Bachelor of Arts (AB) in Communication Arts
Degree Codes: Program- AB-CA Plan- AB-CA

The Communication Arts Program in Production is designed to introduce the student to the media – particularly print, film, radio, photography and television. The specific objectives are:


  1. To introduce the students to media history, criticism, and theory.
  2. To create an environment conducive to a practical experience of media production
  3. To expose the students to the realities of Philippine mass media
  4. To challenge the students to explore the developmental role of media in society.

With these objectives in mind, the program in production consists of theoretical and practical courses. The regular LIA major is trained to integrate the following areas of production: photography, film and video, print and broadcast.


Core Courses:

Introduction to Theory and History: Print (INPRINT)
3 units
An introduction to the history, theories and processes of the print medium.

Introduction to Theory and History: Film (INTROFI)
3 units
An introduction to the history, theories and processes of film.

Introduction to Theory and History: Broadcasting (INBROAD)
3 units
An introduction to the history, theories, and processes of the broadcast media (radio and television)

Introduction to Research for Production (INTRORE)
3 units
Will no longer cover communication theory, as this can be covered in the relevant INTRO courses. Rather it will focus on principles and methods of research for production, and textual analysis.

Introduction to Photography for Communication Majors (FOTOCOM)
3 units
An introduction to imaging, covering shooting, developing and printing.


Workshop on Video Production (VIDPROD)
3 units
An introduction to the theory and practice of visualization. This is a workshop in developing and producing ideas into images by learning the fundamentals of film production and developments in digital video production.
Pre-requisite: FOTOCOM

Radio Production (RADIPRO)
3 units
A workshop in radio production from script to tape. Participants produce various programs such as interviews, documentaries and dramas.
Pre-requisite: INBROAD

Print Production (PRINPRO)
3 units
A workshop in the production of newspaper and newsmagazines combining the traditional concepts of typography and graphic design with digital media, e.g. desktop publishing and publishing on the Internet.
Pre-requisites: INPRINT, ARTCOMP

Television Production (TELEPRO)
3 units
A workshop in television production – from script to top screen. Participants produce projects of different formats.
Pre-requisites: RADIPRO, VIDPROD

Film Video Production Management (FILMMAN)
3 units
The course deals with the business aspects of film and video production.
Pre-requisites: INTROFI, VIDPROD

Broadcast Journalism Management (BRODMAN)
3 units
The course deals with the different problems of running a radio or television station for broadcast journalism production in the Philippines.
Pre-requisite: Senior standing.

Print Production Management (PRINMAN)
3 units
The course deals with printing from the point of view of the publisher and the printer.
Pre-requisite: Senior standing.

Professional Practices in Photography (FOTPRAC)
3 units
This course prepares the student to develop professional practices in the field of photography.
Pre-requisite: Senior standing

Mass Media and Society (SOCIETY)
3 units
A study of the issues concerning mass media and society.
Pre-requisites: INPRINT, INTROFI, INBROAD, FOTOCOM, INTRORE

Projects in Communication 1 (PROJCO1)
1.5 units
An independent study where student write a thesis proposal under the guidance of a thesis adviser. Students may write a thesis on a research or an applied project.
Pre-requisite: Senior standing

Projects in Communication 2 (PROJCO2)
1.5 units
An independent study where students execute under the guidance of an adviser the approved proposed thesis in Projects in Communication 1.
Pre-requisite: PROJCO1

Cognate Courses

Cognate Courses for in Photography

History and Aesthetic Theories of Photography (FOTESTH)
3 units
A course on the history and basic aesthetic principles of photography.
Pre-requisite: FOTOCOM

Adobe Photoshop (FOTSHOP)
3 units
A workshop during the Adobe Photoshop software to manipulate digitized photographs.
Pre-requisites: PRINPRO, FOTOCOM

Photo Essay (FOTESAY)
3 units
A workshop on how to create essay through the language of photography.
Pre-requisites: FOTOCOM, INTRORE

Studios Photography (STUDIOS)
3 units
A workshop on photography under the controlled condition of studio (portraiture, product photography)
Pre-requisite: FOTOCOM

Photojournalism (FOTJORN)
3 units
A workshop on the theories and practice of photojournalism or newsphotography.
Pre-requisite: FOTOCOM

