De La Salle University - Manila

CBE Undergraduate Degree Programs

Bachelor of Science in Interdisciplinary Business Studies (IBS)

1. The Interdisciplinary Business Studies (IBS) program was developed for students of the College of Business and Economics (CBE) who desire a more generalist orientation to business. In other words, it is intended for students who are interested in business and economics, but not necessarily in a specific discipline, such as accounting, economics, finance, management, or marketing. For these students, the IBS program gives them the flexibility to design their own program of business studies.
2. But the flexibility of the IBS curriculum also affords students the opportunity to easily pursue another CBE major, such as Accountancy, Business Management, Economics, Legal Management, Management of Financial Institutions, and Marketing Management.
3. Given the variety of CBE programs and the adaptability of the IBS curriculum to meet a wide range of study interests, graduates of the BSC in IBS have a diverse set of career opportunities, which may involve entrepreneurship, corporate management, financial management (including banking, insurance, real estate, and stock brokerage and analysis), human resource management and industrial relations, sales and marketing, economic and marketing research, and government service.

Course Design and Curriculum

1. IBS students are required to take 54 units of the core curriculum. The core curriculum refers to the subjects that all CBE students must take, regardless of their program.
2. The IBS curriculum capitalizes on its interdisciplinary advantage by allowing students to choose a track in the following minor disciplines:
   • Business Management
   • Economics
   • Financial Management
   • Legal Management
   • Marketing Management
3. The advantage enjoyed by an IBS student is that his or her program is the only one that allows the student to take courses in all disciplines or departments of the CBE. This flexibility gives IBS students the unique opportunity to study what is most interesting for them within the business disciplines.

Course Descriptions

A. Freshman First Term

ACCOM1A Accounting Principles 1
This introductory course is designed to develop a basic understanding of the conceptual framework underlying the measurement and communication of financial data. The first part deals with analyzing, recording and processing business transactions commonly engaged by a sole proprietor of a service concern. The second part deals with the transactions of a merchandising business and how these are later communicated in financial reports. The fundamental concepts and principles essential to the measurement and communication of said transactions are introduced and emphasized as the course progresses.

COMALGE Algebra for Commerce
A course in college algebra which covers number systems, polynomials, algebraic fractions, exponents and radicals, algebraic functions their graphs, equations, systems of equations, linear inequalities, introduction to matrices and determinants. It proceeds to quadratic inequalities, graphical solution of systems of equations, matrices and determinants, exponential and logarithmic functions, polynomial equations, progressions, and the binomial theorem.

FILIPI1 Filipino 1
Nilalayon ng kursong ito na maipakilala sa estudyante ang pangkalahatang saklaw ng pagtuto sa wika at komunikasyon. Nakabatay ang pananaw at prinsipyo ng kurso sa paghubog at paglinang ng isang mulat na kamalayan, mula sa pag-unawa sa kalikasan ng wika at komunikasyon, hanggang sa paggamit sa mga kaalamang ito upang makabuo siya ng isang epektibong ugnayan sa kanyang kapwa at mapalawak ang kanyang pagkakilala sa sarili at daigdig. Sa pamamagitan ng kursong ito, mamumulat ang estudyante na ang susi niya sa isang epektibo at dinamikong pakikipagkapwa ay nakasalalay sa kanyang masining na paglinang sa kanyang pakikinig, pagsasalita, pagbabasa, at pagsusulat.

INTROSO Introduction to Sociology
This introductory course orients the student to the perspectives, methods and uses of Sociology - one of the disciplines under the Social Sciences. It discusses the basic concepts relevant to the study of society and culture, including the primary components of social structure and organizations; the types and functions of social institutions; and the dynamics of societal processes and social change. The understanding and analysis of Philippines issues such as those pertaining to marriage as a social institution, family planning and population education are stressed.

NATSCI1 Natural Sciences 1
This is a one-trimester course designed to provide undergraduate non-science students exposure to sciences. Science offerings can either be in Chemistry, Biology or Physics.

