The De La Salle University Marketing Management Department envisions itself as the country’s first choice source of BS and MS graduates in the marketing and advertising professions who will make significant and important contributions to industry and the continuously changing social fabric of the country.
It is also the reservoir of competent professional consultants who bridge the gap between the academe and industry. The faculty foresees its development into an industry research-based and practical source of strategy and expertise in the various marketing fields.
It is committed to the unrelenting pursuit of excellence in teaching and research through the use of state-of-the-art technology, through the constant development and implementation of innovative academic programs that are attuned to the changing needs of Southeast Asia, and through the continuous enhancement of the academic and professional credentials, teaching skills, and research capabilities of the faculty.
Guided by the Vision, the DLSU Marketing Department is committed:
The proposed major program aims to provide manpower to the advertising or advertising-related industry. It shall offer marketing communications companies particularly advertising agencies a dedicated, properly trained, skilled, and value oriented advertising professional who can work in the area of account management, creative, production, media, and marketing services. The experiential skills the student will undergo shall hopefully minimize the huge cost of training an unprepared advertising employee. The program's graduates shall be the university's contribution to the roster of talents the industry constantly looks for.