Research Journals

The DLSU Business & Economics Review (DLSU B&E Review) publishes high quality theoretical, empirical, and methodological research in the fields of accounting, business management, commercial law, economics, finance, and marketing. The DLSU B&E Review aims to reach an audience in these six fields and is published twice a year. Unless otherwise noted, the ideas, opinions, and conclusions expressed in the DLSU B&E Review are those of the authors and not necessarily those of the Editorial Board of the journal or the management and staff of De La Salle University.

Annual Subscription Rates: Foreign libraries and institutions: US$40 (surface mail), US$50 (airmail). Individuals: US$25 (surface mail), US$35 (airmail). Philippine domestic subscription rates for libraries and institutions: Php1,500, individuals: Php1,300. Please contact Ms. Joanne T. Castañares for subscription details: telefax: (632) 523-4281, e-mail: joanne.castanares@dlsu.edu.ph

Published by De La Salle University Publishing House
2401 Taft Avenue, 1004 Manila, Philippines
Tel. No. (63 2) 524-4611 loc 271v Telefax: (63 2) 523-4281

Emails: dlsupublishinghouse@dlsu.edu.ph or dlsupublishinghouse@gmail.com

Website: www.ejournals.ph

The De La Salle University Publishing House is the publishing center of the University.

Copyright © De La Salle University, 2013

All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means— electronic, mechanical, photocopying, recording, or otherwise— without written permission from the copyright owner.

ISSN – 0116-7111

Editorial Board

Editor-in-Chief
Dr. Tereso S. Tullao, Jr.
De La Salle University, Manila, Philippines

Managing Editor
Dr. John Paolo R. Rivera
De La Salle University, Manila, Philippines

Advisory Editorial Board

Dr. Mary P. Arends-Kuenning
University of Illinois at Urbana-Champaign
Urbana, Illinois, USA
Dr. Naruemon Choochinprakarn
Burapha University
Chonburi, Thailand
Dr. Wakhid Slamet Ciptono
Universitas Gadjah Mada
Yogyakarta, Indonesia
Dr. Michael Angelo A. Cortez
Ritsumeikan Asia Pacific University
Beppu, Oita, Japan
Dr. Divina M. Edralin
De La Salle University
Manila, Philippines
Dr. Regina A. Greenwood
Nova Southeastern University
Fort Lauderdale, Florida, USA
Dr. Brian C. Gozun
De La Salle University
Manila, Philippines
Dr. Sirada Jarutakanont
Burapha, University
Chonburi, Thailand
Dr. Hazri Kifle
Universiti Brunei Darussalam
Negara, Brunei Darussalam
Dr. Mari Kondo
Doshisha University
Kyoto, Japan
Dr. Masayuki Kondo
Yokohama National University
Yokohama, Japan
Dr. Kong-Rae Lee
Science and Technology Policy Institute
Seoul, Korea
Dr. Tai Wei Lim
The Chinese University of Hong Kong
Hong Kong SAR, China
Datin Dr Joriah Muhammad
Universiti Sains Malaysia
Penang, Malaysia
Dr. Stephen Robert Nagy
The Chinese University of Hong Kong
Hong Kong SAR, China
Dr. Epictetus E. Patalinghug
University of the Philippines
Diliman, Quezon City, Philippines
Dr. Changrok Soh
Korea University
Seoul, Korea
Dr. Maria Claret M. Ruane
University of Guam
Guam, USA
Dr. Michael J. Sullivan
University of Nevada
Las Vegas, Nevada, USA
Dr. Benito L. Teehankee
De La Salle University
Manila, Philippines
Dr. Angelo A. Unite
De La Salle University
Manila, Philippines
Dr. Shujiro Urata
Waseda University
Tokyo, Japan
Dr. Maria Estela Varua
University of Western Sydney
Sydney, Australia
Dr. Yongqin Wang
Fudan University
Shanghai, China