The MS and Diploma in Entrepreneurship aims to develop competent and globally oriented entrepreneurs for small and medium-sized Philippine Enterprises. It focuses primarily on the professional development needs and skills of people who are involved in start-up operations of new business ventures. These include (a) identification of a consumer need and the preparation of feasibility studies, (b) product planning and development, (c) pricing, channel and promotions development, and (d) over-all management to play a leading role of an established private or family-run business as wells as those who are engaged in business partnerships. A subsidiary aim of the program is also to develop academic researchers in the dynamic field of entrepreneurship.
The core of the program provides the theoretical and practical training required to produce a comprehensive 5-year business development plan that integrates marketing, organizational behavior, and financial planning. This will use a flexible corporate strategy, the major component of the business plan, which can be capable of attracting capital and equity investors, venture capitalists and others. This program also provides professional capabilities for managers with entrepreneurial outlook who wish to generate new ventures under the corporate setting. Specifically, the program aims to enhance the knowledge, skills and values of students or entrepreneurship regarding the following:
Excellence in enterprise development and management through innovative business leadership.
Management of change and new opportunities rather than administration of established enterprises.
Attention to integrating knowledge through interdisciplinary approaches rather than separating knowledge into functional specialties.
Leading edge theory to seek practical solutions of complex real-world problems.
Issues facing entrepreneurs and growing companies and providing a set of tools for addressing those challenges.
Duration of the Program
The program normally takes two years (six trimester) on a part-time basis to complete the coursework. Another year is allotted to accomplish the final requirements such as the written comprehensive exam, journal publication, and the thesis.
Duration of the Program
The program normally takes two years (six trimester) on a part-time basis to complete the coursework. Another year is allotted to accomplish the final requirements such as the written comprehensive exam, journal publication, and the thesis.
