Women in the Digital Age: Perceptions, Interests and Brand Preferences

Women in the Digital Age: Perceptions, Interests and Brand Preferences

Project Director:  Dr. Maria Luisa C. Delayco
Funding Agency:  Influential Brands

This study sought to contribute best practices to the knowledge pool, so that companies can produce quality and meaningful brands that influence and impact our environment, living standard, lifestyles and future. This was to be done through an online survey with working women aged 26 to 50 to understand their perceptions, interests, and brand preferences. A sample size of 600 randomly selected participants in Manila was invited to participate in the complete online survey. The study was part of a larger project that would present insights from different countries in Asia through a conference.

Key words: brand influence, lifestyle, best practices, women in Asia