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CBE graduate director speaks in Bacolod and Cebu

Dr. Leornardo Garcia Jr., director of the College of Business and Economics Graduate Studies, was invited as one of the speakers in seminars held in Bacolod and Cebu. The first one was on January 19 at the University of St. La Salle-Bacolod (USLS) where he spoke on “Managing the Future Through Advocacy Advertising” before students.

The second was held in the afternoon at the Business Inn, Bacolod City, where he discussed the basics and regional applications of the marketing mix before practitioners. With the theme, “ABCs of Marketing,” the seminar was sponsored by the Philippine Marketing Association (PMA)-Bacolod Chapter, headed by Josefa Puentevella as president.

On January 26, Garcia spoke on “Single-minded Proposition in Advertising and Strategic Planning” at the Marriot Hotel, Cebu City, during a PMA-Cebu Chapter sponsored seminar. The theme was “Marketing Buzzwords to Remember to Fast-Forward Growth.” Garcia is PMA’s Chairperson of Chapters for 2002

Chiong-Javier elected PHSSA president

Dr. Ma. Elena Chiong-Javier, associate professor of the Behavioral Sciences Department, was recently elected president of the Philippine Health Social Science Association (PHSSA) during its last general assembly.

Chiong-Javier was one of the Manila-based groups of social scientists and health professionals who founded PHSSA as a non-government organization committed to harnessing its collective knowledge, expertise, and resources to promote the health of the people through empowering strategies. It has since grown into a multi-centered national organization with 14 chapters throughout the country. Its members come from other non-government organizations, government agencies, and academic and research institutions.

A number of DLSU-M faculty members and Master of Health Social Science (MAHESOS) students of the Behavioral Sciences Department count among PHSSA’s active members.

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