Consumer Preferences – based Online-Shopping System: Innovative Technological Approach
Authors: Jonalyn Mae E. Aranda, Jefferson Rey J. Arroyo, Muel Fred L. Ruiz
Abstract
Electronics commerce, e-commerce or trading enables online businesses, physical retail stores and individuals to buy and sell items on the Internet. This network permits individuals to do business without the constraint of distance and time. The existence of augmented Reality (AR) is an upgraded adaptation of the physical environment and digital visual elements used among companies involved in mobile computing and business applications. The augmented reality online commercial application was developed as an addition to the norm of webpage based content technology, where the access is available in a multitude of internet ready devices. The main objective of this study is to bring into the light the potential impact of augmented reality towards online shopping or e-commerce systems. In this study, a comparative analysis and usability study was conducted to convey the likeness and differences of augmented reality technology with virtual reality (VR) and traditional applications in e-commerce system context. Essential factors that distinguish the display and utilization capability of AR e-commerce system from each other are presented. Factors related to social, governmental or economical, limit or shape the way technology is promoted by reality, as well as consumer acceptance. A person’s individual reactions and attitudes by means of how it is viewed and the observer’s reference to it are compared. Large-scale adoption of AR technology may require some features and key technologies to frame as basis for future research agenda.