DLSU-Manila : Library : Green Marketing

Library

Pathfinder - Green Marketing

Scope note:

It is applied to consumer goods, industrial goods and services.

Used for :

Ecological marketing
Ecomarketing
Environmental advertising claims
Environmental consumerism
Environmental marketing
Green products-Marketing
Marketing-Environmental aspects

Broader terms :

Market strategy
Marketing

Narrower terms :

Eco-labeling

Related terms :

Consumer attitudes
Green products
Labeling
Natural foods industry
Natural products
Packaging

BOOKS

Reference source located at the Information-Reference Section, 2nd floor:

Consumer behaviour analysis. Gordon R. Foxall. HF 5415.3 C66 2002

Text located at American Studies Resource Center, 1st floor:

The bottom line of green is black : strategies for creating. Tedd Saunders, Loretta McGovern. HD 30.255 S28 1993

Texts located at the Circulation Section, 3rd floor:

Corporate realities and environmental truths : strategies for leading your business in the environmental era. Steven J. Bennett, Richard Freierman, Stephen George. HD 69 P6 B46 1993
Costing the earth : the challenge for governments, the opportunities for business. Frances Cairncross. HC 79 E5 C67 1992
Ecopreneuring : the complete guide to small business opportunities from the environmental revolution. Steven J. Bennett. HD 62.5 B455 1991
Environment, information and consumer behaviour. Signe Krarup, Clifford S. Russell.; HF5413 .E58 2005
Environmental marketing : positive strategies for reaching the green consumer. Walter Coddington.; HF 5413 C6 1993
Global marketing. Warren J. Keegan, Mark C. Green. HF 1009.5 K4 2000
Green business : hope or Hoax? Christopher Plant, Judith Plant. HF 5413 G745 1991
Green business : making it work for your company. Malcolm Wheatley. HF 5413 W45 1993
Green marketing & management : a global perspective. John F. Wasik HF 5413 W37 1996
Green marketing. Jacquelyn A. Ottman. HF 5413 O87 1993
Green marketing : opportunity for innovation. Jacquelyn A. Ottman. HF 5413 O87 1998
Planning and problem solving in marketing. Wroe Alderson, Paul E. Green. : HF 5415 A4
Principles of global marketing. Warren J. Keegan, Mark C. Green. HF 1009.5 K4 1997
Social responsibility in marketing : a proactive and profitable marketing management strategy. A. Coskun Samli. HF 5415.13 S26 1992
Sustainable marketing : managerial-ecological issues. Donald A. Fuller. HF 5413 F84 1999
Understanding green consumer behaviour : a qualitative cognitive approach. Sigmund A. Wagner. HF5415.32 .W34 2003

PERIODICALS

PRINT
(Periodicals Section, 2nd floor)

The International Journal of Life Cycle Assessment

ELECTRONIC

EBSCO Host
http://search.ebscohost.com

Proquest Online
http://www.umi.com/pqdauto

VERTICAL FILES
(Information-Reference Section, 2nd floor)

Bank lending and the environment : policies and opportunities. P. Thompson. VF 01862.
Business strategy and the environment. VF 01891.
Distinguishing among green businesses : growth, green, and anomie. A.S. Weinberg. VF 01862.
Driving for the green marketing. C. Shepherd. VF 01862.
An emerging green market in China : myth or reality. R.Y.K. Chan. VF 01862.
Environment and international trade. VF 01891.
Environment winners show sustainable strategies. J.A. Ottman. VF 01864.
Environmental marketing : a source of reputationl, competitive, and financial advantage. M.P. Miles, J.G. Covin. VF 01862.
The Environmental Protection Agency. VF 01891.
Environmental segmentation alternatives : a look at green consumer behavior in the new millennium. VF 01862.
Growing the green market. T.L. Speer. VF 01862.
Green buying : the influence of environmental concern on consumer behavior. T. Mainieri, E.G. Barnett. VF 01862.
Green consumers not consumed by 'eco-anxiety'. J. Ottman. VF 01863.
Going green in the service sector. S.J. Grove, R.P. Fisk. VF 01863.
The link between green purchasing decisions and measures of environmental consciousness. B.M. Schlegelmilch, G.M. Bohen. VF 01863.
The myth of green marketing (Book review). W.E. Kilbourne. VF 01862.
Purchasing behaviors and perceptions of environmentally harmful products. E.S.P. Yam-Tang, Ricky Y.K. Chan. VF 01862.
Product take-back is a new marketing tool. J. Ottman. VF 01863.
The relative importance of ethical and environmental screening : implications for the marketing of ethical investment funds. B.B. Schlegelmilch. VF 01862.
Renewable energy : ultimate marketing challenge. J. Ottman. VF 01863.
Restrictions on 'green marketing' upheld. VF 01863.

FACULTY PUBLICATION
(Archives Section, 4th floor)

Impact of green marketing on students' purchase decision. Suplico, Luz . URCO Digest. 2(3 & 4):2-3 Je-S '01 2001.

THESES AND DISSERTATIONS

LOCAL
(Archives Section, 4th floor)

A study on the relationship of psychographic variables and ecologically concious consumer behavior among the College of Business and Economics Graduate School students [computer file]. Tan, Michelle Copok. TG-03820 (CD)

AUDIOVISUAL MATERIAL
(Instructional Media Services, Ground floor)

Wetland world [videorecording] Hilary Townleyert; Robert Lockhart; David Jay; Jim Nichols. CD02732 - CD02734

INTERNET WEBSITES
(Cybernook, Ground floor; Graduate Corners, 2nd & 3rd floors)

EERE: Green Power Network Home Page
http://www.eere.energy.gov/greenpower/index.shtml
[Retrieved on March 31, 2006]
”Green Power Network is your resource for the latest news and information on green power marketing activities and renewable electricity options.”

Green Marketing: Market Requirements
http://www.awea.org/policy/gm970530.html
[Retrieved on March 31, 2006]
This site “facilitates the market introduction of renewable energy.”

GreenBiz
http://www.greenbiz.com/
[Retrieved on April 01, 2006]
”A comprehensive free information resource for companies seeking to align environmental responsibility with business success. Includes news, tools and reports.”

GreenBook, worldwide directory of marketing research companies, and services
http://www.greenbook.org
[Retrieved on March 31, 2006]
”GreenBook, worldwide directory of marketing research companies, and services.”

Should you have comments or suggestions on this pathfinder, please call us at these telephone numbers, 536-0244, 524-4611 local 620 or email us through "Ask LORA".

Compiled by: Ms. Yolanda F. Odsinada

Date: April 2006 / August 2009

De La Salle University - Manila