Garcia Launches E-marketing Book

(Third article in the DLSU Newsletter's Faculty News, Vol. 34 No. 32)

Director of the College of Business and Economics Graduate Studies Dr. Leonardo Garcia, Jr. launched his new book, e-Marketing, in a faculty development seminar he conducted and which was sponsored by the Association of Marketing Educators-Philippines. The event was held on December 17 at the CSB International Conference Center.

With the topic, “e-Marketing: New Marketing Models, New Paradigms,” Garcia cited from the new models featured in his book.

The book, released by Anvil Publications, tackles major issues on electronic marketing like the e-consumer, e-marketing plan, e-research, and e-media. It also features local cases on successful internet service providers and marketing companies. The last chapter features the De La Salle University-Manila website as a model education institution of e-learning.