COMART1 Communication Arts 1
English One is a course that provides opportunities for the development of communicative competence in listening, speaking, reading and writing. It focuses on the production, delivery, and assessment of informative speeches, various approaches to reading different types of texts, and the process approach to writing.

PETEAMS
A course introducing the students to the basic skills, strategies, and rules of at least one team sport for the trimester. Practical and written tests are required. The team sports may be volleyball, basketball, football, softball, or baseball, and team handball.

B. Freshman Second Term

ACCOM1B Accounting Principles 2
This is Part II of the Introduction to Accounting which deals with the recording of business transactions using special journals and the completion of the accounting cycle for a sole proprietorship form of business engaged in merchandising activities. The course is designed to respond to changes brought about by developments in information technology by including sessions in the computer laboratory where students are given an early exposure to the use of an accounting software package in processing business transactions. Special accounting topics on voucher system and the bank reconciliation statement are likewise included.
Pre-requisite: ACCOM1A

FINVEMA Investment Management
A study of simple interest and discount, compound annuities, extinction of debts by periodic payments, and by sinking funds.
Pre-requisite: COMALGE

POLIGOV Government Politics
Poligov is an introductory course in political science that aims to provide students with systematic overview of the political world, with particular attention on the Philippine experience. It introduces students to the fundamental concepts, theories and methods in the study of politics, and their proper application in the process of political analysis. The course examines the structures, processes and environment that shape contemporary power relations and have a significant bearing on the practice of politics and governance. Through the course, students learn to use analytic frameworks in understanding contemporary issues in politics and governance

COMPUT1 Computer Appreciation
A course to introduce the basic computer for appreciation. Provides application exercise for MS Word, Excel, And PowerPoint.

PHILHIS Philippine History
Isang mapamunang pag-aaral ng kasysayan ng Pilipinas at ang kanyang mga institusyong pulitikal, ekonomiko, sosyal at kultural bago dumating ang mga kastila hanggang sa kasalukuyan ayon sa pananaw ng isang Pilipino.

ECONONE Basic Microeconomics
The Course aims to give an appreciation and understanding of basic theories and concepts in economics, and its application to current national and international economic issues. In addition, this course exposes the students to alternative tools of economic analysis and how they are used to solve problems of a country. The course introduces students to basic microeconomics. Microeconomics focuses on individual decision making units like the computer and suppliers. It also deals with trends that affect particular business firms, workers, or regions in the country.
Pre-requisite: COMALGE

FILIPI2 Filipino 2
Ang kursong Filipi2 ay nagbibigay-pokus sa pagbabasa at pagsulat sa mga pangangailangang akademik at instrumento sa pagkatuto. Pa-aaralan ang mga estratehiya sa kritikal na pagbasa ng iba’t ibang genre ng nakasulat( maging naririnig) na textong pang-agham pantao. Ang pagsulat ukol sa mga paksang akademik, gayundin para sa komunikasyong pampropesyonal ay malaking bahagi ng responsibilidad.
Pre-requisite: FILIPI1

PEINDIV Individual/Dual Sports
A course introducing the students to skills, strategies, and basic rules of at least one individual/dual sports for the trimester. Practical and written tests are required. Activities open to student preference: badminton, Judo, tae kwon do, karate, law tennis, arnis, fencing and team, handball.

D. Sophomore First Term

ACCOM2B Accounting for Corporations
This course is an introduction to internal accounting - most often called management accounting that is designed to equip non-accountancy students with a better understanding of accounting (after 3 terms of basic accounting) as a tool of management in making critical business decisions. This course deals with important topics that all business students of management and business should study. These selected topics are primarily focused on the areas of fundamentals of management accounting, information and analysis for planning and control, and information and analysis for management decision making.
Pre-requisite: ACCOM2A

BUSORGA Business Organization
This is an introductory course to the theory and practice of business and management to small, medium and large-scale organizations. The objective of the course is to expose students to the theories of management and subsequently apply the four basic management functions of planning, organizing, leading and controlling. The course is aimed at providing an overview of the different business functions of marketing, production, human resource and operations/production management.
Pre-requisite: ACCOM2A, COMPUT1

