De La Salle University Standards for Visual Identity

De La Salle University
Institutional Identification Manual
2014

1. Introduction
2. Signatures of the University and the Colleges/Schools

2.1. The Symbols and their Meanings
2.1.1. De La Salle University logo
2.1.2. Br. Andrew Gonzalez FSC College of Education logo
2.1.3. College of Computer Studies logo
2.1.4. College of Liberal Arts logo
2.1.5. College of Science logo
2.1.6. College of Law logo
2.1.7. Gokongwei College of Engineering logo
2.1.8. Ramon V. Del Rosario College of Business logo
2.1.9. School of Economics logo
2.2.0. DLSU Science and Technology Complex logo
2.2.1. DLSU Integrated School logo
2.2.2. Combination of DLSU STC and Integrated School logos

2.2. Typography
2.2.1. The logotype of DLSU 
2.2.2. The logotype of the colleges and schools

2.3. Color Standard
2.3.1. Green
2.3.2. Black

3. Signature Configurations

3.1. Using the full DLSU signature
Horizontal orientation
Vertical orientation

3.2. Using the DLSU logo alone
Using the DLSU logo and College/School logo together
Using the College/School logo alone

4. Color Guide

One-color printing variations
4.1.1. The logos in black
4.1.2. The logos in green 
4.1.3. The logos on black/dark background

Two-color printing variations
4.2.1. The logos on white/light background 
4.2.2. The logos on green background  
4.2.3. The logos on black/dark background 

General rule on the use of the signatures / logos

Application of the logos

STRATCOM contact information

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1. Introduction

What is the Lasallian brand of education?

In the Philippines, De La Salle University has earned the recognition of being a leader in higher education. Following the faith and charism of St. John Baptist de La Salle—Founder of the Brothers of the Christian Schools and Patron Saint of Teachers—DLSU pursues the development of knowledge by providing an empowering and transformative education. The University is acknowledged for its excellence and service, replete with a deep sense of history and Christian tradition and, at the same time, attuned to the emerging cultures brought about by technological advancements. The growing network of La Salle alumni, leaders, and achievers not only in the country but also in the international scene defines best the quality of Lasallian education.

Such is the essence of De La Salle University, and this distilled description is captured in its official symbol, which has been carried by the Institution since its establishment as a university in 1975.

In 1998, DLSU embarked on reinforcing its image as a trailblazing academic institution that is pro-active in the task of community and nation-building with “The Future Begins Here” brand positioning. With a giant leap into academic marketing, the University has since developed among its community members a strong brand awareness, giving a more focused direction on the way the different sectors of the University conduct official communication. Through the University’s purposeful campaign using various media, “The Future Begins Here” motto has become distinctly associated with DLSU.

The University continues to take crucial steps in its continuing campaign to maintain, protect, and build its image, vis-à-vis the renaming of some of its colleges and the establishment of the DLSU Science and Technology Complex, as well as the incorporation and administration of DLSU-STC’s Integrated School.
The current logos of the DLSU colleges and schools aim to be consistent with the forward-looking, dynamic character that DLSU had communicated to its various stakeholders throughout the past decade. The changes also evoke the image of a young yet capable academic and research leader. Each design has taken into consideration the vision-mission, the fundamental quality, and the directions of the college.

This Institutional Identification Manual provides the guidelines for the consistent use and application of the university signature as well as the colleges and schools’ signatures. This manual also includes the various applications of these institutional signatures.

 

Signatures of the University and the Colleges
 
2.1. The Symbols and their Meanings

2.1.1. De La Salle University logo

1

The logo of De La Salle University has the following parts:
The five-pointed star at the center is the Signum Fidei star. It is a sign of faith and is the symbol of the La Salle Brothers (Fraternum Scholarum Christianarum). The star also means hope. The five points, bisected into green and white areas, represent benevolence, civility, humanitarianism, service-oriented goals, and scientific pursuit.
The two laurel fronds represent glory and honor.
The motto ‘Religio, Mores, Cultura’ in Futura Bold typeface surmounts the star and the laurel leaves, forming an arch.
The name ‘De La Salle University’ in Futura Bold Typeface serves as a border around the upper portion of the seal. The word ‘Manila’ in white Futura Bold typeface is carried at the bottom of the seal.

 

2.1.2. Br. Andrew Gonzalez FSC College of Education logo

2

The icon can be seen in different ways:  1) the pages of a book;   2) the movement of wind; and 3) the letter E, which stands for “Education”.
Seen as such, the icon connotes dynamism, freedom, constant movement, and the energy that propels the mind to take flight and discover new knowledge.

 

2.1.3. College of Computer Studies logo

3

A computer monitor is used to symbolize the advancement of modern computer studies. It also stands as a window to the teeming possibilities that modern computer technology holds in the future. The icon echoes the advancements in the curricula of CCS in providing a deeper understanding of modern computer technology.

 

2.1.4. College of Liberal Arts logo

4

A ship’s sail for an icon brings to mind voyages, quests, ‘blue oceans,’ and the like, capturing the essential qualities of CLA—creative, open to change, pioneering, and in constant search of knowledge and truth. 

 

2.1.5. College of Science logo

5

An atom, the most basic component of matter, is used to symbolize the scientific method. It connotes experimentation, which helps us understand the intricacies of fundamental concepts as we further pursue the lessons of science.

