ZRC and CCS help IT educators
Computer Science Research (Module 1), a seminar-workshop on
research proposal writing particularly designed for computer
science and information technology educators, was held on
Sponsored by the DLSU-Manila CHED Zonal Research Center (ZRC),
thirty-one participants representing 17 higher education institutions
in the National Capital Region (NCR) attended the seminar-workshop.
Dr. Raymund Sison, dean of the College of Computer Studies
(CCS), was the sole trainer for the activity. Eight CCS researchers
disseminated their findings to the participants.
As part of the role of ZRCs all over the country, the seminar-workshop
was held to strengthen the research capabilities of higher
educational institutions in the NCR.
joins green forum
Jose Santos Carandang VI joined the leaders of more than 20
green non-governmental organizations in a forum on the Environmental
Agenda held on August 1-2 in Tagaytay City. He is the Biology
Department representative to the Center for Natural Sciences
and Environmental Research (CENSER) and the current president
of the Environment Outreach Network (EON).
The forum resulted in the forging of stronger partnerships
designed to effectively push for the implementation of urgent
environmental concerns and arriving at a common stand on these
issues that would eventually lead to the concretization of
a Unified Environmental Agenda.
delivers paper on brand personification
Leonardo Garcia, Jr., director of Graduate Studies of the
College of Business and Economics, delivered a paper on Gaining
Competitive Edge through Brand Personification in a MarkPlus
Forum held at Shangri-la Hotel, Jakarta, Indonesia on July
30 and at the Westin Plaza Hotel, Surabaya, Indonesia on July
31. MarkPlus & Co., publisher of the Asia-wide circulated
MarkPlus Quarterly, invited Garcia for the talk.
In his paper, Garcia observed that most company advertisers
highlight only the rationale attributes of a brand. He expounded
on the marketing concept that brand personality or the emotional
attributes of a brand should likewise be projected and should
be taken seriously by advertisers if they want their brands
to have a higher share of mind over the long term.
faculty attends CARMIP
Teresita Nadurata and Nimpha Aquino of the Accountancy Department
attended Contemporary Accounting Research Methodologies Intensive
Program (CARMIP) from July 10-14 at Peking University in Beijing,
CARMIP is a postgraduate course that provides training on
research concepts and skills in the various sub-fields of
accounting. The program covered three topics: capital market
research methodologies, perspective on management accounting
research and survey, and field study methodologies.