COMSTA1 Commerce Statistics 1
This is the first course that discusses the basic statistical concepts and procedures, focusing on descriptives and probabilities, as applied to the functional areas of business (accounting, economics and finance, management, or marketing). It also provides the students the opportunity to use Microsoft Excel in performing statistical computations.
Pre-requisite: FINVEMA

JPRIZAL Jose P. Rizal
Isang kritikal na pag-aaral at pagsusuri sa buhay ni Dr. Jose Rizal, at ang kanyang mga gawain at mga sinulat mula pagkabata hanggang sa siya'y itanghal na isang martir at bayani. Ang pag-aaral na ito ay alinsunod sa diwa ng R.A. 1425 (Batas Rizal, 1956) na tumutugon sa hinihingi ng pangkasalukuyang panahon upang mapagtibay ang mga damdaming makabayan na ipinahayag at ipinaglaban ng ating mga bayani para matamo ang tunay na pambansang kasarinlan.
Pre-requisite: PHILHIS

RELSTWO Church and the Sacraments
A study of the nature and mission of the Catholic Church and her sacramental life. The first part presents the Church as a community of faith and fellowship whose mission is to present Christ to the world through word and praxis. The second part discusses the sacraments as structures of the community, their renewing and liberating activities in the actualization of God's kingdom here and now.
Pre-requisite: RELSONE

LITERA1 The Literatures of the Philippines
Study of literary forms or genres as exemplified by selected literary texts from various regions of the Philippines written at different periods in Philippine literary history.
Pre-requisite: COMART2

FINAMA1 Financial Management 1
This is a basic course in Financial Management. It provides students with the basic principles, techniques and analytical tools needed in conducting financial analysis, in evaluating and forecasting a business firm's financial performance in and managing working capital, with focus on cash, marketable securities, accounts receivable, inventories and short term financing sources.
Pre-requisite: ACCOM2B

COMPUT2 Advanced Computer
This is an advanced computer course to introduce the database management systems. The students are introduced to the Internet and provide broad understanding of how information technology and information systems can be applied in organizations and business environment.
Pre-requisite: COMPUT1

E. Sophomore Second Term

FINAMA1 Financial Management
This is a basic course in Financial Management. It Provides students with the basic principles, techniques and analytical tools needed in conducting financial analysis, in evaluating and forecasting a business firm’s on cash, marketable securities, accounts receivable, inventories and short term financing sources.
Pre-requisite: ACCOM2B

COMPUT2 Advanced Computer
This is a n advanced computer course to introduce the database management systems. The students are introduced to the Internet and provide broad understanding of how information technology and information systems can be applied in organizations and business environment.
Pre-requisite: COMPUT1

MARKET1 Introduction to Marketing Management
This course covers the Principles and Basic Concepts of Marketing. Primary emphasis is made on the four basic elements of marketing (the Marketing Mix) Product, Price, Placement, and Promotion. The concepts as well as its application in Philippine industry and market are discussed. Students are encouraged to prepare a simple marketing program and develop a hypothetical product for presentation at the end of the term as result of all the class lessons.

COMSTA2 Commerce Statistics 2
Comsta2 is a three-unit course that deals with Inferential Statistics. It is a useful tool in the analysis and interpretation of statistical data by way of statistical inference methods such as interval estimation of parameters and testing statistical hypotheses.
Pre-requisite: COMSTA1, COMCALC

COMLAW1 Commercial Law
This is a general study of legal obligations. It starts with the sources of obligations, then proceeds with the different kinds of obligations and ends with the modes of extinguishments. This is also a general study of contract law, preparation of a contract, requisites for a perfected contract, and the different defective contracts constitute the study of contract. Natural obligations and damages are included as additional topics.

