TABLE OF CONTENTS
The Contributors
RESEARCH ARTICLES
Lagged Effect of TV Advertising on Sales of an Intermittently Advertised Product
Cesar C. Rufino
Lost and Found Again: Subjective Norm in Gym Membership
Octavia Leeman | Jaime S. Ong
A Preliminary Exploration of Generational Similarities and Differences in Values between the United States, United Kingdom, Iceland, Japan, Korea, Colombia and the Philippines
Arnel Onesimo O. Uy | Edward F. Murphy Jr. | Regina A. Greenwood | Jaime A. Ruiz Gutierrez | Terrell G. Manyak | Bahaudin Mujtaba
Benchmarking the Home Pages of the Top Multinational Manufacturing Corporations in the Philippines
Jeden O. Tolentino
The Patent System and the Quest for Affordable Medicines
Christopher E. Cruz
Planning or Warfare: On Urban Allocation of Land
Syed Abdus Samad