The program is designed to develop students for entrepreneurial or corporate work in marketing management and for them to be trainable for higher responsibilities in the same firm. The students are taught the theories and concepts in the classroom, and then they are given training on the practical aspects of the various areas of marketing by exposure to actual work situations through assignments in organizations (either for profit or non-profit). Students are assigned to research on specific marketing topics, and their findings through interviews with marketing practitioners are presented in class. Finally, the Studentsare able to integrate all their learning’s in the major courses in Practicum Program where they work for 300 hours (during their last term) in a firm earlier qualified and approved by the department. For this purpose, a final paper in the form of a Marketing Plan, a Service Plan or a Research Study ensures that the graduate in the Marketing Management Program is prepared to undertake managerial type of marketing work here in the Philippines or in the Asia-Pacific region.

The Marketing Management student should be able to complete 171 academic units, and 12 non-academic units in the span of 10 terms culminating with an On-the-job Training/Thesis Writing Trimester.