De La Salle University - Manila

Overview

De La Salle University in Manila established the Office for Strategic Communications (STRATCOM) formerly known as Marketing Communication Office (MCO) to formulate, execute, and supervise the overall marketing and imaging efforts of the institution. Through the use of available marketing public relation tools, the STRATCOM will assist the University in improving the public's perception of the institution, positioning the University as a world-class teaching and research institution, and eventually recruiting the brightest high school graduates to enroll in our programs. STRATCOM's mandate is to improve the profile of incoming freshmen, and to market aggressively the slow-moving programs.