The MS and Diploma in Marketing Programs aim to prepare individuals with prior work experience or very satisfactory academic accomplishments for significant management responsibilities in the field of marketing, either in the private or public sector. It can also prepare individuals to join the teaching profession. A broad curriculum provides comprehensive exposure in all aspects of marketing. Students learn and apply theoretical marketing knowledge in a practitioner context, acquiring all of the skills necessary to remain competitive and advanced their careers in the Philippines and internationally.
The MS Marketing Program emphasizes active learning through case studies, “real-world” group, class discussion, and involvement with Philippine businesses.