intensifies link with media
Supporting the University’s thrust of developing partnerships
with the media industry, the Marketing Communication Office
(MCO) sponsored two events for media practitioners.
On April 5, a mini-Kapihan forum, dubbed “Issues Café,”
was held at Glasshouse in Malate. Titled “Not In My Backyard
(NIMBY): Options for Waste Management,” the forum delved into
the practical and technical solutions for the solid waste
management problems of Metro Manila.
The dialogue was intensified with the presence of Metro Manila
Development Authority (MMDA) Chair Benjamin Abalos, Sr. He
was joined by La Salle professors Dr. Eric Punzalan of the
College of Science and Dr. Susan Gallardo of the Chemical
Engineering Department. Alumnus Neil Tolentino (BSC ‘83),
village manager of Multinational Village Homeowners Association
in Parañaque, shared his experiences on setting up
a recycling facility ran by homeowners.
Issues Café is a venue for the University to share
its expertise with media people. It is also an effective communication
tool for promoting the University and projecting a positive
image. Through the University’s faculty, the media people
are provided with firsthand information on various fields
Meanwhile, a professorial lecture for another batch of media
practitioners was organized on May 21. This time, it was intended
for the Lasallian Media Network, a group of Lasallian alumni
who are currently working for news organizations. Communication
Arts Department Chairperson, Br. Mike Rapatan, FSC delivered
a lecture titled, “Will New Media End Mass Media?” The lecture
highlighted the impacts of new, cutting-edge technologies
on mass media and the industry.
The Lasallian Media Network was formed primarily as a medium
for the sharing of resources between Lasallian alumni and
the University. One of its goals is to promote a society where
information is not only absorbed but analyzed and challenged
Gregory Wright, FSC is asking for copies of William McNeill’s
A World History (Oxford University Press, Special Bookmark
Edition, 3rd ed., 1979) to be used in his HISTCIV A 55, A
52, and A 54 sections during the 1st Trimester. The volume
is temporarily out of print, making its purchase or availability
limited for students. For those who want to help, please contact
the Student Council office at local 734 for details.
more to the PHINMA Group story last week than meets the eye.
Yes, the University indeed made good use of the P1.5 million
donation made by the PHINMA Group for the construction of
a smart classroom at the Miguel Building. This was all made
possible with the assistance of Brother J. Benedict, FSC,
vice president for Development and Alumni Affairs, and silver
jubilarians College Class ‘75.