Master of Science in Marketing and Diploma in Marketing
The MS and Diploma in Marketing Programs aim to prepare individuals with prior work experience or very satisfactory academic accomplishments for significant management responsibilities in the field of marketing, either in the private or public sector. It can also prepare individuals to join the teaching profession. A broad curriculum provides comprehensive exposure in all aspects of marketing. Students learn and apply theoretical marketing knowledge in a practitioner context, acquiring all of the skills necessary to remain competitive and advanced their careers in the Philippines and internationally.
The MS Marketing Program emphasizes active learning through case studies, “real-world” group, class discussion, and involvement with Philippine businesses.
Admission Requirements
- Admission Exam
- Undergraduate transcript and diploma
- Postgraduate transcript (if applicable)
- Three Character References (excluding relatives)
- Satisfactory interview results
Curriculum
Basic Courses
Marketing Management 3 units
Research Methods 3 units
Marketing Strategy and Practice 3 units
Statistics 3 units
Major Courses
Product Management 3 units
Pricing Strategies 3 units
Management of Marketing Channels 3 units
Integrated Marketing Communications 3 units
Consumer Issues and Behavior 3 units
Special Topics in Marketing 3 units
Industrial and Services Marketing 3 units
Cognates
Choices of two from the following:
Total Customer Management,
Global Marketing, Sales and Sales
Force Management, Public Relations
Management, Applied Marketing
Research, Methods of Teaching Marketing.
Final Requirements for Completion
Written Comprehensive Examinations
and Thesis/Marketing Research Projects 6 units
Total units required
42 units