo
The icon can be seen in different ways: 1) the pages of a book; 2) the movement of wind; and 3) the letter E, which stands for “Education”. Seen as such, the icon signifies dynamism, freedom, constant movement, and energy that propel the mind to take flight and discover new knowledge.

College of Computer Studies logo
A computer monitor is used to symbolize the advancement of modern computer studies. It also stands as a window to the teeming possibilities that modern computer technology holds in the future. The icon echoes the advancements in the curricula of CCS in providing a deeper understanding of modern computer technology

College of Liberal Arts logo
A ship’s sail for an icon brings to mind voyages, quests, ‘blue oceans,’ and the like, capturing the essential qualities of CLA—creative, open to change, pioneering, and in constant search of knowledge and truth.

College of Science logo
An atom, the most basic component of matter, is used to symbolize the scientific method. It connotes experimentation, which helps us understand the intricacies of fundamental concepts as we further pursue the lessons of science.

College of Law logo
Scales – the icon for this college is a modern adaptation of a classic symbol for justice. It reflects a forward-looking college that is committed to serve as a key resource of future legal practitioners as well as global leaders with a strong advocacy on human rights and environmental protection.

Gokongwei College of Engineering logo
One of the greatest inventions, the wheel represents brilliance and innovativeness, as well as something essential. This icon, ubiquitous in the field of engineering, best represents the pioneering achievements of GCOE.

Ramon V. del Rosario College of Business logo
The logo symbolizes a point of intersection or the coming together of different units in the supply chain. The concept of interaction refers not only to business, but also to the intellectual exchanges in the classroom, to the University’s academic linkages, and to the RVR COB being a resource to the nation.

School of Economics logo
The icon for the School of Economics is a stylized rendition of a sphere with a sliced part. This symbol represents both the macro and micro levels of economics. The slice, a portion of the whole, stands for what economics is all about–a study of labor, land, and investments; of money, income, and production; and of taxes and government expenditures of a particular society

DLSU INSTITUTIONAL IDENTIFICATION MANUAL

THE LOGOTYPE OF DLSU

De La Salle University: typeface Galliard, 90% condensed, normal tracking

THE LOGOTYPE OF
THE COLLEGES AND SCHOOLS

Garamond, regular
Frutiger LT Std 65 Bold

COLOR STANDARD

Garamond, regular
Frutiger LT Std 65 Bold

DLSU INSTITUTIONAL IDENTIFICATION MANUAL

SIGNATURE CONFIGURATIONS

Using the full DLSU signature

Horizontal orientation
It shows the logo placed side by side with the logotype

Vertical orientation
It shows the logo placed side by side with the logotype

Using the DLSU logo alone
The DLSU logo may appear without the logotype. However, the logotype should
never be used without the logo, unless it is part of a text.

Using the DLSU logo and College/School logo together

The DLSU logo side by side the college logos are used for banners, backdrops, print materials, and handouts of events and programs that are organized, funded and/or conducted by the college where the main audience is external to DLSU.

When used together, the DLSU logo should always appear at the left side and the College logo at the right. Note that the ‘De La Salle University’ logotype below the College logo is dropped when the two logos appear together.

USING THE COLLEGE/SCHOOL LOGO ALONE

The college logo is used for banners, backdrops, print materials and handouts of projects and programs that are organized, funded and/or conducted by the college where DLSU is the main audience.

When appearing alone, the College signature composed of the College logo and the ‘De La Salle University’ logotype below it should be used.

USING THE DLSU LOGO, COLLEGE/SCHOOL LOGO AND RESEARCH CENTER LOGO

The University logo always precedes the college logo followed by the college research center logo.

USING THE DLSU AND AFFILIATE INSTITUTION LOGOS

Official collaborative projects and events between colleges, departments, and research centers may use their logo / signature together with the logos of their affiliate institution. University logos/signature always precedes the affiliate institution’s logo. The latter is always placed on the far right.

USING THE DLSU LOGO AND SIGNATURE WITH OFFICE/DEPARTMENT

The University logo precedes the name of the offices of the President, Chancellor, Vice Chancellors, and the units directly reporting to them. On the other hand, the University signature is always above the name of the offices of the President, Chancellor, Vice Chancellors, and the units directly reporting to them.

The University logo precedes the college logo/name followed by the name of the department or office. On the other hand, the University signature is always above the name of the college / school followed by the department or office.

USING THE DLSU LOGO AND SIGNATURE WITH OFFICE/DEPARTMENT

The University logo precedes the name of the offices of the President, Chancellor, Vice Chancellors, and the units directly reporting to them. On the other hand, the University signature is always above the name of the offices of the President, Chancellor, Vice Chancellors, and the units directly reporting to them.

Using the institutional symbol with various IDs in a horizontal orientation

DLSU INSTITUTIONAL IDENTIFICATION MANUAL

COLOR GUIDE

The DLSU signature is originally set in green, while the College logos are originally set in black. There are, however, alternative color schemes that can be used depending on the background hue. These color schemes are offered in view of the preferences and requirements of the user.

ONE-COLOR PRINTING VARIATIONS

The logos in black
The DLSU signature / DLSU logo / College or School signature / College or School logo / social media logos may be set in black if placed on white/ light background.

The logos in green
The DLSU signature / DLSU logo / Campus signature / Campus logo / College or School signature / social media logos may be set in green if placed on white/ light background.

The logos in green
The DLSU signature / DLSU logo / Campus signature / Campus logo / College or School signature / social media logos may be set in green if placed on white/ light background.