Signatures of the University, Colleges/School and CampusesThe Symbols and their MeaningsDe La Salle University logo TypographyThe logotype of DLSU Color StandardGreen |
Signature ConfigurationsUsing the full DLSU signatureHorizontal orientation |
Color GuideOne-color printing variationsThe logos in black Two-color printing variationsUsing the DLSU logo and College/School logo together General rule on the use of the signatures / logosApplication of the logosOffice Signages Horizontal orientation |
What is the
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The logo of De La Salle University has been carried by the Institution since its establishment as a university in 1975.
In the Philippines, De La Salle University has earned the recognition of being a leader in higher education. Following the faith and charism of St. John Baptist de La Salle—Founder of the Brothers of the Christian Schools and Patron Saint of Teachers—DLSU serves as a major national resource through its transformative education, impactful research, and strong service-learning and community engagement.
The University is acknowledged for its excellence and service, replete with a deep sense of history and Christian tradition and, at the same time, attuned to the emerging cultures brought about by technological advancements. |
The growing network of La Salle alumni–leaders and achievers not only in the country but also in the international scene–defines best the quality of Lasallian education.
In 1998, DLSU reinforced its image as a trailblazing academic institution that is pro-active in the task of community and nation-building with “The Future Begins Here” brand positioning. The University takes crucial steps in its continuing campaign to maintain, protect, and build its image amid various developments.
This Institutional Identification Manual provides the guidelines for the consistent use and application of the university signature as well as the college and school signatures.
This manual also includes various applications of these institutional signatures. |
DE LA SALLE UNIVERSITY LOGOThe logo of De La Salle University has the following parts:
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DE LA SALLE UNIVERSITY CAMPUS NAMESThe official name of all campuses is De La Salle University.
As the main campus, DLSU Manila is referred to as De La Salle University. The other campuses will have a brand name that bears its geographical location, namely: DLSU Laguna Campus, DLSU BGC Campus, DLSU McKinley Microcampus, and DLSU Lian Campus. |
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| Brand Name | Official Name | Brand Name Application | Official Name Application |
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| ➤ De La Salle University (for Manila Campus) ➤ De La Salle University Laguna Campus ➤ De La Salle University BGC Campus ➤ De La Salle University McKinley Microcampus ➤ DLSU Lian Campus |
➤ De La Salle University |
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The logo of De La Salle University has the following parts:
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Br. Andrew Gonzalez FSC College of Education logoThe icon can be seen in different ways: 1) the pages of a book; 2) the movement of wind; and 3) the letter E, which stands for “Education”. Seen as such, the icon signifies dynamism, freedom, constant movement, and energy that propel the mind to take flight and discover new knowledge. |
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Carlos L. Tiu School of Economics LogoThe icon for the Carlos L. Tiu School of Economics is a stylized rendition of a sphere with a sliced part. This symbol represents both the macro and micro levels of economics. The slice, a portion of the whole, stands for what economics is all about–a study of labor, land, and investments; of money, income, and production; and of taxes and government expenditures of a particular society. |
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College of Computer Studies logoA computer monitor is used to symbolize the advancement of modern computer studies. It also stands as a window to the teeming possibilities that modern computer technology holds in the future. The icon echoes the advancements in the curricula of CCS in providing a deeper understanding of modern computer technology. |
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College of Liberal Arts logoA ship’s sail for an icon brings to mind voyages, quests, ‘blue oceans,’ and the like, capturing the essential qualities of CLA—creative, open to change, pioneering, and in constant search of knowledge and truth. |
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College of Science logoAn atom, the most basic component of matter, is used to symbolize the scientific method. It connotes experimentation, which helps us understand the intricacies of fundamental concepts as we further pursue the lessons of science. |
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Gokongwei College of Engineering logoOne of the greatest inventions, the wheel represents brilliance and innovativeness, as well as something essential. This icon, ubiquitous in the field of engineering, best represents the pioneering achievements of GCOE. |
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Ramon V. del Rosario College of Business logoThe RVRCOB logo symbolizes a point of intersection or the coming together of different units in the supply chain. The concept of interaction refers not only to business, but also to the intellectual exchanges in the classroom, and to the partnerships with our networks in the academe, government, and industry. |