F. Sophomore Third Term

FINAMA2 Financial Management 2
The course is a continuation of Financial Management 1. It covers the more complex aspects of financial decisions such as medium to long term investments, capital budgeting under uncertainty, debt versus equity financing, cost of capital, dividend decisions, valuation, and stock options/warrants. These concepts are applied to financial and non-financial enterprises.
Pre-requisite: FINAMA1

ECONTWO Economics 2
This course is an introduction to macroeconomics, the study of aggregate (or national) economic behavior. As an introductory course, it will provide you with the concepts and tools necessary to read the newspaper critically for economic content, while providing a foundation for future economics courses.
Pre-requisite: ECONONE

COMLAW2 Partnership and Corporation
It involves the legal principles governing partnership and private corporations as business organizations.
Pre-requisite: COMLAW1

INTPHIL Introduction to Philosophy
This is an introductory course in the study of the different branches of philosophy. The branches are: Rational Psychology, Ethics, Epistemology, Logic Religion and Metaphysics. The course provides a general overview of these branches with emphasis on the fundamental issues concerning human life and its relation with reality. The aims to develop the following desired Lasallian characteristics: critical and logical thinking; resourcefulness and innovativeness responsibility and a concern for the welfare of both one's fellowmen and the environment.

RELSTRI Christian Morality
An analysis of the moral dimension of the Christian faith as it meets the challenges of modern life, particularly in Philippine society. The course provides a holistic view of morality in the light of Christian principles, a persona response to the divine call to become fully alive, fully human, and fully Christian.
Pre-requisite: RELSTWO

G. Junior First Term

QUATECH Quantitative Techniques
This is a 14-week course on the study of quantitative techniques in business decision-making. The course covers linear programming models and other special algorithms; inventory and production models; decision-making process under certainty, uncertainty, and risk; decision-tree construction and analysis; network models: PERT and CPM; and computer application.
Pre-requisites: COMSTA2

NATSCI2 Natural Sciences 2
Another science course either in Chemistry, Physics or Biology.
Pre-requisite: NATSCI1

LITERA2 The Literatures of the World
The continued study of literary forms or genres, exemplified this time by selected literary texts from various countries, written during different historical periods.
Pre-requisite: LITERA1

II. Junior Second Term

BUSIPOL Business Policy
This is an integrating course that exposes the student to the basic nature and character of top management decision-making. It gets the student involved in the analysis and formulation of corporate strategies and policies. It will also provide the opportunity to apply the basic concepts and techniques learned from the various functional areas of business management studies.
Pre-requisite: FINAMA2, MARKET1

BUCOTAX Business Taxation
A course designed to familiarize students with the basic principles of taxation, income and business taxes as well as the computations thereof.
Pre-requisite: COMLAW2

CORPCOM Oral Communication for Business Students
Oral communication is English for Specific Purposes (ESP) course that advances the basic concepts learned in the speech component of English One. It focuses on the production, delivery, and assessment of the following: the lecture, persuasive speech, and impromptu speech for individual presentations, and the group/panel discussion for group presentation.
Pre-requisite: LITERA1

I. Junior Third Term

COMRESE Commerce Research
A course that prepares the students on how to write a research paper. It focuses on the research process and involves the use of practical examples and skill building techniques to provide a solid grounding in the planning and implementation of a research project.
Pre-requisite: QUATECH, BUSIPOL

FOLOGIC Formal Logic
A special course for the student interested in developing skills to form clear and systematic thought. The course covers classical and symbolic logic.

J. Summer: Junior- Senior

PRACIBS Practicum for IBS Students
A 200-hour field exposure of IBS students about to graduate in selected and approved business companies in Metro Manila to familiarize them on the functional area of their interest. Required output is a paper documenting their experience and the relevance of the practicum to their learning.

K. Senior First Term

INTERBU International Business
An intensive analysis of the international dimensions of business management. It includes topics in exporting, licensing and investing, discussion in global trends and composition of world trade, and examines the patterns of world investment in terms of ownership, location, products, and companies involved.
Pre-requisite: BUSIPOL

COMTHES Commerce Thesis
This is a thesis course that integrates the learning of the students. Students can form into groups of either with the same minor or different minors. If it is a homogeneous group, the topic of the thesis is on the minor. If it is a heterogeneous group, the topic is multi-disciplinary.
Pre-requisite: COMRESE, MUST BE TAKEN ON THE LAST TERM