Light and Photography (FOTOLIT)
3 units
A workshop on the creation of photographs under all possible lighting conditions.
Pre-requisite: FOTOCOM

Masters in Photography (MASFOTO)
3 units
A theory and production course on the practice of master photographers.
Pre-requisite: FOTOCOM

Color Photography (FOCOLOR)
3 units
An introductory production workshop on color photography.
Pre-requisite: FOTOCOM

Photography in Advertising (PHOTOAD)
3 units
A production workshop on photography as required in advertising (product, portrait, architectural, institutional etc.)
Pre-requisite: FOTOCOM

Art Direction in Photography (ADPHOTO)
3 units
A production workshop on art directing for photography.
Pre-requisite: FOTOCOM

Cognate Courses in Print and Broadcast Journalism

Broadcast Programming (PROGRAM)
3 units
A study of program planning and developing in radio and television.
Pre-requisite: INBROAD

Design in Print Communication (DEPRICO)
3 units
A workshop on graphic design focusing on the study and application of the Aldus Pagemaker software in the production newspapers and magazines at the camera ready stage of the printing process.
Pre-requisites: PRINPRO, INPRINT

Design in Television (DESTELE)
3 units
A workshop in production design for television.
Pre-requisites: INBROAD, TELEPRO

News and Feature Writing (NEWSRIT)
3 units
A writing workshop in news and feature stories for newspapers and magazines.
Pre-requisite: INPRINT

The Philippine Press (FILPRES)
3 units
A course on the history and theories of journalism focusing on the Philippine press.
Pre-requisite: INPRINT

Broadcast Journalism (BROJORN)
3 units
A workshop on the production of projects for television and radio.
Pre-requisites: INBROAD, INPRINT

Electronic News Gathering (ENGNEWS)
3 units
A workshop on the production of broadcast news through electronic news gathering methods.
Pre-requisites: INBROAD, BROJORN, VIDPROD

Photojournalism (FOTJORN)
3 units
A workshop on the theories and practice of photojournalism or newsphotography.
Pre-requisite: FOTOCOM

Cognate Courses in Film and Video

The Documentary in Film and Video (DOCFILM)
3 units
A workshop on the study of the nature, history, and production techniques of film and video documentary.
Pre-requisite: INTROFI

Design in Film (DESFILM)
3 units
A workshop on production design on film.
Pre-requisite: INTROFI

Film Animate (ANIMATE)
3 units
A workshop on basic video animation.
Pre-requisites: INTROFI, VIDPROD

Film Theory and Criticism (THEORIE)
3 units
A course developing students’ knowledge of film aesthetics with a historical overview of film theory. It introduces the students to the critical perspective with which to evaluate motion pictures.
Pre-requisite: INTROFI

Performance in Media (PERFORM)
3 units
A workshop in performance for radio, television and film.
Pre-requisites: INTROFI, VIDPROD

Post Production Techniques (POSPROD)
3 units
A workshop on digital post production techniques.
Pre-requisites: INTROFI, VIDPROD

Basic Cinematography (CINEMAT)
3 units
A workshop on the craft of cinematography, with emphasis on lighting and camera operation. Exercise are done in video.
Pre-requisites: INTROFI, VIDPROD

Masters in Film (MASFILM)
3 units
The course showcases the major works in world cinema. The masters include masters like Bergman, Griffith, Fellini, Kurosawa, Zang Yimou and Brocka. The entire course may be devoted to the works of an individual filmmaker.

Aesthetics of Film and Video (ESTHETE)
3 units
This course deals with the techniques of television and film production. Two objectives are paramount – to learn how the various techniques are produced and to understand why they work.

Feature Film (FEATURE)
3 units
A workshop on the production of feature films using video. The course deals with film and video feature and the art of storytelling through moving images and sounds. Emphasis will be given to the short subject.
Pre-requisites: INTROFI, WRIFILM, VIDPROD

Writing for Film (WRIFILM)
3 units
A workshop on the writing and developing of screenplays.
Pre-requisites: INTROFI, VIDPROD

Cognate Courses that can be taken by any LIA major

Popular Culture (POPCULT)
3 units
An introduction to popular culture. The course includes a critical study of the popular media, from comics to film.

Seminar in Production Planning (PROPLAN)
3 units
Participants in this seminar develop projects for print, film, radio, or television-focusing on the role of the producer.
Pre-requisite: Senior standing