The Marketing Management Department of the College of Business and Economics (CBE) announces the holding of the annual National Marketing Conference organized by the Philippine Marketing Association (PMA). It will be held on July 3 and 4 at the Westin Philippine Plaza Hotel. Dr Leonardo Garcia, director of CBE Graduate Studies and a Certified Professional Marketer (CPM) will serve as session chair for Day 1, while Millete Zamora, a faculty member and also a CPM, is the official representative of the Department.

This year’s theme is on “Winning in Tough Times: Stand Out or Lose.” Tourism Secretary Hon. Richard Gordon will grace the event to speak on “Beating the Odds.” Selected industry experts will share their knowledge during the two-day event. Faculty and students are given a discounted conference fee of P3,500. For reservations and registration forms, call the PMA Secretariat at 893-7127 or 892-3144.