CONADEV Development Economics
This course is designed as an introduction to the multidimensional aspects of the development process and the practical problems or issues involved in boosting the rate of economic growth in low-income countries. The course provides a thorough discussion of economic growth models as well as a critical analysis of these models in the context of developing country experience. An in-depth analysis of critical socio-economic issues will also be conducted in order to provide more pragmatic insights into the development process in LDCs. Reference to Philippine development experience will be made throughout the duration of the course.
Pre-requisites: ECONTWO

RELSFOR Christian Social Teachings
A study of the social teachings of the Church with emphasis on integral human development as propounded in various Church documents.
Pre-requisites: RELSTRI

L. Minor in Business Management

ENVSCAN Environmental Scanning
This is a 13-week course divided into three parts. The first part of the term introduces the student to the entrepreneurship thrust of the department so as to foster an appreciation for entrepreneurial activities. The second part of the term prepares the entrepreneurial traits and competencies of the student through self-learning exercises together with lecture discussions. The third part of the course scans the environment for possible business proposals the students may undertake for the practicum program.
Pre-requisite: BUSORGA

MANPERS Personnel Management
This course looks at the various activities associated with human resource management for both small and large enterprises. It presents theories that guide students on the various human resource practices and provides many practical applications of these theories. Global human resource practices shall also be discussed to make students aware of human resource competition in the age of globalization. A strategic approach shall be taken to emphasize that human resource issues should be central to all strategic-level deliberations in the organizations.
Pre-requisite: BUSORGA

PRODMAN Production Management
A course introducing the students to management tools related to production and operation including concepts in value analysis and appropriate technology as applied to small and medium scale industries.
Pre-requisite: QUATECH

ENTEMIS Information Systems
This is an advanced computer course for Business Management students that designed to provide students with a broad understanding of the Internet, and how Information Technology (IT) and Information Systems (IS) can be applied in organizations to improve efficiency and effectiveness, as well as to gain and maintain a competitive advantage. The students shall be taught how information systems are developed and used in organizations; how information resources are managed, and the potential strategic and competitive impact IT / IS can have in business environments.
Pre-requisite: COMP2BU

COSORES Corporate Social Responsibility
This course on Corporate Social Responsiveness will discuss the pressing global issue of sustainable development. This encompasses the basic issue of business ethics and moves into environmental management. It also addresses the issue of resource and wealth imbalance. The course will discuss the on-going debate on sustainable development and free trade. It will also serve as a venue to provide ideological and practical solutions at the micro and macro level.

FABUMAN Family Business Management
This course will discuss the special concerns that face stakeholders in a family business. These stakeholders can be the owners, family members, professional managers, as well as external parties who may be affected by the decisions made by the family business leaders. A theoretical and practical approach shall be taken with respect to the points of view of the different stakeholders.

M. Minor in Economics

MICRECO Microeconomic Theory
The course provides an intermediate level discussion of the fundamental concepts and theories of microeconomics. At the intermediate level, the course will provide students with a more theoretical treatment of topics that they have been exposed to in previous basic principles of economics courses.
Pre-requisite: ECONONE, MATECO2

MATECO2 Mathematical Economics
The course provides an introductory level discussion of the basic mathematical techniques frequently used in economic analysis and how to use these mathematical. Tools to understand and solve problems that economist typically discuss. This course focuses on the mathematics of optimization, static analysis and comparative static analysis, and how economic researchers use these mathematical concepts to sharpen their understanding of economic phenomenon. Consequently, this course requires that students use economic reasoning while they are learning the mathematical techniques.
Pre-requisite: MICRECO, MACRECO

MACRECO Intermediate Macroeconomics
The course deals with the analysis of overall behavior of the economy. It will strive to explain trends of fluctuations in important macroeconomic aggregates like output, employment and prices. It will also cover important theoretical underpinnings behind different paradigms in macroeconomics as in Keynesian and classical models. Using basic aggregate demand and aggregate supply framework, the course will explain the determination of equilibrium output, prices, interest rates under a closed economy and open economy model. It will use microeconomic foundations to explain behavior of macro variables like consumption, investment, government spending etc. Towards the end, special topics like theory of economic policy and inflation-unemployment trade-off will be discussed. Discussion of theories will be related to recent developments in the economy, which have important policy implications.
Pre-requisite: ECONTWO, MATECO2