 

2.1.6. College of Law logo

6

Scales, which are a classic symbol for justice, are used as a symbol for this college. The modern adaptation of a classic symbol offers a new way of looking at things, the way the college hopes to be seen—a college that will serve as a leading resource of future legal practitioners and future leaders, as well as a strong advocate of human rights and environmental protection.

 

2.1.7. Gokongwei College of Engineering logo

7

One of the greatest inventions, the wheel represents brilliance and innovativeness, as well as something essential. This icon, ubiquitous in the field of engineering, best represents the pioneering achievements of GCOE.

 

2.1.8. Ramon V. del Rosario College of Business logo

8

The logo symbolizes a point of intersection or the coming together of different units in the supply chain. The concept of interaction refers not only to business, but also to the intellectual exchanges in the classroom, to the University’s academic linkages, and to the RVRCOB being a resource to the nation. 

 

2.1.9.  School of Economics logo

9

The icon for the School of Economics is a stylized rendition of a sphere with a sliced part. This symbol represents both the macro and micro levels of economics. The slice, a portion of the whole, stands for what economics is all about–a study of labor, land, and investments; of money, income, and production; and of taxes and government expenditures of a particular society. 

 

2.2.0. DLSU Science and Technology Complex logo

10

Like chemical elements going through various processes to be produced, the De La Salle University Science and Technology Complex is engaged in a dynamic, constant process of pushing the boundaries of knowledge in the fields of science and technology. The process of innovation is represented by the circles going beyond borders. The movement connotes the formation of the next great idea.

 

2.2.1.  De La Salle University Integrated School logo

  • The signature De La Salle University Integrated School is used on official documents.
  • Official documents refer to diplomas, report cards, transcript of records, letterheads, and awards.

 

2.2.2.  Combination of DLSU STC logo and Integrated School signature

De La Salle University Science and Technology Complex is a concept, more than a reference to a location or a physical space. The use of this signature emphasizes that the Integrated School has a science-oriented curriculum, and that it is an emerging resource in science and technology. The DLSU-STC logo reinforces the University’s mission-vision as a technological hub for the region.

It is in this context that the signature is used on university collaterals such as exhibit materials and posters as well as print and digital materials, including brochures and publications.

 

2.2. Typography

2.2.1. The logotype of DLSU 

13

De La Salle University: typeface Galliard, 90% condensed, normal tracking.

 

2.2.2. The logotype of the colleges and schools

14

Garamond, regular
Frutiger LT Std 65 Bold

 

2.3. Color Standard

15

 

2.3.1. Green

Pantone 349C

C=100
M=0
Y=91
R=0
G=112
B=60

 

2.3.2. Black: Solid black.

Other possible combinations such as halftones or combinations are not allowed.

 

3. Signature Configurations

3.1. Using the full DLSU signature

16

Horizontal orientation
It shows the logo placed side by side with the logotype. 

17

Vertical orientation
It shows the logo centered above the logotype.

 

3.2. Using the DLSU logo alone

18

The DLSU logo may appear without the logotype. However, the logotype should never be used without the logo, unless it is part of a text. 

 

3.3. Using the DLSU logo and College/School logo together

19

When used together, the DLSU logo should always appear at the left side and the College logo at the right. Note that the ‘De La Salle University’ logotype below the College logo is dropped when the two logos appear together.

 

3.4. Using the College/School logo alone

20

When appearing alone, the College signature composed of the College logo and the ‘De La Salle University’ logotype below it should be used. 

 

4. Color Guide
The DLSU signature is originally set in green, while the College logos are originally set in black. There are, however, alternative color schemes that can be used depending on the background hue. These color schemes are offered in view of the preferences and requirements of the user.

 

4.1. One-color printing variations

4.1.1. The logos in black

21

The DLSU signature / DLSU logo / College or School signature / College or School logo may be set in black if placed on white/ light background.

 

4.1.2. The logos in green 

22

The DLSU signature / DLSU logo / College or School signature / College or School logo may be set in green if placed on white/ light background.

 

4.1.3. The logos on black/dark background 

23

The DLSU signature / DLSU logo / College or School signature / College or School logo may be set in white or green if placed on black/ dark background.

 

4.2.Two-color printing variations

4.2.1.The logos on white/light background 

Using the DLSU logo and College/School logo together

24

The DLSU logo and the icon in the College/School logo should be in green. The box of the College/School logo should be in black, and the College name in white.

 

Using the College logo alone

25

The College/School logo’s icon and the University’s name should be in green and the box in black if placed on white/ light background.

 

4.2.2.The logos on green background

26

4.2.3.The logos on black/dark background 

27

The DLSU logo and the College/School name and icon should be in white, and the College/School logo box should be in green, if placed on black or dark background. 

 

5. General rule on the use of the signatures/logos

There should be no alteration in the configuration of the signatures / logos outside what is specified in this manual. Changes in the color, font, layout, and design are not allowed.

 

6. Application of the logos

  • Letterheads
    28

  • Envelopes
    29

  • Folders
    30

  • Flag/banners
    31

  • Shirts
    31

  • Pins (logo on black/dark background)
    33

 

 

Contact information

DLSU Office for Strategic Communications
Tel. nos. : 526-5913 / 526-4237 / 5244611 loc. 144 or 246