• 13th Consumer Coping Behavior Survey Presentation
  • Date: 8 May 2015, 2:30 – 6:30 pm
    Venue: 703, Andrew Gonzales Hall, De La Salle University

    Description: Dr. Ned Roberto will present the findings of the 2014 Consumer Coping Behavior Survey, in partnership with the Bayan SMR&OD Foundation and Social Weather Stations (SWS). The survey presentation includes 151 product categories and the results will help decision-makers in formulating plans to bring their brand to the next level.

    Key Learning Points:

    • Between the 2013 nationwide coping survey wave and the 2014 wave, how have housewives changed the classification of 151 product categories among “staple”, near-staple”, “nice-to-have”, “near-dispensable”, and “definitely-dispensable”? What business-growing opportunities can be uncovered from those changes?
    • How have the 3 consumer behavior segments differed from one product category classification to another?  What business-growing opportunities do those differing consumer behavior  segments offer as one insights from one product category classification to the next?
    • Where should one look for one’s business-growing doors?  In NCR?  In Balance Luzon?  In Visayas?  In Mindanao?  How come?
    • How do housewives’ budgeting behavior at the level of the brands in each of the surveyed 151 product categories differ?  What business-growing opportunities do these housewives’ differing brand-level budgeting behaviors represent for the brand owners?

    Registration fee:

    • Students
      • first 30 – Php 300
      • next 30 – Php 500
      • regular – Php 1,000
    • Faculty – Php 500
    • Corporation/Business – Php 3,000