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Tañada-Diokno School of Law logoScales – the icon for this college is a modern adaptation of a classic symbol for justice. It reflects a forward-looking college that is committed to serve as a key resource of future legal practitioners as well as global leaders with a strong advocacy on human rights and environmental protection, and sustainability. |
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School of Innovation and Sustainability logoThe symbol captures the vision of a green future, using a stylized leaf to highlight sustainability and the light bulb to represent technology and innovation. |
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School of Lifelong Learning logoThe turning pages represent the process of learning, which DLSU advocates to be a constant goal and experience for all. |
De La Salle University: typeface Galliard, 90% condensed, normal tracking
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THE LOGOTYPE OFTHE COLLEGES AND SCHOOLSGaramond, regular Frutiger LT Std 65 Bold
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Garamond, regular
Frutiger LT Std 65 Bold
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It shows the logo placed side by side with the logotype
It shows the logo placed side by side with the logotype
The DLSU logo may appear without the logotype. However, the logotype should never be used without the logo, unless it is part of a text.
The DLSU logo side by side the college logos are used for banners, backdrops, print materials, and handouts of events and programs that are organized, funded and/or conducted by the college where the main audience is external to DLSU.
When used together, the DLSU logo should always appear at the left side and the College logo at the right. Note that the ‘De La Salle University’ logotype below the College logo is dropped when the two logos appear together.
The college logo is used for banners, backdrops, print materials and handouts of projects and programs that are organized, funded and/or conducted by the college where DLSU is the main audience.
When appearing alone, the College signature composed of the College logo and the ‘De La Salle University’ logotype below it should be used.
The University logo always precedes the college logo followed by the college research center logo.
Official collaborative projects and events between colleges, departments, and research centers may use their logo / signature together with the logos of their affiliate institution. University logos/signature always precedes the affiliate institution’s logo. The latter is always placed on the far right.
The University logo precedes the name of the offices of the President, Chancellor, Vice Chancellors, and the units directly reporting to them. On the other hand, the University signature is always above the name of the offices of the President, Chancellor, Vice Chancellors, and the units directly reporting to them.
The University logo precedes the college logo/name followed by the name of the department or office. On the other hand, the University signature is always above the name of the college / school followed by the department or office.
When used together, the DLSU logo should always appear at the left side and the social media logo(s) at the right. The recommended proportion for the social media logo is 1/4 the height of the DLSU logo. The social media name will have a 1/8 height proportion of the institutional logo using Frutiger Lt Std 65 Bold.
Using the institutional symbol with various IDs in a horizontal orientation
The DLSU signature is originally set in green, while the College logos are originally set in black. There are, however, alternative color schemes that can be used depending on the background hue. These color schemes are offered in view of the preferences and requirements of the user.
The DLSU signature / DLSU logo / College or School signature / College or School logo / social media logos may be set in black if placed on white/ light background.
The DLSU signature / DLSU logo / Campus signature / Campus logo / College or School signature / social media logos may be set in green if placed on white/ light background.
The DLSU signature / DLSU logo / Campus signature / Campus logo / College or School signature / College or School logo / social media logos may be set in white or green if placed on black/ dark background.
The DLSU logo and the icon in the College/School logo should be in green. The box of the College/School logo should be in black, and the College name in white.
The College/School logo’s icon and the University’s name should be in green and the box in black if placed on white/ light background.
The DLSU logo and the College/School name and icon should be in white, and the College/School logo box should be in green, if placed on black or dark background.
A signature is a combination of the University logo and logo type. The offices of the President, Chancellor, Vice Chancellors, and the units directly reporting to them will use a signature in lieu of unique logos.
De La Salle University Institutional Identification Manual 2025
is published by the Strategic Communications Office of De La Salle University
For feedback, comments, or inquiries email [email protected]
Tel: (632) 8524-4611 loc. 144