ECOSTAT Economic Statistics
This course is an introductory subject in statistical data analysis, with emphasis on the basic tools and techniques used by practicing economists. This course also prepares the students for the rigors of empirical courses like econometrics and economic research.
Pre-requisites: MATECO2

ECONMET Econometrics
A study of econometric methods for students who have had a term's work in economic statistics. The course includes a study of he classical linear regression model and the basics of econometric theory covering among others, autocorrelation, multicollinearity and heteroscedasticity.
Pre-requisite: ECOSTAT

INTECON International Economics
A study of the theory and practice of international trade and developmental factors in national economics that affect international business operations. Topics include: Comparative advantage, factor endowments, trade restrictions, customs unions, and the contribution of foreign investment to development
Pre-requisite: MICRECO, MACRECO

N. Minor in Legal Management

GAINTAX Tax on Income
This is a course where students will have a working knowledge of the internal revenue tax which must be paid by a taxpayer, whether individual or corporate, who receives income, profit and gain from employment, business or trade. At the start of the course, the student will be exposed to basic principle of taxation, remedies of the state to collect taxes, and the remedies of the taxpayer for erroneously or illegally paid tax.

CIVIPRO Civil Law and Procedure
This is a basic course on person and family relations and on the law of property. The second part of the course involves basic concepts in civil procedure, simple pleadings, and remedies in action both civil and provision. Introduction to special proceedings and summary procedures is also part of the study.

CRIMPRO Criminal Law and Procedure
This is a study on the theories and principles of criminal law and crimes and the circumstances, which affect criminal liability. The student is also provided with basic knowledge of criminal procedures and on the rights of the accused.

LABOREL Labor Elective
This course is divided into three major parts known as modules. The first part deals with labor standards law. The second part deals with the law on labor relations. The third part deals with the procedures and administrative machineries involved in enforcing these laws. This is an introductory course in labor law and procedures. As such, the emphasis this is a course where students will have a working knowledge of the internal is on principles of labor. At the same time, the course is a major subject in the legal management program. Hence, the students are expected to know well these principles and be able to resolve legal issues of important labor problems. Moreover, the students should be able to apply their working knowledge to actual cases in the future.

INTROP Intellectual Property Law
Students will be introduced to the concept of intellectual property and the meaning of copyright, trademark, tradename, patent and invention. Discussion will be made on the registration and the protection of intellectual property.

ADMIPRO Administrative Law
A study on the creation and operation of administrative agencies, their powers, proceedings, as well as the fundamental procedure in dealing with them as they affect private rights and interests, including judicial review of their decisions with particular emphasis on various administrative agencies with quasi-judicial powers such as SEC, BIR, DOLE, NLRC, BLR, BID. DTL, IPO, LTFRB, and other government agencies.

O. Minor in Management of Financial Institutions

FININTE International Finance
Fininte is the study of global corporate finance with special emphasis on
the multinational enterprise (MNE). It is taught from the point of view of the chief financial officer of a multinational non-financial firm.
Pre-requisite: FINAMA2

FINBANK Bank Management
Finbank is a major course that firmly equips the student with the necessary concepts, principles, and techniques used in sourcing and allocating bank funds that would maximize profits while maintaining liquidity consistent with acceptable risk levels. It is the end view of bank management to maximize shareholder’s wealth, as measured by the market value of the bank’s common stock. The course logically begins with familiarizing the students with the financial environment in which bank managers must operate in, that is, the structure, functions and operations of financial intermediaries.
Pre-requisite: FINAMA1, FINAMA2

