Bachelor of Science in Applied Economics major in Industrial Economics and Bachelor of Science in Marketing Management
Degree Codes: Program- BSAE2   Plan - BSAE-I/MKT

This program combines the disciplines of economics and marketing to equip students with the skills to understand and apply economic theory to real world problems specifically in understanding consumer and firm behaviour as the basis for formulating marketing strategies. Students will learn the importance of formal economic and econometric modeling frameworks and strategies emphasizing the increasingly dominant role of mathematics and logic.¬† They will develop the ability to communicate the essential aspects of economic policy and its implications through applied research, develop problem solving skills, and integrate the core La Sallian values into one’s life. With the economics of choice as the underlying principle, students under this program will also learn skills as well as formulate strategies required in carrying out effective marketing practice.

It takes 13 trimesters to finish the program. To successfully complete the program, students should be able to hurdle 213 units of formal academic coursework as well as comply with the academic requirements set by the two departments. Aside from this academic requirement, students will take up 12 units of non-academic subjects for their wholistic development. Students in this program need to write two independent theses that conform with standards prescribed by each department. Students are also required to undertake practicum work in any private corporation or government entity.


Course Descriptions

Bachelor of Science in Applied Economics major in Industrial Economics

Bachelor of Science in Marketing Management

Updated: July 29, 2013