De La Salle University - Manila

De La Salle University Standards for Visual Identity

Introduction

De La Salle University, in its mission to be a resource for Church and Nation, continues to be a hallmark of quality education through innovative programs, path-breaking research, and empowering community service.

In the pursuit of this Mission, departments and offices are formed to support the various initiatives of the University. To establish their identity, some of the units develop their own logo or branding when communicating to their stakeholders. 

While the University acknowledges that each of these units is vital in fulfilling the University’s mission, it is imperative that a strong affiliation of these units with the University must also be communicated.

Therefore, a standard for visual identity was developed to guide the academic community on the appropriate use of University logos and marks in accordance to their functions and duties.

Objectives

• To establish a strong sense of institutional identity and integrity consistent across all units of the University.
• To show the common commitment of all DLSU units to the University’s tradition of excellence and service.
• To reinforce the University’s brand positioning, “The future begins here” with innovative and forward-looking visual identity.
• To save on University resources in the production and application of trademarks and other branding expenses.

I. General rule on logos

Only the colleges and their respective research centers, the Office of the Dean of Student Affairs, and the units that provide education, training, and consultancy to external publics can have their own unique logo.

Research centers, however, may have their own logo for as long as the University logo always precedes it.  This acknowledges the unit’s autonomy.

General application of logos

1. The University logo always precedes the college logo.


2. The University logo always precedes the college logo followed by the college research center logo.

II. General rule on signatures

A signature is a combination of the University logo and logo type. The offices of the President, Chancellor, Vice Chancellors, and the units directly reporting to them will use a signature in lieu of unique logos.

General application of signatures

The University logo precedes the name of the offices of the President, Chancellor, Vice Chancellors, and the units directly reporting to them.

Basic


On light background


On dark background


On green background

The University signature is always above the name of the offices of the President, Chancellor, Vice Chancellors, and the units directly reporting to them.
Basic


On light background


On dark background


On green background

III. General rule on the combination of logos and signatures

The University logo precedes the college logo/name followed by the name of the department or office.

General application on the combination of logos and signatures

Basic


On light background


On dark background


On green background




Basic


On light background


On dark background


On green background

IV. General rule on the use of the DLSU Centennial Logo

Official projects and events by colleges and departments that are directly associated with the centennial celebration may use the DLSU centennial logo in lieu of the University logo together with their logo.

General application on the use of the DLSU Centennial Logo

The DLSU Centennial logo always precedes the college logo followed by the name of the department or office.  The former will always appear in predominant black or green while the latter will always appear in predominant white.

Basic


On light background


On dark background


On green background

V. General rule on DLSU logos and affiliate institution logos

Official collaborative projects and events between colleges, departments, and research centers may use their logo / signature together with the logos of their affiliate institution.

General application on DLSU logos and affiliate institution logos

University logos/signature always precedes the affiliate institution’s logo. The latter is always placed on the far right.

Basic


Colored on light background

For further questions on logo use and application, please contact the Office for Strategic Communications at locals 144 and 246.