FINTERM Financial Markets and Nonbank Financial Institutions
Finterm is a study of financial markets and non-bank financial institutions, their structures and their functions. The following financial markets are given particular attention: the debt market, where interest rates are determined; the stock market, which greatly affects people’s wealth and firm’s investment decisions; and the foreign exchange market, where fluctuations in the foreign exchange rate have major consequences for the Philippine economy. The course also focuses on the operations of major non-bank financial institutions involved in the channeling of funds in the financial system: Insurance companies and pension funds, finance companies, investment houses, securities broker and dealers, and mutual funds. Basic principles to be studied and which students will use to organize their thinking about the structure of financial amrkets, about changes in interest rates, and foreign exchange rates over time, and about management of financial institutions, include portfolio choice, an asset market approach to understanding behavior in financial markets, the theory of efficient capital market, a theory of financial structure based on transaction costs and asymmetric information, and the measurement and management of interest-rate risk.
Pre-requisite: FINAMA2

FINVEST Investment Analysis and Portfolio Management
Finvest introduces future investment managers with the basic concepts, techniques, and processes to investment analysis and portfolio management. The concentration of the course is the evaluation of the traditional investments in the Philippines, in particular, and the world, in general.
Pre-requisite: FINBANK, FINTERM

FINTREA Treasury Management
The Treasury Management Course is an intensive program on the theoretical concepts and practical applications of Treasury products of financial intermediaries operating within a deregulated environment. These concepts and products introduced are globally applied but locally customized to fit the Philippine scenario and the requirements of domestic financial, corporate and individual entities. The course focuses on two financial markets: currency market and interest rate market.
Pre-requisite: FINBANK, FINTERM, and FININTE

FINCOBO Consumer Banking
This course deals with the retail or personal segment of the financial intermediation focusing on the management of business relationships of a bank with households and individuals. Topics include mortgage, lending, credit cards, electronic cash management, funds transfers, custodianship services, mutual funds, and private banking services.
Pre-requisite: FINBANK, FINTERM

P. Minor in Marketing

MARKRES Marketing Research
This course is designed to help students learn the underlying principles of Marketing Research. It will enable future users of research to learn to judge how useful research information would be in order to help solve specific marketing problems and give insights on the potential of research as a career in business. This course attempts to assist students in designing and conducting research projects at the least possible cost. Emphasis is on the discussion of the different steps in the integrated marketing research process. A research proposal is required and a final research study is defended at the end of the course.
Pre-requisite: MARKET1, COMSTA1

MARKCU1 Consumer Behavior
This course is designed to help students learn the theories and concepts of consumer behavior in terms of cognitive, affective, conative (doing). It also attempts to assist students in designing a conceptual framework for consumer behavior analysis.
Pre-requisite: MARKRES, COMSTA2

MARKSAM Salesmanship and Sales Management
A course on the principles of salesmanship and sales management functions. The subject covers familiarization of student on the skills and techniques of an effective salesperson. IT also covers the functions and methods of recruiting, selecting, training, motivating, equipping, compensating, controlling, and supervising salesmen. A 100-hour practicum in a firm is expected to expose the student to actual selling activities either in an office setting or in the field.
Pre-requisite: MARKCU1

MARKAD1 Principles and Techniques of Print and Non-Traditional Advertising
A course covering the principles and techniques of advertising in the printed media like newspapers, magazines and journals, and in non-traditional media like direct mail. Outdoors, point of purchase, brochures, leaflets, etc. An overview of advertising agency operations is presented focusing on account management, creative, and media services.
Pre-requisite: MARKCU1

MARKOST Marketing Distribution and Retail Management
The course focuses on the management of retail marketing and the distribution of products along channels. The various concepts as well as practices in retailing are discussed in the course. Students will be asked to conduct store audits in order to have a real world appreciation of the concepts discussed in the classroom. As a final activity, students will submit a formal retail plan for an actual retail establishment and present this plan in class.
Pre-requisite: QUATECH, MARKCU1

MARKPRO Product Management
A course on product planning and development. The study covers all functions involved in the formulation of product policies and the development of a marketing plan The plan includes the elements of product policies and product design, principles and technique of branding, labeling, standardization, quality control, introduction of new products, modification or elimination of old ones. It also covers the strategies for pricing, advertising, sales promotion, distribution, publicity and social responsibility. The skills acquired in strategic marketing planning through the preparation of a Marketing Plan will enable the student to venture into a product or brand management career.
Pre-requisite: MARKSAM, MARKOST