The Bachelor of Science in Advertising Management is a course that is designed for students who intend to pursue a professional career in the advertising-related industry here in the Philippines or in the Asia-Pacific region. He/She may be employed as an advertising executive of the advertising department of a client company, an advertising agency, a production house or an advertising support service company, an advertising and promotions department of a media company, or he/she may decide to put up his/her own advertising company. The course enhances the managerial, strategic planning, creative and media abilities of the student so that he/she can work in any of the major departments of an advertising agency or in a marketing communications set-up. Finally, the course is in answer to the clamor of the advertising practitioners to provide them that much needed manpower to further professionalize the industry.